---
title: "Moist Towelettes Individually Wrapped — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/moist-towelettes-individually-wrapped"
last_updated: "2026-08-12T14:20:20.921Z"
locale: en
meta:
description: "Amazon product research for moist towelettes individually wrapped: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for moist towelettes individually wrapped: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Moist Towelettes Individually Wrapped — Amazon US Product Research"
---
# **Moist Towelettes Individually Wrapped**
**Worth a look**
Shows low returns (0.2%), but a small market ($88K/yr) keeps it on the watch list.
Market size 22Growth 52Conversion 85Competition 24Returns 99Price range 71Avg price 68Brand share 57Review moat 24Quality gap 38
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.57–$40.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.17**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+23.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,574.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$88K**
$88K/yr · 65K searches
## **Is moist towelettes individually wrapped profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, moist towelettes individually wrapped is a $88K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moist towelettes individually wrapped market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$85K–$113K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#409**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**24%**
- Kari-Out37% - Wet Ones12% - Medline9% - Royal7% - SUPREME IMPRESSION6% - Purell6%
## **moist towelettes individually wrapped demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/health-household/moist-towelettes-individually-wrapped/trend)
## **Top moist towelettes individually wrapped search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **moist towelettes individually wrapped**32K/yr+29.4%7.6% conv. - **moist towelettes**19K/yr+10.6%6.9% conv. - **towelettes individually wrapped**9K/yr+72.4%5.2% conv. - **individually wrapped towelettes**5K/yr-19.1%1.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/moist-towelettes-individually-wrapped/search-terms)
## **Top moist towelettes individually wrapped products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$26K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kari-Out Fresh Nap Lemon Moist Towelette - 100 Count**Kari-Out**$7.26**4.4★1,709 rev](https://www.amazon.com/dp/B0815V62FC) [2**Wet Ones Hand and Face Wipes Unscented for Sensitive Skin Individually Wrapped 24 Count 6 Pack**Wet Ones**$17.89**4.8★2,147 rev](https://www.amazon.com/dp/B07YP742VB) [3**Medline Alcohol-Free Moist Towelettes Individually Wrapped Perfect for Travel and On-the-Go Pack of 100**Medline**$5.78**4.7★68 rev](https://www.amazon.com/dp/B00OMF79SK) [4**Royal Moist Wet Wipe Towelette Individually Wrapped Package of 1000**Royal**$28.03**4.4★1,133 rev](https://www.amazon.com/dp/B002MZ6L40) [5**Fresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)**SUPREME IMPRESSION**$6.47**4.4★17 rev](https://www.amazon.com/dp/B0GKHGNZN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)**SUPREME IMPRESSION**$6.47**17 rev5mo ago](https://www.amazon.com/dp/B0GKHGNZN7) [**60 Hot or Cold Wrapped Moist Towels 9 x 9 Moist Towelettes Individually Wrapped Scented Disposable Face & Hand Pre-Moistened Hand Wipes Soft Refreshing for Travel Spa Restaurant - Mixed**Avistar**$40.66**104 rev11mo ago](https://www.amazon.com/dp/B0F132YJ6X) [**Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary**Amazon Basics**$4.57**51,402 rev4y ago](https://www.amazon.com/dp/B095KCG1Q2) [**Classycoo Compressed Towel 100 PCS Mini Tablets Disposable Portable Face Towel Cotton Coin Tissue Eco-Friendly for Travel Camping Hiking Sport Beauty Home Hand Cloths Outdoor Activities Pink**Classycoo**$8.81**2,956 rev4y ago](https://www.amazon.com/dp/B09MQKZPNP) [**WipeEssentials Hand Sanitizer Hand Wipes for Adults and Kids - 90 wipes - 3 Packs of 30ct Hand Sanitizing Wipes Travel Essentials**Diamond Wipes**$10.32**3,803 rev4y ago](https://www.amazon.com/dp/B0798XNVTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fresh Lemon Moist Towelettes Individually Wrapped Hand Wipes for Travel Disposable Alcohol-Free Wet Wipes (50 Count Medium)**SUPREME IMPRESSION**$6.47**4.4★**▲ 268%**](https://www.amazon.com/dp/B0GKHGNZN7) [**Classycoo Compressed Towel 100 PCS Mini Tablets Disposable Portable Face Towel Cotton Coin Tissue Eco-Friendly for Travel Camping Hiking Sport Beauty Home Hand Cloths Outdoor Activities Pink**Classycoo**$8.81**4.6★**▲ 79%**](https://www.amazon.com/dp/B09MQKZPNP) [**WipeEssentials Hand Sanitizer Hand Wipes for Adults and Kids - 90 wipes - 3 Packs of 30ct Hand Sanitizing Wipes Travel Essentials**Diamond Wipes**$10.32**4.8★**▲ 35%**](https://www.amazon.com/dp/B0798XNVTS) [**PDI Castile Soap Towelette 1 Box of 100 Individually Wrapped 7.7x5 Wipes Gentle Soap Cleansing Towelettes for Personal Hygiene Hand & Facial Cleaning Travel & Patient Care**PDI**$8.38**4.7★**▲ 32%**](https://www.amazon.com/dp/B00ZQETJOI) [**60 Hot or Cold Wrapped Moist Towels 9 x 9 Moist Towelettes Individually Wrapped Scented Disposable Face & Hand Pre-Moistened Hand Wipes Soft Refreshing for Travel Spa Restaurant - Mixed**Avistar**$40.66**4.8★**▲ 32%**](https://www.amazon.com/dp/B0F132YJ6X)
**~~View all trending →~~**
## **What reviews say buyers love and hate about moist towelettes individually wrapped**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Cleans well”*
**Value For Money**12%
*“They are affordable”*
**Ease Of Use**11%
*“Ease of use”*
**Quality-Overall**9%
*“The quality is consistent”*
**Smell**7%
*“Clean fragrance”*
**Advertised Vs Actual Product**6%
*“As described”*
**Size-Overall**5%
*“good size once opened”*
**Soft Feel**3%
*“These are super smooth”*
**Portability**3%
*“Easy to carry”*
**Cleansing**3%
*“keep you clean”*
### **What buyers complain about **
**Size-Overall**14%
*“These wipes are so small”*
**Thickness**13%
*“not as thick as the other brand I buy”*
**Moist/Dry**11%
*“Dried up”*
**Smell**8%
*“They smell of mildew”*
**Ease Of Cleaning**6%
*“I do not feel clean”*
**Quality-Overall**6%
*“Where is the quality control”*
**Value For Money**3%
*“Waste of money”*
**Durability**3%
*“Awful falls apart even before using”*
**Ease Of Use**3%
*“difficult to remove easily”*
**Strength**2%
*“Too flimsy”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**15%
**Smell**10%
**Value For Money**10%
**Moist/Dry**4%
**Quality-Overall**4%
**Thin**3%
**Ease Of Use**1%
**Product Condition**1%
**Material Quality**1%
## **Common moist towelettes individually wrapped questions**
- **Is moist towelettes individually wrapped profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the moist towelettes individually wrapped niche?**
- 12 brands and 114 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in moist towelettes individually wrapped?**
- Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
- **When does demand for moist towelettes individually wrapped peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the moist towelettes individually wrapped niche?**
- Listings span $4.57–$40.66; the average listing price is $14.17 (sweet spot $15–$100). The average incumbent carries 5,575 reviews — the moat a new listing must climb.
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