---
title: "Mood Gummies — $15K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/mood-gummies"
last_updated: "2026-08-12T10:59:38.680Z"
locale: en
meta:
description: "Amazon product research for mood gummies: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mood gummies: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mood Gummies — $15K/mo Amazon US Product Research (2026)"
---
# **Mood Gummies**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 37Growth 22Conversion 55Competition 63Returns 100Price range 74Avg price 88Brand share 67Review moat 22Quality gap 65
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.60–$33.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$185K**
$185K/yr · 199K searches
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,953.89**
avg incumbent reviews — the moat a new listing must climb
## **Is mood gummies profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mood gummies is a $185K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mood gummies market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$162K–$202K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#290**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **153 days**
## **Competition: brands, sellers & click share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**648**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 92%
**Open market**
**30%**
- OLLY35% - Goli9% - Ascool8% - Natural Vitality7% - Lemme6% - LifeSeasons6%
## **mood gummies demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
8K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/mood-gummies/trend)
## **Top mood gummies search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **calming gummies for adults**34K/yr-1.6%3.9% conv. - **anxiety gummies**30K/yr-8.3%4.2% conv. - **relax gummies**21K/yr+13.5%3.0% conv. - **calming gummies**22K/yr+1.7%4.4% conv. - **anxiety gummies for adults**16K/yr+7.3%3.1% conv. - **feals gummies for stress and anxiety**12K/yr-2.7%1.8% conv. - **relaxation gummies**6K/yr+21.5%3.1% conv. - **best calming gummies for anxiety**10K/yr-18.9%1.5% conv. - **relax gummies for adults**8K/yr-23.3%3.8% conv. - **chill gummies**7K/yr-12.4%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/mood-gummies/search-terms)
## **Top mood gummies products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$37K30%$55K40%$74K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OLLY Goodbye Stress Gummy GABA L-Theanine Lemon Balm Stress Relief Supplement Berry - 42 Count**OLLY**$11.59**4.4★14,359 rev](https://www.amazon.com/dp/B01M1HYRNJ) [2**Ascool Ashwagandha Gummies for Calm &Stress Relief**Ascool**$10.05**4.4★791 rev](https://www.amazon.com/dp/B0FL22MV77) [3**Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1**Goli**$14.51**4.5★63,710 rev](https://www.amazon.com/dp/B094T2BZCK) [4**Lemme Chill Stress Relief Gummies (60 Gummies)**Lemme**$27.39**4.3★1,887 rev](https://www.amazon.com/dp/B0BHJ1ZJ3P) [5**Anxie-T - Stress Relief Gummy - Vitamin Supplement for Mood & Mental Focus Support - Feel Calm and Relaxed - Rapidly Eases Tension - Ashwagandha GABA & L-Theanine - 90 Gummies**LifeSeasons**$27.22**4.4★243 rev](https://www.amazon.com/dp/B0CN9M531N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Calming Gummies Tranquil Tangerine Calm & Stress Relief with L-Theanine Lemon Balm & Chamomile Natural Botanical Blend for Daily Relaxation Support 60 Gummies**LUNESSA**$31.40**19 rev7mo ago](https://www.amazon.com/dp/B0G525B9XT) [**Safe Space Calming Gummies Stress Relief with Ashwagandha L-Theanine Magnesium & Lemon Balm Relaxation & Sleep Support from ASMR Vegan (60 Count)**Safe Space**$28.10**76 rev8mo ago](https://www.amazon.com/dp/B0G3YCZ9CL) [**Be Happy Be You Calm & Stress Relief Gummies with Organic Hemp Seed Oil L-Theanine GABA & Ashwagandha Positive Mood & Relaxation Support Vegan Non-GMO Pectin-Based Apple Flavor 90 Ct**Be Happy Be You**$19.35**106 rev11mo ago](https://www.amazon.com/dp/B0FMSBW6YX) [**Ascool Ashwagandha Gummies for Calm &Stress Relief**Ascool**$10.05**791 rev11mo ago](https://www.amazon.com/dp/B0FL22MV77) [**Ashwagandha Gummies 120 Count - 2000 MG Ashwagandha Supplements with L-Theanine GABA Magnesium Zinc & Vitamin D3 Sugar-Free Vegan Non-GMONatural Support for Balance**YOLOBALANCE**$21.51**674 rev1y ago](https://www.amazon.com/dp/B0FD3KBQWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Safe Space Calming Gummies Stress Relief with Ashwagandha L-Theanine Magnesium & Lemon Balm Relaxation & Sleep Support from ASMR Vegan (60 Count)**Safe Space**$28.10**4.4★**▲ 201%**](https://www.amazon.com/dp/B0G3YCZ9CL) [**NutraChamps Calm Gummies Stress Gummies Supplement with Ashwagandha L-Theanine GABA Vitamin B6 & Lemon Balm Supports Mood Focus & Stress Relief Natural Berry 90 Gummies**NutraChamps**$18.78**4.2★**▲ 127%**](https://www.amazon.com/dp/B0BJL3XN2G) [**Be Happy Be You Calm & Stress Relief Gummies with Organic Hemp Seed Oil L-Theanine GABA & Ashwagandha Positive Mood & Relaxation Support Vegan Non-GMO Pectin-Based Apple Flavor 90 Ct**Be Happy Be You**$19.35**4.2★**▲ 113%**](https://www.amazon.com/dp/B0FMSBW6YX) [**Plant People WonderCalm Mushroom & Ashwagandha Gummies - Natural Calm Gummies to Ease Stress & Boost Mood for Adults Without Sugar Gluten or Artificial Colors Vegan-Friendly Peach Flavor 60 Count**Plant People**$33.02**4.5★**▲ 62%**](https://www.amazon.com/dp/B0BV7GKYF9) [**Natures Way Quick Calm Gummies Stress-Reducing Gummy with L-Theanine * Fast-Acting Stress Relief Within 30-60 Minutes*(1) with Ashwagandha Vegetarian Mixed Berry Flavored 60 Gummies**Nature's Way**$17.22**4.4★**▲ 59%**](https://www.amazon.com/dp/B0CT937B3W)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mood gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**19%
*“Good taste”*
**Stress/Anxiety**13%
*“Stress reliever”*
**Sleep Quality**13%
*“Helps with sleep”*
**Soothing Effect**5%
*“Relaxing and Helpful”*
**Quality-Overall**5%
*“the quality from Goli is solid”*
**Efficiency**4%
*“Works well”*
**Value For Money**4%
*“Great deal”*
**Flavor**3%
*“I got the raspberry flavor”*
**Vitamin**2%
*“yummy vitamin”*
**Ease Of Use**2%
*“Easy to Use”*
### **What buyers complain about **
**Taste-Overall**16%
*“Bad Aftertaste”*
**Functionality-Overall**9%
*“Didn't work well”*
**Sleep Quality**7%
*“I can't sleep”*
**Stress/Anxiety**7%
*“DOES NOT HELP STRESS”*
**Value For Money**4%
*“Expensive”*
**Side Effects**3%
*“Bad side effects”*
**Dosage**3%
*“I may need to take more”*
**Texture/Consistency-Overall**2%
*“Texture is mushy”*
**Allergies**2%
*“Allergic reaction”*
**Flavor**2%
*“Weird flavor”*
### **Top return reasons **
**Functionality-Overall**21%
**Taste-Overall**12%
**Value For Money**12%
**Magnesium**12%
**Dosage**6%
**Smell**5%
**Moist/Dry**5%
**Sweetness**3%
**Age Suitability**3%
**Joint Pain**3%
## **Common mood gummies questions**
- **Is mood gummies profitable to sell on Amazon United States?**
- The niche generates $185K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the mood gummies niche?**
- 19 brands and 648 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in mood gummies?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.0%.
- **When does demand for mood gummies peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mood gummies niche?**
- Listings span $8.60–$33.02; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 8,954 reviews — the moat a new listing must climb.
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