---
title: "Menthol Crystal — $26K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/menthol-crystal"
last_updated: "2026-08-12T13:24:36.048Z"
locale: en
meta:
description: "Amazon product research for menthol crystal: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for menthol crystal: $26K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Menthol Crystal — $26K/mo Amazon US Product Research (2026)"
---
# **Menthol Crystal**
**Worth a look**
Shows low returns (0.5%), but soft demand (-27.4% this quarter) keeps it on the watch list.
Market size 51Growth 11Conversion 82Competition 51Returns 98Price range 75Avg price 80Brand share 36Review moat 63Quality gap 21
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.10–$42.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****976.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$306K**
$306K/yr · 205K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.4%**
90-day search growth — must beat 0% to launch
## **Is menthol crystal profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, menthol crystal is a $306K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol crystal market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$339K–$424K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#1,061**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **167 days**
## **Competition: brands, sellers & click share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**12**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 99%
**Open market**
**12%**
- MAK33% - Viktairy19% - Silky Scents18% - Nutrigins8% - MAQIHAN5% - Plant Guru5% - Open — no brand owns it (4 brands, 12%)
## **menthol crystal demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/menthol-crystal/trend)
## **Top menthol crystal search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **menthol crystal**107K/yr-31.3%9.9% conv. - **menthol crystals**40K/yr-22.2%8.9% conv. - **mentol cristal**9K/yr-28.0%6.2% conv. - **eucalyptus crystals**9K/yr-46.3%4.1% conv. - **cristaux de menthe**5K/yr-12.5%5.7% conv. - **crystal menthol**6K/yr-27.3%8.4% conv. - **cristales de mentol**5K/yr-6.3%4.8% conv. - **menthol crystals organic**5K/yr-13.1%10.3% conv. - **mint crystals**5K/yr-18.4%5.9% conv. - **mental crystal**5K/yr-30.9%8.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/menthol-crystal/search-terms)
## **Top menthol crystal products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$15K10%$31K15%$46K20%$61K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mak Menthol Crystal 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness**MAK**$10.01**4.7★2,532 rev](https://www.amazon.com/dp/B08SLL829S) [2**Silky Scents 4 oz Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar**Silky Scents**$13.05**4.6★1,960 rev](https://www.amazon.com/dp/B09BSS2NGH) [3**Viktairy Menthol Crystals 2 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$6.24**4.7★350 rev](https://www.amazon.com/dp/B0BGPCXQ47) [4**Mak Menthol Crystal 1 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness**MAK**$26.12**4.8★664 rev](https://www.amazon.com/dp/B08W87X6JP) [5**Viktairy Menthol Crystals 4 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$9.77**4.7★548 rev](https://www.amazon.com/dp/B0BDJYVY4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making**MAQIHAN**$7.58**165 rev1y ago](https://www.amazon.com/dp/B0DL58C526) [**Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness**MAK**$10.15**282 rev2y ago](https://www.amazon.com/dp/B0D8V3YPHF) [**Mak Menthol Crystals 2 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness**MAK**$42.49**83 rev2y ago](https://www.amazon.com/dp/B0D8TV69R6) [**Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz**Herbs Botanica**$6.96**350 rev2y ago](https://www.amazon.com/dp/B0D1GC8JRV) [**2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$40.17**350 rev2y ago](https://www.amazon.com/dp/B0CY4TQ5B4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Menthol Crystals 1 lb Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval**Teraval**$24.88**4.8★**▲ 413%**](https://www.amazon.com/dp/B0FL2NPSZG) [**Pure Menthol Crystals 8 oz Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval**Teraval**$14.03**4.8★**▲ 300%**](https://www.amazon.com/dp/B0FL2NF6CX) [**15 ML (0.5 FL OZ) Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar**Silky Scents**$7.02**4.6★**▲ 187%**](https://www.amazon.com/dp/B00LU5USGA) [**2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$40.17**4.7★**▲ 94%**](https://www.amazon.com/dp/B0CY4TQ5B4) [**Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz**Herbs Botanica**$6.96**4.3★**▲ 68%**](https://www.amazon.com/dp/B0D1GC8JRV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about menthol crystal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Smell**16%
*“Perfect smell”*
**Value For Money**9%
*“its definitely value for my money”*
**Advertised Vs Actual Product**8%
*“Product is as described”*
**Breathability**8%
*“I can breathe again”*
**Strength**8%
*“It is strong”*
**Sinus Relief**7%
*“Great for my sinuses”*
**Cough Relief**4%
*“It's great for coughs”*
**Efficiency**3%
*“Works perfectly”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Smell**22%
*“No aroma from product”*
**Strength**13%
*“Lack of potency would be issue for us on long run”*
**Size-Overall**12%
*“The package was smaller than I thought it would be”*
**Burnt/Roasted/Overbaked**7%
*“Burns off quickly”*
**Allergies**7%
*“Allergies”*
**Value For Money**7%
*“This is not worth the money you pay it to much”*
**Natural Ingredients**3%
*“Not organic”*
**Quality-Overall**3%
**Ethical Trade/Fair Trade**3%
*“I dont trust companies that deliberately mislead people like this”*
**Breathability**3%
*“If it's difficult for you to breathe in your home”*
### **Top return reasons **
**Smell**23%
**Size-Overall**15%
**Advertised Vs Actual Product**13%
**Functionality-Overall**11%
**Minerals**6%
**Strength**4%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Certifications**3%
**Color**2%
## **Common menthol crystal questions**
- **Is menthol crystal profitable to sell on Amazon United States?**
- The niche generates $306K/yr across 22 tracked products. 90-day search growth is -27.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the menthol crystal niche?**
- 10 brands and 12 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in menthol crystal?**
- Top complaints mined from reviews: Smell, Strength, Size-Overall. The return rate is 0.5%.
- **When does demand for menthol crystal peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the menthol crystal niche?**
- Listings span $6.10–$42.49; the average listing price is $16.94 (sweet spot $15–$100). The average incumbent carries 977 reviews — the moat a new listing must climb.
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