---
title: "Miessence Toothpaste — $856/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/miessence-toothpaste"
last_updated: "2026-08-12T11:56:33.427Z"
locale: en
meta:
description: "Amazon product research for miessence toothpaste: $856/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for miessence toothpaste: $856/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Miessence Toothpaste — $856/mo Amazon US Product Research"
---
# **Miessence Toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 11Conversion 23Competition 6Returns 99Price range 46Avg price 52Brand share 0Review moat 16Quality gap 48
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.22**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.68–$20.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****20,304.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$10K**
$10K/yr · 46K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is miessence toothpaste profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, miessence toothpaste is a $10K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **miessence toothpaste market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Essential Oxygen51% - Boka33% - BIO SPECTRA ATTITUDE8% - Spry6% - Davids3% - Open — no brand owns it (0%)
## **miessence toothpaste demand & seasonality**
Weekly Amazon search volume, last 15 weeks — -27.7% search growth over the last 90 days.
2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/miessence-toothpaste/trend)
## **Top miessence toothpaste search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **miessence toothpaste**31K/yr-24.8%1.6% conv. - **miessence mint toothpaste**9K/yr-25.0%2.6% conv. - **miessence**6K/yr-47.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/miessence-toothpaste/search-terms)
## **Top miessence toothpaste products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$2K30%$3K45%$5K60%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Essential Oxygen BR Certified Organic Toothpaste for Whiter Teeth Fresher Breath Happier Gums Tooth Sensitivity Peppermint 4 Ounce (Pack of 2)**Essential Oxygen**$20.42**4.3★1,449 rev](https://www.amazon.com/dp/B0746S3F4S) [2**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk**Boka**$11.57**4.5★59,113 rev](https://www.amazon.com/dp/B083JHCCV2) [3**Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$8.68**4.6★402 rev](https://www.amazon.com/dp/B09P5YN72X) [4**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk**Boka**$11.25**4.5★59,113 rev](https://www.amazon.com/dp/B0BSRFKKZJ) [5**Spry Natural Kids Xylitol Tooth Gel Original 2 Fl Oz (Pack of 2)**Spry**$14.62**4.6★775 rev](https://www.amazon.com/dp/B00181EXL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Sensitive Support Whitening Antiplaque SLS Free Natural Peppermint 4oz Made in USA**Davids**$9.63**20,667 rev2y ago](https://www.amazon.com/dp/B0D1W289B2) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk**Boka**$11.25**59,113 rev3y ago](https://www.amazon.com/dp/B0BSRFKKZJ) [**Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$8.68**402 rev3y ago](https://www.amazon.com/dp/B09P5YN72X) [**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk**Boka**$11.57**59,113 rev6y ago](https://www.amazon.com/dp/B083JHCCV2) [**Essential Oxygen BR Organic Toothpaste Peppermint 4 oz**Essential Oxygen**$9.37**615 rev8y ago](https://www.amazon.com/dp/B0777TRHB9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spry Natural Kids Xylitol Tooth Gel Original 2 Fl Oz (Pack of 2)**Spry**$14.62**4.6★**▲ 92%**](https://www.amazon.com/dp/B00181EXL2) [**Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Sensitive Support Whitening Antiplaque SLS Free Natural Peppermint 4oz Made in USA**Davids**$9.63**4.4★**▲ 75%**](https://www.amazon.com/dp/B0D1W289B2) [**Essential Oxygen BR Organic Toothpaste Peppermint 4 oz**Essential Oxygen**$9.37**4.3★**▲ 34%**](https://www.amazon.com/dp/B0777TRHB9) [**Attitude Fluoride-Free Fresh Breath Toothpaste Peppermint Flavor EWG Verified Vegan & Cruelty-Free Sugar-Free Plant & Mineral-Based Ingredients Clean Oral Care 4.2 Oz**BIO SPECTRA ATTITUDE**$8.68**4.6★**— 3%**](https://www.amazon.com/dp/B09P5YN72X) [**Essential Oxygen BR Certified Organic Toothpaste for Whiter Teeth Fresher Breath Happier Gums Tooth Sensitivity Peppermint 4 Ounce (Pack of 2)**Essential Oxygen**$20.42**4.3★**— 2%**](https://www.amazon.com/dp/B0746S3F4S)
**~~View all trending →~~**
## **What reviews say buyers love and hate about miessence toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**25%
*“It really helped my teeth”*
**Tooth Brightening**12%
*“my teeth are visibly whiter”*
**Taste-Overall**10%
*“No funny taste”*
**Quality-Overall**7%
*“A+ quality”*
**Tooth Sensitivity**5%
*“Excellent for sensitive teeth”*
**Cleansing**5%
*“Clean teeth”*
**Flavor**5%
*“The flavor is subtle”*
**Value For Money**3%
*“Good deal”*
**Efficiency**2%
*“Highly Effective”*
**Freshness**2%
*“Fresh feel”*
### **What buyers complain about **
**Oral Hygiene**13%
*“my dentist didnt like it”*
**Taste-Overall**8%
*“Weird taste”*
**Value For Money**6%
*“Price is a little high”*
**Tooth Sensitivity**5%
*“Made teeth sensitive”*
**Tooth Brightening**5%
*“Does not whiten”*
**Functionality-Overall**4%
*“Doesn't work”*
**Ingredients-Overall**4%
*“I have no idea what ingredient caused this”*
**Advertised Vs Actual Product**3%
*“False Advertising”*
**Ease Of Cleaning**3%
*“Not as clean as expected”*
**Sensitivity-Overall**2%
*“Doesnt help with sensitivity”*
### **Top return reasons **
**Advertised Vs Actual Product**12%
**Taste-Overall**11%
**Tooth Brightening**8%
**Ingredients-Overall**8%
**Flavor**8%
**Tooth Sensitivity**8%
**Functionality-Overall**7%
**Oral Hygiene**5%
**Value For Money**4%
**Leak-Proof**4%
## **Common miessence toothpaste questions**
- **Is miessence toothpaste profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 7 tracked products. 90-day search growth is -27.7%. Flapen's verdict: Skip it (26/100).
- **How competitive is the miessence toothpaste niche?**
- 5 brands and 46 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in miessence toothpaste?**
- Top complaints mined from reviews: Oral Hygiene, Taste-Overall, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the miessence toothpaste niche?**
- Listings span $8.68–$20.42; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 20,305 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)