---
title: "Menthol Drops — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/menthol-drops"
last_updated: "2026-08-12T14:03:59.077Z"
locale: en
meta:
description: "Amazon product research for menthol drops: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for menthol drops: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Menthol Drops — $3K/mo Amazon US Product Research (2026)"
---
# **Menthol Drops**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 17Conversion 100Competition 9Returns 100Price range 2Avg price 20Brand share 0Review moat 25Quality gap 15
**Conversion**
**Incredible****20.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****4,679.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$7.18**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-16.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$33K**
$33K/yr · 22K searches
**Price range**
**Bad****$4.69–$15.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is menthol drops profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, menthol drops is a $33K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol drops market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **20.6%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **139 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basic Care69% - HALLS20% - Vicks7% - Ricola4%
## **menthol drops demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.1% search growth over the last 90 days.
600400Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/menthol-drops/trend)
## **Top menthol drops search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **sugar free menthol cough drops**9K/yr-9.8%17.2% conv. - **sugar free cough drops menthol**5K/yr-14.9%22.4% conv. - **menthol cough drops sugar free**3K/yr-14.9%20.4% conv. - **cough drops sugar free menthol**3K/yr-45.3%23.8% conv. - **menthol sugar free cough drops**2K/yr+13.2%25.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/menthol-drops/search-terms)
## **Top menthol drops products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$7K40%$13K60%$20K80%$26K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count**Amazon Basic Care**$5.08**4.7★5,568 rev](https://www.amazon.com/dp/B0937RMDNC) [2**Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops**HALLS**$15.18**4.8★1,549 rev](https://www.amazon.com/dp/B07M5WRDGN) [3**Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)**Amazon Basic Care**$5.38**4.7★6,468 rev](https://www.amazon.com/dp/B09KC4XZ3K) [4**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct**Vicks**$4.69**4.8★3,002 rev](https://www.amazon.com/dp/B07GPZY7V2) [5**Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges**Ricola**$6.86**4.7★1,802 rev](https://www.amazon.com/dp/B0B5JYMKRX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks VapoCool Severe Sugar Free Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 30ct**Vicks**$4.76**503 rev1y ago](https://www.amazon.com/dp/B0DPNJ3MNR) [**Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops**HALLS**$15.18**1,549 rev1y ago](https://www.amazon.com/dp/B07M5WRDGN) [**Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges**Ricola**$6.86**1,802 rev4y ago](https://www.amazon.com/dp/B0B5JYMKRX) [**Amazon Basic Care Sugar Free Honey Lemon Cough Drops for Sore Throat Relief Soothes Cough 140 Count (Compare to Halls)**Amazon Basic Care**$5.38**6,468 rev4y ago](https://www.amazon.com/dp/B09KC4XZ3K) [**Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count**Amazon Basic Care**$5.08**5,568 rev4y ago](https://www.amazon.com/dp/B0937RMDNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct**Vicks**$4.69**4.8★**▲ 60%**](https://www.amazon.com/dp/B07GPZY7V2) [**HALLS Relief Sugar Free Black Cherry Flavor Cough Drops Economy Pack 1 Bag (70 Total Drops)**HALLS**$5.39**4.8★**▲ 53%**](https://www.amazon.com/dp/B078TSRLQS) [**Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops**HALLS**$15.18**4.8★**— 10%**](https://www.amazon.com/dp/B07M5WRDGN) [**HALLS Relief Honey Lemon Sugar Free Cough Drops Value Pack 180 Drops**HALLS**$10.11**4.8★**— 6%**](https://www.amazon.com/dp/B00IO2C5DQ) [**Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count**Amazon Basic Care**$5.08**4.7★**— 4%**](https://www.amazon.com/dp/B0937RMDNC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about menthol drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cough Relief**23%
*“Cough relief”*
**Value For Money**16%
*“Great deal”*
**Taste-Overall**13%
*“Good taste”*
**Quality-Overall**9%
*“good quality with clear”*
**Flavor**5%
*“Good flavor”*
**Sinus Relief**5%
*“Clears up the sinuses”*
**Strength**3%
*“Really strong”*
**Sweetness**3%
*“Sugar less and a great price”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
**Soothing Effect**2%
*“soothing taste”*
### **What buyers complain about **
**Cough Relief**15%
*“they do make you cough more”*
**Taste-Overall**15%
*“Also the taste is HORRIBLE”*
**Value For Money**7%
*“NOT WORTH THE PRICE”*
**Flavor**6%
*“Very weak flavor barely help my coughing”*
**Artificial Sweeteners**5%
*“They are sweetened with a different artificial sweetener”*
**Advertised Vs Actual Product**4%
*“False advertisement”*
**Strength**3%
*“Not strong enough”*
**Ease Of Use**3%
*“Extremely hard to open”*
**Quality-Overall**3%
*“No menthol at all very poor quality fora Halls product”*
**Ingredients-Overall**3%
*“Dissolve quickly and contain Aspartame”*
### **Top return reasons **
**Product Condition**100%
## **Common menthol drops questions**
- **Is menthol drops profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 8 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (29/100).
- **How competitive is the menthol drops niche?**
- 4 brands and 35 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in menthol drops?**
- Top complaints mined from reviews: Cough Relief, Taste-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for menthol drops peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the menthol drops niche?**
- Listings span $4.69–$15.18; the average listing price is $7.18 (sweet spot $15–$100). The average incumbent carries 4,680 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)