---
title: "Mountain Ice — $111K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/mountain-ice"
last_updated: "2026-08-12T10:21:34.100Z"
locale: en
meta:
description: "Amazon product research for mountain ice: $111K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mountain ice: $111K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mountain Ice — $111K/mo Amazon US Product Research (2026)"
---
# **Mountain Ice**
**Launch it**
A $1.3M/yr market growing +5.1% this quarter with returns at 0.0% — clears our launch bar.
Market size 83Growth 31Conversion 89Competition 49Returns 100Price range 85Avg price 95Brand share 0Review moat 21Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.87–$49.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 554K searches
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,307.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is mountain ice profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mountain ice is a $1.3M/yr Amazon United States market (554K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 56/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mountain ice market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **154 days**
## **Competition: brands, sellers & click share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**0%**
- Biofreeze83% - Mineral Ice16% - Sheló NABEL1%
## **mountain ice demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/mountain-ice/trend)
## **Top mountain ice search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **biofreeze professional gel**138K/yr+9.2%12.9% conv. - **biofreeze gel**103K/yr-0.2%9.8% conv. - **bio freeze professional strength gel**45K/yr+3.9%12.8% conv. - **biofreeze professional**56K/yr+14.4%9.3% conv. - **mineral ice**41K/yr+14.2%15.4% conv. - **mountain ice pain relief gel**28K/yr+48.1%0.3% conv. - **mountain ice**33K/yr-6.8%0.4% conv. - **mineral ice pain relieving gel 16 oz**10K/yr+62.3%17.8% conv. - **mountain ice arthritis joint & nerve pain relief gel**28K/yr-49.6%0.2% conv. - **biofreeze gel maximum strength**7K/yr+27.0%13.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/mountain-ice/search-terms)
## **Top mountain ice products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$54K8%$107K12%$161K16%$214K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biofreeze Professional Gel Pain Relief for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 4 Fl Oz**Biofreeze**$13.85**4.7★16,334 rev](https://www.amazon.com/dp/B01GZQ4A5S) [2**Biofreeze Professional Gel Pain Relief for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 32 Fl Oz**Biofreeze**$49.17**4.8★15,125 rev](https://www.amazon.com/dp/B01GZQ4FSU) [3**Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)**Mineral Ice**$9.87**4.7★4,161 rev](https://www.amazon.com/dp/B01AVJ1UQ2) [4**Biofreeze Overnight Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Lavender Scented Menthol Gel 3 Fl Oz**Biofreeze**$13.53**4.6★2,748 rev](https://www.amazon.com/dp/B0BWK5ZZK5) [5**Biofreeze Professional Pain Relief Gel 4 oz Tube (3-Pack) - Fast Cooling Relief for Arthritis Muscle Soreness Joint Back Neck Knee Pain & More**Biofreeze**$34.93**4.7★16,334 rev](https://www.amazon.com/dp/B074H94VV7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Biofreeze Dry Stick Mess-Free Relief for Neck Shoulder Knee Hip Hand & Joint Cooling Menthol Pain Relief Stick 100+ Uses**Biofreeze**$12.35**1,219 rev1y ago](https://www.amazon.com/dp/B0DVB9T21P) [**Biofreeze Overnight Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Lavender Scented Menthol Gel 3 Fl Oz**Biofreeze**$13.53**2,748 rev3y ago](https://www.amazon.com/dp/B0BWK5ZZK5) [**Shel NABEL Mineral Ice-Muscle Relaxing 265ml (8.96 fl oz)**Sheló NABEL**$32.24**17 rev3y ago](https://www.amazon.com/dp/B0DXVGTTJC) [**Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)**Mineral Ice**$9.87**4,161 rev6y ago](https://www.amazon.com/dp/B01AVJ1UQ2) [**Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz**Biofreeze**$11.37**15,426 rev8y ago](https://www.amazon.com/dp/B07CNW2DWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Biofreeze Professional Gel Pain Relief for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 4 Fl Oz**Biofreeze**$13.85**4.7★**▲ 51%**](https://www.amazon.com/dp/B01GZQ4A5S) [**Biofreeze Professional Colorless Pain Relief Roll On Knee & Simple Backache Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Roll-On Menthol Gel 3 Fl Oz**Biofreeze**$12.84**4.7★**▲ 46%**](https://www.amazon.com/dp/B01GZQ4AFS) [**Biofreeze Professional Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Sore Muscle Relief Neck Pain Relief Cooling Joint Pain Relief Menthol Gel 32 Fl Oz**Biofreeze**$48.21**4.8★**▲ 21%**](https://www.amazon.com/dp/B01GZQ4FZI) [**Biofreeze Pain Relief Gel for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 4 Fl Oz (Pack of 3)**Biofreeze**$32.59**4.6★**▲ 18%**](https://www.amazon.com/dp/B06XVVV45C) [**Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)**Mineral Ice**$9.87**4.7★**▲ 15%**](https://www.amazon.com/dp/B01AVJ1UQ2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mountain ice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**22%
*“it worked great”*
**Quality-Overall**17%
*“Really great effective product”*
**Value For Money**10%
*“Reasonable in price”*
**Ease Of Use**9%
*“Easy to use”*
**Smell**8%
*“No mess easy to use smell is wonderful”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Spray/Flow**3%
*“The spray is good and works”*
**Durability**3%
*“It lasts awhile”*
**Size-Overall**2%
*“This the perfect size”*
**Minerals**2%
*“Mineral ice is awesome and works great”*
### **What buyers complain about **
**Functionality-Overall**23%
*“Doesn't work”*
**Smell**12%
*“this scent is super weird”*
**Value For Money**10%
*“Not worth the cost”*
**Size-Overall**7%
*“The container seems small”*
**Spray/Flow**5%
*“not a spray”*
**Durability**5%
*“Wears off in a few mins”*
**Strength**4%
*“Not strong”*
**Quality-Overall**3%
*“Garbage”*
**Product Condition**2%
*“looks like it was used”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Leak-Proof**50%
**Functionality-Overall**25%
**Joint Pain**25%
## **Common mountain ice questions**
- **Is mountain ice profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 23 tracked products. 90-day search growth is +5.1%. Flapen's verdict: Launch it (56/100).
- **How competitive is the mountain ice niche?**
- 3 brands and 107 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mountain ice?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.0%.
- **When does demand for mountain ice peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the mountain ice niche?**
- Listings span $9.87–$49.17; the average listing price is $23.12 (sweet spot $15–$100). The average incumbent carries 11,307 reviews — the moat a new listing must climb.
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Same-category niches scoring near this one — the next ones worth researching.
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