---
title: "Misfits Protein Bar — $20K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/misfits-protein-bar"
last_updated: "2026-08-12T13:28:37.720Z"
locale: en
meta:
description: "Amazon product research for misfits protein bar: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for misfits protein bar: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Misfits Protein Bar — $20K/mo Amazon US Product Research"
---
# **Misfits Protein Bar**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 22Conversion 87Competition 7Returns 100Price range 52Avg price 80Brand share 0Review moat 80Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****405.71**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.93**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$2.82–$28.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$242K**
$242K/yr · 142K searches
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is misfits protein bar profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, misfits protein bar is a $242K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jun. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **misfits protein bar market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$339K–$423K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#519**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **136 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**547**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Misfits100%
## **misfits protein bar demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -6.1% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/misfits-protein-bar/trend)
## **Top misfits protein bar search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **misfits protein bar**123K/yr-5.3%9.4% conv. - **misfit bars**6K/yr-11.2%8.8% conv. - **misfit protein bars**3K/yr-16.0%8.9% conv. - **misfits vegan protein bar**2K/yr+54.1%3.3% conv. - **misfits bars**2K/yr-2.0%7.6% conv. - **misfits protein bars**2K/yr+12.3%7.0% conv. - **misfits bar**2K/yr-24.3%7.4% conv. - **misfits market**2K/yr-55.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/misfits-protein-bar/search-terms)
## **Top misfits protein bar products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$48K40%$97K60%$145K80%$193K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Misfits Protein Bar Variety Pack | Nutrition Bars - 14-15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Vegan Protein Bars | Pack of 12 Multiple Flavors**Misfits**$27.96**4.3★2,557 rev](https://www.amazon.com/dp/B0BZWSR74Z) [2**Misfits Vegan Protein Bars - Fudgey Brownie Batter| Nutrition Bars - 14g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$26.22**4.7★46 rev](https://www.amazon.com/dp/B0F8P6W4CR) [3**Misfits Vegan Protein Bars - Speculoos Cookie Butter | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$27.56**4.5★54 rev](https://www.amazon.com/dp/B0F8P4NGS6) [4**Misfits High Protein Bar Cookie Dough Gluten Free Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack**Misfits**$2.83**4.0★22 rev](https://www.amazon.com/dp/B0D49WFHHK) [5**Misfits High Protein Bar Cookie Butter Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack**Misfits**$2.85**4.1★55 rev](https://www.amazon.com/dp/B0D1JDJMFJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Misfits Vegan Protein Bars - Fudgey Brownie Batter| Nutrition Bars - 14g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$26.22**46 rev1y ago](https://www.amazon.com/dp/B0F8P6W4CR) [**Misfits Vegan Protein Bars - Speculoos Cookie Butter | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$27.56**54 rev1y ago](https://www.amazon.com/dp/B0F8P4NGS6) [**Misfits Vegan Protein Bars - Sweet Caramel Fudge | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$28.26**50 rev1y ago](https://www.amazon.com/dp/B0F8P54BYK) [**Misfits High Protein Bar Cookie Dough Gluten Free Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack**Misfits**$2.83**22 rev2y ago](https://www.amazon.com/dp/B0D49WFHHK) [**Misfits High Protein Bar Cookie Butter Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack**Misfits**$2.85**55 rev2y ago](https://www.amazon.com/dp/B0D1JDJMFJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Misfits Vegan Protein Bars - Fudgey Brownie Batter| Nutrition Bars - 14g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$26.22**4.7★**▲ 65%**](https://www.amazon.com/dp/B0F8P6W4CR) [**Misfits Vegan Protein Bars - Sweet Caramel Fudge | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$28.26**4.4★**▲ 42%**](https://www.amazon.com/dp/B0F8P54BYK) [**Misfits Vegan Protein Bars - Speculoos Cookie Butter | Nutrition Bars - 15g Protein 1g Sugar Plant-based Low Carb Non-GMO Gluten Free Snacks | Pack of 12**Misfits**$27.56**4.5★**▲ 34%**](https://www.amazon.com/dp/B0F8P4NGS6) [**Misfits High Protein Bar Cookie Dough Gluten Free Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack**Misfits**$2.83**4.0★**— 5%**](https://www.amazon.com/dp/B0D49WFHHK) [**Misfits High Protein Bar Cookie Butter Non GMO Plant Based Vegan Protein Bar Low Sugar High Fiber Snack**Misfits**$2.85**4.1★**— 2%**](https://www.amazon.com/dp/B0D1JDJMFJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about misfits protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Great taste”*
**Nutritional Content**19%
*“Great protein bars”*
**Flavor**12%
*“Flavor is good”*
**Sweetness**6%
*“satisfied my sweet tooth”*
**Texture/Consistency-Overall**5%
*“has a good texture”*
**Vegan/Organic**5%
*“Vegan bar”*
**Crispiness**4%
*“chewy with slight crunchies that makes them really satisfying”*
**Ease Of Chewing/Swallowing**3%
*“not extremely chewy, which i appreciate”*
**Quality-Overall**2%
*“Pretty good quality protein bar”*
**Ease Of Use**1%
*“Convenient snack”*
### **What buyers complain about **
**Taste-Overall**17%
*“Artificial tasting and chalky”*
**Flavor**12%
*“Missing flavors”*
**Nutritional Content**8%
*“I feel like Im eating a candy bar not a protein bar”*
**Texture/Consistency-Overall**7%
*“The texture is grainy”*
**Quality-Overall**3%
*“Not the best”*
**Value For Money**3%
*“wish they werent so expensive”*
**Sweetness**2%
*“have low sugar content”*
**Bitter**2%
*“I personally found them very bitter and unpleasant”*
**Artificial Sweeteners**2%
*“They have an aftertaste of artificial sweeteners that is unpleasant”*
**Dilute/Watery**2%
*“Gross”*
### **Top return reasons **
**Taste-Overall**45%
**Flavor**20%
**Ingredients-Overall**15%
**Smell**5%
**Value For Money**5%
**Nutritional Content**5%
**Texture/Consistency-Overall**3%
**Sour**3%
## **Common misfits protein bar questions**
- **Is misfits protein bar profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 7 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the misfits protein bar niche?**
- 1 brands and 547 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in misfits protein bar?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **When does demand for misfits protein bar peak?**
- Demand peaks in Apr–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the misfits protein bar niche?**
- Listings span $2.82–$28.26; the average listing price is $16.93 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.
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