---
title: "Mood — $12K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/mood"
last_updated: "2026-08-13T03:42:43.608Z"
locale: en
meta:
description: "Amazon product research for mood: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mood: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mood — $12K/mo Amazon US Product Research (2026)"
---
# **Mood**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 45Conversion 46Competition 7Returns 100Price range 91Avg price 95Brand share 6Review moat 25Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$16.37–$104.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+16.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$146K**
$146K/yr · 104K searches
**Review moat**
**Bad****4,586.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
## **Is mood profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mood is a $146K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mood market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$152K–$190K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#1,708**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**596**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- ONNIT75% - Garden of Life11% - Herb Pharm6% - OLLY3% - JoySpring3% - O Positiv2% - Open — no brand owns it (0%)
## **mood demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.
10K6KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/health-household/mood/trend)
## **Top mood search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mood**74K/yr+10.2%0.3% conv. - **new mood**12K/yr+26.5%9.9% conv. - **onnit new mood**7K/yr+47.3%5.3% conv. - **new mood onnit**5K/yr+50.5%6.7% conv. - **good mood**5K/yr-0.6%3.0% conv. - **new mood by onnit**2K/yr+29.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/mood/search-terms)
## **Top mood products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$44K45%$66K60%$88K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 30 Count**ONNIT**$26.53**4.3★8,156 rev](https://www.amazon.com/dp/B00AFB5U3Q) [2**ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 60 Count**ONNIT**$53.05**4.3★8,156 rev](https://www.amazon.com/dp/B06XCKJXMK) [3**Garden of Life Probiotics Mood+ Dr Formulated Acidophilus Probiotic Supplement - Promotes Emotional Well-Being Relaxation and Digestive Balance - Ashwagandha for Stress Management 60 Veggie Caps**Garden of Life**$30.96**4.6★7,325 rev](https://www.amazon.com/dp/B01LVYJK6U) [4**Herb Pharm Good Mood Support Supplement: with St. Johns Wort & Certified Organic Ashwagandha | Positive Mood & Emotional Balance Support Tincture| Fast-Absorbing Non-GMO |Up to 2 Week Supply 1 oz***Herb Pharm**$16.37**4.4★571 rev](https://www.amazon.com/dp/B0014AU71M) [5**OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count**OLLY**$16.52**4.4★6,838 rev](https://www.amazon.com/dp/B092L9WWC8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**URO Vaginal Moisture & Mood with KSM-66 Ashwagandha 30-Day Supply**O Positiv**$28.45**4,116 rev8mo ago](https://www.amazon.com/dp/B0FF5DT337) [**ONNIT Alpha Brain 90ct + New Mood 60ct Bundle Focus & Stress Support**ONNIT**$104.72**28 rev2y ago](https://www.amazon.com/dp/B0D164HTTW) [**JoySpring Mood Munchies Kids Saffron Gummies 60 Count Ages 4+**JoySpring**$27.34**1,500 rev3y ago](https://www.amazon.com/dp/B0BV11HT71) [**OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count**OLLY**$16.52**6,838 rev5y ago](https://www.amazon.com/dp/B092L9WWC8) [**ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 60 Count**ONNIT**$53.05**8,156 rev9y ago](https://www.amazon.com/dp/B06XCKJXMK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herb Pharm Good Mood Support Supplement: with St. Johns Wort & Certified Organic Ashwagandha | Positive Mood & Emotional Balance Support Tincture| Fast-Absorbing Non-GMO |Up to 2 Week Supply 1 oz***Herb Pharm**$16.37**4.4★**▲ 67%**](https://www.amazon.com/dp/B0014AU71M) [**JoySpring Mood Munchies Kids Saffron Gummies 60 Count Ages 4+**JoySpring**$27.34**3.8★**▲ 67%**](https://www.amazon.com/dp/B0BV11HT71) [**Garden of Life Probiotics Mood+ Dr Formulated Acidophilus Probiotic Supplement - Promotes Emotional Well-Being Relaxation and Digestive Balance - Ashwagandha for Stress Management 60 Veggie Caps**Garden of Life**$30.96**4.6★**▲ 24%**](https://www.amazon.com/dp/B01LVYJK6U) [**ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 30 Count**ONNIT**$26.53**4.3★**▲ 19%**](https://www.amazon.com/dp/B00AFB5U3Q) [**OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count**OLLY**$16.52**4.4★**— 6%**](https://www.amazon.com/dp/B092L9WWC8)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mood**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**10%
*“Does work”*
**Taste-Overall**10%
*“Great taste, help with mood boosting”*
**Focus Enhancement**5%
*“it really helps go to focus”*
**Moist/Dry**5%
*“Help with moisture”*
**Advertised Vs Actual Product**5%
*“This works as advertised”*
**Quality-Overall**5%
*“Excellent product”*
**Value For Money**4%
*“Good price”*
**Sexual Wellness**4%
*“improved sexual mood”*
**Stress/Anxiety**4%
*“great for relaxation”*
**Vitamin**3%
*“Definitely will keep this in his vitamin regiment”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Product does not work as described”*
**Taste-Overall**12%
*“Bad Aftertaste”*
**Value For Money**8%
*“Waste of money”*
**Side Effects**8%
*“Bad side effects”*
**Advertised Vs Actual Product**4%
*“They look nothing like the picture”*
**Dosage**4%
*“Also, the recommended dosage was way off too”*
**Smell**3%
*“They look and smell inedible”*
**Stress/Anxiety**3%
*“recent stressful circumstances made it all the worse”*
**Allergies**2%
*“I've been very irritated”*
**Acid Regulator/Stomach Ache Relief**2%
*“Will cause nausea”*
### **Top return reasons **
**Functionality-Overall**25%
**Ingredients-Overall**25%
**Vitamin**13%
**Side Effects**13%
**Heating Element**13%
**Smell**13%
## **Common mood questions**
- **Is mood profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mood niche?**
- 6 brands and 596 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in mood?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for mood peak?**
- Demand peaks in Aug–Oct–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the mood niche?**
- Listings span $16.37–$104.72; the average listing price is $37.99 (sweet spot $15–$100). The average incumbent carries 4,586 reviews — the moat a new listing must climb.
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