[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-health-household-mil-gifts-for-christmas":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15204068508,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":183,"baselines":218,"demand":223,"seasonality":299,"brandShare":300,"products":308,"feedback":346,"searchTerms":507,"related":521,"lastUpdated":171},"ea4dee00-b008-414f-98cc-13556aadf835","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":5,"label":6,"slug":7,"href":8},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":172,"sellerCount":173,"signals":174,"avgBsr":175,"pageQuality":166,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},59787,27807,2.6024,0.3384,0.0745,1,4.33,41340,28.86,26.93,30.56,4,2000,0.0467,0,"mil gifts for christmas","mil-gifts-for-christmas","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fmil-gifts-for-christmas","Electric Massagers","2026-07-29T04:45:13.501331+00:00",3,10,[],217,1500,250,500,43290,57720,41,178,{"score":184,"verdict":185,"components":186},38,"skip",[187,191,194,198,200,202,205,210,213,216],{"key":188,"score":189,"weight":190,"raw":152},"marketSize",15,0.15,{"key":192,"score":193,"weight":190,"raw":155},"growth",59,{"key":195,"score":196,"weight":197,"raw":156},"conversion",77,0.1,{"key":199,"score":166,"weight":190,"raw":157},"competition",{"key":201,"score":166,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",70,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",5,0.05,41339.75,{"key":211,"score":212,"weight":197,"raw":165},"returns",29,{"key":214,"score":215,"weight":208,"raw":160},"avgPrice",95,{"key":217,"score":215,"weight":208,"raw":157},"priceRange",{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.42,24.38,0.0215,115062,{"points":224,"droppedPartialWeek":298},[225,228,231,234,237,240,243,246,249,252,254,257,260,262,265,268,271,274,277,280,282,285,288,291,293,296],{"week":226,"volume":227},"2026-02-01",187,{"week":229,"volume":230},"2026-02-08",180,{"week":232,"volume":233},"2026-02-15",258,{"week":235,"volume":236},"2026-02-22",188,{"week":238,"volume":239},"2026-03-01",171,{"week":241,"volume":242},"2026-03-08",198,{"week":244,"volume":245},"2026-03-15",196,{"week":247,"volume":248},"2026-03-22",205,{"week":250,"volume":251},"2026-03-29",147,{"week":253,"volume":230},"2026-04-05",{"week":255,"volume":256},"2026-04-12",177,{"week":258,"volume":259},"2026-04-19",169,{"week":261,"volume":236},"2026-04-26",{"week":263,"volume":264},"2026-05-03",239,{"week":266,"volume":267},"2026-05-10",512,{"week":269,"volume":270},"2026-05-17",357,{"week":272,"volume":273},"2026-05-24",194,{"week":275,"volume":276},"2026-05-31",210,{"week":278,"volume":279},"2026-06-07",190,{"week":281,"volume":242},"2026-06-14",{"week":283,"volume":284},"2026-06-21",275,{"week":286,"volume":287},"2026-06-28",288,{"week":289,"volume":290},"2026-07-05",225,{"week":292,"volume":242},"2026-07-12",{"week":294,"volume":295},"2026-07-19",197,{"week":297,"volume":236},"2026-07-26",false,null,{"top":301,"otherBrandCount":166,"otherClickShare":166},[302,305],{"brand":303,"clickShare":304},"Mirakel",0.9124,{"brand":306,"clickShare":307},"Nekteck",0.0876,[309,319,328,337],{"asin":310,"title":311,"brand":303,"imageUrl":312,"price":161,"rating":313,"reviews":314,"clickShare90":315,"clickShare360":316,"launchDate":317,"amazonUrl":318},"B07WJSY2G8","Mirakel Gifts for Women Men Neck Massager for Pain Relief Deep Tissue Electric Shiatsu Shoulder & Back Massager with Heat Christmas Mom Dad Gifts for Wife Husband Her Him Fathers Day (NOT Cordless)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Cn3FYWW8L.jpg",4.3,33270,0.7259,0.7068,"2019-07-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07WJSY2G8",{"asin":320,"title":321,"brand":303,"imageUrl":322,"price":323,"rating":313,"reviews":314,"clickShare90":324,"clickShare360":325,"launchDate":326,"amazonUrl":327},"B08SW893LW","Mirakel Shiatsu Neck & Back Massager with Heat - Deep Tissue Neck Back & Shoulder Pain Relief - Ergonomic Design Shoulder Massager Electric Kneading Whole Body Massage Pillow Gifts for Women Men","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UzVIVKsIL.jpg",29.58,0.1313,0.1811,"2021-01-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08SW893LW",{"asin":329,"title":330,"brand":306,"imageUrl":331,"price":162,"rating":332,"reviews":333,"clickShare90":307,"clickShare360":334,"launchDate":335,"amazonUrl":336},"B0DHL5WS49","Nekteck Shiatsu Neck Massager with Heat for Pain Relief Gray NOT Cordless","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Vx00w3rmL.jpg",4.4,65549,0.0404,"2024-09-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DHL5WS49",{"asin":338,"title":339,"brand":303,"imageUrl":340,"price":341,"rating":313,"reviews":314,"clickShare90":342,"clickShare360":343,"launchDate":344,"amazonUrl":345},"B08BNL9HXF","Shiatsu Neck Back and Shoulder Massager with Heat for Pain Relief Deep Tissue Christmas Women Men Gifts for Mom Dad Wife Husband Him Her Fathers Day Mothers Day Birthdays Gift (NOT Cordless)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xum8VAcaL.jpg",28.38,0.0552,0.0717,"2020-06-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08BNL9HXF",{"love":347,"hate":417,"returnReasons":486},[348,355,362,369,375,382,389,396,403,410],{"topic":349,"percentOfMentions":350,"verbatims":351},"Massage Quality",0.1932,[352,353,354],"Awesome massage","AWESOME Massager","Truly a deep tissue massage",{"topic":356,"percentOfMentions":357,"verbatims":358},"Quality-Overall",0.1116,[359,360,361],"is very well made","Excellent product","No complaints",{"topic":363,"percentOfMentions":364,"verbatims":365},"Value For Money",0.10279999999999999,[366,367,368],"Not expensive","Best money spent","Great value",{"topic":370,"percentOfMentions":343,"verbatims":371},"Efficiency",[372,373,374],"The rollers work well","Works well","So far, it's working perfectly",{"topic":376,"percentOfMentions":377,"verbatims":378},"Gifting Purpose",0.0397,[379,380,381],"Gift","Beautiful gift","Definitely a great gift idea",{"topic":383,"percentOfMentions":384,"verbatims":385},"Advertised Vs Actual Product",0.0371,[386,387,388],"Works as advertised","Shown in photo","Works as described",{"topic":390,"percentOfMentions":391,"verbatims":392},"Muscle Pain Relief",0.0344,[393,394,395],"helps loosen tight muscles","Feels good on neck muscles","Can be used for other sore muscles as well",{"topic":397,"percentOfMentions":398,"verbatims":399},"Posture Enhancer",0.027200000000000002,[400,401,402],"Great neck tension reliever","Its surprisingly powerful and does an amazing job loosening up my neck and shoulders","It felt good to hold it on my neck in a chair -- very relaxing",{"topic":404,"percentOfMentions":405,"verbatims":406},"Heating Element",0.0262,[407,408,409],"the heat is a nice touch","Heat is also nice","the heat feels really nice",{"topic":411,"percentOfMentions":412,"verbatims":413},"Ease Of Use",0.021400000000000002,[414,415,416],"easy to use","the device is simple to use just plug it in","This one is very friendly, gently and very easy to manipulate",[418,425,431,438,445,452,458,465,472,479],{"topic":419,"percentOfMentions":420,"verbatims":421},"Durability",0.1456,[422,423,424],"Broke in 3 months","Didnt even last a month","Didnt last",{"topic":349,"percentOfMentions":426,"verbatims":427},0.0975,[428,429,430],"massage is too hard","the massaging function would not work","Painful massage",{"topic":432,"percentOfMentions":433,"verbatims":434},"Pain Relief-Overall",0.07440000000000001,[435,436,437],"My shoulder is sore","It is very painful","It Really Hurts",{"topic":439,"percentOfMentions":440,"verbatims":441},"Heating",0.0558,[442,443,444],"Does not heat up","Difficulty reaching heat","No Heat",{"topic":446,"percentOfMentions":447,"verbatims":448},"Functionality-Overall",0.04769999999999999,[449,450,451],"Stopped working","doesnt work","Does not work well at all",{"topic":356,"percentOfMentions":453,"verbatims":454},0.0338,[455,456,457],"the product had no quality control","Needs quality control","Bad quality",{"topic":459,"percentOfMentions":460,"verbatims":461},"Weight Heavy",0.030600000000000002,[462,463,464],"It's a little bulky though","the device is uncomfortably heavy","Seems a little heavy",{"topic":466,"percentOfMentions":467,"verbatims":468},"Size-Overall",0.0292,[469,470,471],"It's so tiny","the cord was short which was very inconvenient","Very large",{"topic":473,"percentOfMentions":474,"verbatims":475},"Comfort-Overall",0.028900000000000002,[476,477,478],"is uncomfortable to use","It is not comfortable","It's heavy material is uncomfortable",{"topic":480,"percentOfMentions":481,"verbatims":482},"Charging",0.025,[483,484,485],"its missing the cord to charge it","For a machine that is plugged to the wall. its not chargeable","Side note: I saw someone mention that it didn't work\u002Fhold a charge",[487,489,491,493,495,497,499,501,503,506],{"reason":446,"pct":488},0.1424,{"reason":349,"pct":490},0.131,{"reason":473,"pct":492},0.1067,{"reason":439,"pct":494},0.0796,{"reason":383,"pct":496},0.066,{"reason":466,"pct":498},0.0533,{"reason":500,"pct":208},"Joint Pain",{"reason":432,"pct":502},0.0487,{"reason":504,"pct":505},"Connectivity-Overall",0.0381,{"reason":480,"pct":453},[508,513,518],{"term":509,"volume":510,"growthQoq":511,"conversionRate":512},"mirakel neck massager",7002,0.4112,0.1264,{"term":514,"volume":515,"growthQoq":516,"conversionRate":517},"mirakel shiatsu neck & back massager with heat",4011,0.3341,0.1174,{"term":167,"volume":519,"growthQoq":520,"conversionRate":166},10996,0.6316,[522,529,535,540,545,550],{"title":523,"href":524,"score":525,"verdict":526,"marketSize":527,"growth90":528},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":530,"href":531,"score":196,"verdict":532,"marketSize":533,"growth90":534},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix","watch",149064.66,9.4022,{"title":536,"href":537,"score":196,"verdict":526,"marketSize":538,"growth90":539},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":541,"href":542,"score":196,"verdict":532,"marketSize":543,"growth90":544},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":546,"href":547,"score":196,"verdict":532,"marketSize":548,"growth90":549},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":551,"href":552,"score":196,"verdict":532,"marketSize":553,"growth90":554},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132]