---
title: "Modere Toothpaste — $12K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/modere-toothpaste"
last_updated: "2026-08-12T15:40:04.623Z"
locale: en
meta:
description: "Amazon product research for modere toothpaste: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for modere toothpaste: $12K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Modere Toothpaste — $12K/mo Amazon US Product Research"
---
# **Modere Toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 34Conversion 98Competition 17Returns 97Price range 0Avg price 28Brand share 0Review moat 78Quality gap 50
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****444.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$148K**
$148K/yr · 90K searches
**Avg price**
**Okay****$9.36**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$8.68–$12.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is modere toothpaste profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, modere toothpaste is a $148K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modere toothpaste market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$140K–$187K**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- BIO SPECTRA ATTITUDE67% - ATTITUDE33% - Open — no brand owns it (0%)
## **modere toothpaste demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +6.9% search growth over the last 90 days.
3K2KSpike '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/modere-toothpaste/trend)
## **Top modere toothpaste search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **attitude toothpaste**69K/yr+7.3%18.9% conv. - **attitude toothpaste fluoride free**9K/yr-1.3%13.5% conv. - **ewg toothpaste**5K/yr+32.1%6.6% conv. - **ewg verified toothpaste**4K/yr+3.1%4.3% conv. - **modere toothpaste**2K/yr-9.2%2.7% conv. - **attitude toothpaste whitening**1K/yr-10.7%19.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/modere-toothpaste/search-terms)
## **Top modere toothpaste products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$44K40%$59K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Attitude Whitening Fluoride-Free Toothpaste Peppermint Flavor Sugar-Free Plant & Mineral-Based Formula Vegan & Cruelty-Free Clean Oral Care 4.2 Oz**ATTITUDE**$8.76**4.7★989 rev](https://www.amazon.com/dp/B0B89DG4CB) [2**Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$8.68**4.6★402 rev](https://www.amazon.com/dp/B09P5YN72X) [3**Attitude Whitening Toothpaste with Fluoride Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$9.18**4.6★397 rev](https://www.amazon.com/dp/B091J7VC62) [4**Attitude Kids Fluoride-Free Toothpaste EWG Verified Plant- and Mineral-Based Ingredients Vegan Sugar-Free Mango 4.2 Oz**BIO SPECTRA ATTITUDE**$8.85**4.2★487 rev](https://www.amazon.com/dp/B0B89ZZS88) [5**Attitude Fluoride-Free Baby Toothpaste Safe Training Toothpaste Natural Origin Ingredients Gentle Oral Care for Babies & Toddlers Strawberry Flavor 2.6 Oz**ATTITUDE**$12.83**4.5★998 rev](https://www.amazon.com/dp/B07ZWQL95L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Attitude Whitening Fluoride-Free Toothpaste Peppermint Flavor Sugar-Free Plant & Mineral-Based Formula Vegan & Cruelty-Free Clean Oral Care 4.2 Oz**ATTITUDE**$8.76**989 rev3y ago](https://www.amazon.com/dp/B0B89DG4CB) [**Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$8.68**402 rev3y ago](https://www.amazon.com/dp/B09P5YN72X) [**Attitude Kids Fluoride-Free Toothpaste EWG Verified Plant- and Mineral-Based Ingredients Vegan Sugar-Free Mango 4.2 Oz**BIO SPECTRA ATTITUDE**$8.85**487 rev3y ago](https://www.amazon.com/dp/B0B89ZZS88) [**Attitude Fluoride-Free Sensitive Toothpaste Spearmint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$9.05**282 rev3y ago](https://www.amazon.com/dp/B0B8B1ZKG9) [**Attitude Fluoride-Free Toothpaste Plant- and Mineral-Based Ingredients Vegan Cruelty-Free and Sugar-Free Coconut and Mint EWG Verified 4.2 Oz**BIO SPECTRA ATTITUDE**$9.54**266 rev3y ago](https://www.amazon.com/dp/B0B89SB9SP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Attitude Toothpaste with Fluoride Prevents Tooth Decay and Cavities Vegan Cruelty-Free and Sugar-Free Blueberry 4.2 Oz**BIO SPECTRA ATTITUDE**$9.15**4.5★**▲ 43%**](https://www.amazon.com/dp/B091J6D2SS) [**Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$8.68**4.6★**▲ 30%**](https://www.amazon.com/dp/B09P5YN72X) [**Attitude Toothpaste with Fluoride Prevents Tooth Decay and Cavities Vegan Cruelty-Free and Sugar-Free Watermelon 4.2 Oz**BIO SPECTRA ATTITUDE**$9.40**4.2★**▲ 27%**](https://www.amazon.com/dp/B091J7MH73) [**Attitude Whitening Toothpaste with Fluoride Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$9.18**4.6★**▲ 15%**](https://www.amazon.com/dp/B091J7VC62) [**Attitude Fluoride-Free Toothpaste Plant- and Mineral-Based Ingredients Vegan Cruelty-Free and Sugar-Free Coconut and Mint EWG Verified 4.2 Oz**BIO SPECTRA ATTITUDE**$9.54**4.6★**— 4%**](https://www.amazon.com/dp/B0B89SB9SP)
**~~View all trending →~~**
## **What reviews say buyers love and hate about modere toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**17%
*“Makes my teeth feel clean”*
**Ingredients-Overall**11%
*“Clean ingredients”*
**Quality-Overall**10%
*“This brand is awesome for multiple products”*
**Toxic/Chemical Free**9%
*“non-toxic which were a must for me”*
**Value For Money**9%
*“It solves a big problem for me so it is well worth the price”*
**Smell**8%
*“Fresh scent and taste”*
**Tooth Brightening**7%
*“Good alternative to harsh toothpaste”*
**Ease Of Cleaning**6%
*“Effectively cleans our kids teeth”*
**Breathability**6%
*“Fresh breath, effective clean feeling, and tastes great”*
**Tooth Sensitivity**4%
*“It's gentle on my teeth and gums and great value for my money”*
### **What buyers complain about **
**Value For Money**18%
*“Expensive item”*
**Texture/Consistency-Overall**12%
*“Texture not good”*
**Ease Of Cleaning**10%
*“My toddler refuses to brush with this”*
**Smell**7%
*“The smell and taste are awful”*
**Ingredients-Overall**7%
*“Im very picky about ingredients”*
**Oily/Greasy**5%
*“has wintergreen oil in it”*
**Dilute/Watery**5%
*“Too liquid”*
**Quality-Overall**5%
*“not the best”*
**Contamination**5%
*“Feels unsanitary when personal care product arrives in this condition”*
**Choking**5%
*“The baby got colics for the first time since birth”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Ingredients-Overall**19%
**Leak-Proof**13%
**Smell**7%
**Product Condition**4%
**Age Suitability**4%
**Value For Money**4%
**Functionality-Overall**3%
**Moist/Dry**2%
**Size-Overall**2%
## **Common modere toothpaste questions**
- **Is modere toothpaste profitable to sell on Amazon United States?**
- The niche generates $148K/yr across 11 tracked products. 90-day search growth is +6.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the modere toothpaste niche?**
- 2 brands and 23 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in modere toothpaste?**
- Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Ease Of Cleaning. The return rate is 0.6%.
- **When does demand for modere toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the modere toothpaste niche?**
- Listings span $8.68–$12.83; the average listing price is $9.36 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.
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