---
title: "Menthol Cough Drops — $41K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/menthol-cough-drops"
last_updated: "2026-08-12T12:38:43.981Z"
locale: en
meta:
description: "Amazon product research for menthol cough drops: $41K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for menthol cough drops: $41K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Menthol Cough Drops — $41K/mo Amazon US Product Research"
---
# **Menthol Cough Drops**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 11Conversion 98Competition 21Returns 100Price range 43Avg price 23Brand share 0Review moat 32Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$496K**
$496K/yr · 357K searches
**Price range**
**Okay****$4.57–$22.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,279**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.38**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is menthol cough drops profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, menthol cough drops is a $496K/yr Amazon United States market (357K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jul. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol cough drops market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$503K–$670K**
- units × avg price
- **Conversion rate**
- **16.6%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Vicks73% - Amazon Basic Care15% - HALLS7% - Ricola3% - Mucinex2%
## **menthol cough drops demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.
18K13KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Jul · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/health-household/menthol-cough-drops/trend)
## **Top menthol cough drops search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **vicks cough drops**72K/yr-33.8%15.6% conv. - **menthol cough drops**58K/yr-31.9%14.8% conv. - **vapocool severe cough drops**27K/yr-9.5%22.0% conv. - **cough drops menthol**24K/yr-20.3%14.1% conv. - **halls menthol cough drops**30K/yr-39.0%6.6% conv. - **vapocool**27K/yr-33.9%12.0% conv. - **vicks cough drops for adults**8K/yr+101.6%18.1% conv. - **vicks vapocool severe cough drops**15K/yr-10.8%21.3% conv. - **vicks vapocool**15K/yr-24.0%10.9% conv. - **halls mentholyptus cough drops**11K/yr-34.5%4.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/menthol-cough-drops/search-terms)
## **Top menthol cough drops products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$99K30%$149K40%$199K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct**Vicks**$4.69**4.8★3,002 rev](https://www.amazon.com/dp/B07GPZY7V2) [2**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count**Vicks**$7.69**4.8★3,002 rev](https://www.amazon.com/dp/B0F45N4RB7) [3**Amazon Basic Care Sugar Free Menthol Cough Drops for Sore Throat Relief Diabetic-Friendly 140 Count**Amazon Basic Care**$5.08**4.7★5,568 rev](https://www.amazon.com/dp/B0937RMDNC) [4**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Honey Lemon Flavor 45ct**Vicks**$4.57**4.7★702 rev](https://www.amazon.com/dp/B09NF6SJ6G) [5**Vicks VapoCOOL SEVERE Max Strength* Menthol Cough Drop Alternative/Sore Throat Lozenge for Sore Throat Relief Winterfrost 5x45ct (225 total)**Vicks**$21.93**4.8★2,927 rev](https://www.amazon.com/dp/B08988CBG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count**Vicks**$7.69**3,002 rev1y ago](https://www.amazon.com/dp/B0F45N4RB7) [**Halls Throat Relief Blueberry Cough Drops Value Pack 80 Drops**HALLS**$5.36**451 rev1y ago](https://www.amazon.com/dp/B07MNMS9BY) [**Vicks VapoCool Severe Sugar Free Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 30ct**Vicks**$4.76**503 rev1y ago](https://www.amazon.com/dp/B0DPNJ3MNR) [**Halls Relief Mountain Menthol Sugar Free Cough Drops Bulk Cough Drops 225 Drops**HALLS**$15.18**1,549 rev1y ago](https://www.amazon.com/dp/B07M5WRDGN) [**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Cherry Flavor 45ct**Vicks**$4.86**1,392 rev3y ago](https://www.amazon.com/dp/B0BX6MG42Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basic Care Honey Lemon Menthol Cough Drops for Sore Throat Soothing Relief 160 Count (Previously SoundHealth)**Amazon Basic Care**$5.99**4.7★**▲ 92%**](https://www.amazon.com/dp/B0937TPKTR) [**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 70 Count**Vicks**$7.69**4.8★**▲ 62%**](https://www.amazon.com/dp/B0F45N4RB7) [**Amazon Basic Care Cherry Menthol Cough Drops for Sore Throat Relief Soothing Lozenges in Resealable Bag 160 Count (Previously SoundHealth)**Amazon Basic Care**$5.43**4.6★**▲ 42%**](https://www.amazon.com/dp/B0937TMQGV) [**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Winterfrost Flavor 45ct**Vicks**$4.69**4.8★**▲ 15%**](https://www.amazon.com/dp/B07GPZY7V2) [**Vicks VapoCool Severe Medicated Sore Throat Drops Max Strength Menthol Soothes Sore Throat Pain Honey Lemon Flavor 45ct**Vicks**$4.57**4.7★**— 6%**](https://www.amazon.com/dp/B09NF6SJ6G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about menthol cough drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cough Relief**24%
*“effective cough drops”*
**Value For Money**17%
*“affordable price”*
**Quality-Overall**10%
*“Just as good as name brand”*
**Taste-Overall**8%
*“Tastes decent too”*
**Sinus Relief**5%
*“Clears up the sinuses”*
**Flavor**5%
*“Lemon flavor”*
**Efficiency**4%
*“Extremely effective”*
**Strength**4%
*“Sturdy bag with a ziplock”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Soothing Effect**2%
*“Talk about soothing and clearing effect”*
### **What buyers complain about **
**Taste-Overall**17%
*“has a really horrible aftertaste”*
**Cough Relief**16%
*“Cough drops”*
**Flavor**8%
*“Not as strong or flavorful as the ones I have bought from CVS”*
**Value For Money**7%
*“Price too high”*
**Strength**4%
*“Not strong enough”*
**Size-Overall**3%
*“Big bags”*
**Ease Of Use**3%
*“Impossible to open”*
**Quality-Overall**3%
*“get quality not quanity”*
**Advertised Vs Actual Product**2%
*“False advertisement”*
**Sweetness**2%
*“These are not sugar-free”*
## **Common menthol cough drops questions**
- **Is menthol cough drops profitable to sell on Amazon United States?**
- The niche generates $496K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the menthol cough drops niche?**
- 5 brands and 53 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in menthol cough drops?**
- Top complaints mined from reviews: Taste-Overall, Cough Relief, Flavor. The return rate is 0.0%.
- **When does demand for menthol cough drops peak?**
- Demand peaks in Jan–Feb–Jul; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the menthol cough drops niche?**
- Listings span $4.57–$22.90; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 3,279 reviews — the moat a new listing must climb.
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