---
title: "Menthol Oil — $5K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/menthol-oil"
last_updated: "2026-08-12T14:08:46.464Z"
locale: en
meta:
description: "Amazon product research for menthol oil: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for menthol oil: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Menthol Oil — $5K/mo Amazon US Product Research (2026)"
---
# **Menthol Oil**
**Skip it**
A small market ($55K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 17Conversion 58Competition 55Returns 97Price range 56Avg price 54Brand share 76Review moat 24Quality gap 40
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.96–$25.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$12.48**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,943.34**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$55K**
$55K/yr · 89K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is menthol oil profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, menthol oil is a $55K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol oil market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$75K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#936**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **66%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **160 days**
## **Competition: brands, sellers & click share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**36%**
- Nexon Botanics14% - Big Man14% - MABUA14% - Herbs Botanica12% - Mystic Moments6% - Kwan Loong5%
## **menthol oil demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
5K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/menthol-oil/trend)
## **Top menthol oil search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **menthol oil**49K/yr-20.4%4.2% conv. - **menthol essential oil**33K/yr-10.7%5.0% conv. - **menthol liquid**4K/yr+9.0%0.9% conv. - **menthol oil essential oil**3K/yr+2.9%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/menthol-oil/search-terms)
## **Top menthol oil products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)**Big Man**$10.74**5.0★7 rev](https://www.amazon.com/dp/B0D4X8DSH1) [2**Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics**Nexon Botanics**$11.23**4.5★17,504 rev](https://www.amazon.com/dp/B07D5NBJB3) [3**Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz**Herbs Botanica**$6.96**4.3★350 rev](https://www.amazon.com/dp/B0D1GC8JRV) [4**ZAVBE Menthol Breathe Essential Oil Blend 120 ml - Pure Essential Oil for Diffuser Undiluted Natural Therapeutic Grade Oils for Diffuser for Apartment Air Freshener**MABUA**$19.43**4.4★181 rev](https://www.amazon.com/dp/B088X2YR6D) [5**Mystic Moments | Menthol Liquid Essential Oil 100ml - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free**Mystic Moments**$21.77**4.5★1,204 rev](https://www.amazon.com/dp/B006NWZJNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home**AromaLYA**$9.94**55 rev6mo ago](https://www.amazon.com/dp/B0GFJHRY1R) [**SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener**SU JUABA**$7.72**1,028 rev1y ago](https://www.amazon.com/dp/B0FF4D2T64) [**3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making**MAQIHAN**$7.58**165 rev1y ago](https://www.amazon.com/dp/B0DL58C526) [**Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness**MAK**$10.15**282 rev2y ago](https://www.amazon.com/dp/B0D8V3YPHF) [**Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)**Big Man**$10.74**7 rev2y ago](https://www.amazon.com/dp/B0D4X8DSH1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home**AromaLYA**$9.94**4.3★**▲ 371%**](https://www.amazon.com/dp/B0GFJHRY1R) [**SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener**SU JUABA**$7.72**4.6★**▲ 277%**](https://www.amazon.com/dp/B0FF4D2T64) [**Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)**Big Man**$10.74**5.0★**▲ 196%**](https://www.amazon.com/dp/B0D4X8DSH1) [**Genuine EFFICASCENT OIL Extra Strength Counterirritant 50ml**Efficascent Oil**$11.33**4.3★**▲ 123%**](https://www.amazon.com/dp/B07NQF9M8V) [**Breathe Essential Oil for Diffuser - Invigorating and Refreshing Breathe Essential Oil Blend with Eucalyptus Peppermint Tea Tree and Mint for Diffusers for Home and Shower Aromatherapy (1 Fl Oz)**Maple Holistics**$11.31**4.6★**▲ 79%**](https://www.amazon.com/dp/B07WM15GKJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about menthol oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“Fresh scent”*
**Quality-Overall**16%
*“Great potency and good quality”*
**Value For Money**7%
*“Very affordable”*
**Advertised Vs Actual Product**5%
*“As described”*
**Breathability**4%
*“Breathe well”*
**Efficiency**4%
*“Effective”*
**Sinus Relief**3%
*“Sinus Relief”*
**Strength**3%
*“This is some powerful stuff”*
**Pest/Insect Control**2%
*“Kills bugs”*
**Size-Overall**2%
*“Arrived on time great price and size”*
### **What buyers complain about **
**Smell**57%
*“Smells strange”*
**Strength**4%
*“Not as strong as I hoped”*
**Oily/Greasy**4%
*“Not as strong as peppermint oil ive purchased”*
**Dilute/Watery**3%
*“Watered down”*
**Value For Money**3%
*“Over priced”*
**Quality-Overall**2%
*“as it appears to be a quality control problem with this batch”*
**Pain Relief-Overall**2%
*“Aching shoulder”*
**Functionality-Overall**2%
*“Did not work”*
**Size-Overall**1%
*“does not fit the bottle”*
**Advertised Vs Actual Product**1%
*“Not as advertised”*
### **Top return reasons **
**Smell**64%
**Leak-Proof**9%
**Advertised Vs Actual Product**7%
**Size-Overall**3%
**Functionality-Overall**2%
**Oily/Greasy**2%
**Quality-Overall**2%
**Value For Money**2%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common menthol oil questions**
- **Is menthol oil profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the menthol oil niche?**
- 27 brands and 80 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in menthol oil?**
- Top complaints mined from reviews: Smell, Strength, Oily/Greasy. The return rate is 0.7%.
- **When does demand for menthol oil peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the menthol oil niche?**
- Listings span $6.96–$25.31; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 5,943 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)