---
title: "Menthol Candy — $3K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/menthol-candy"
last_updated: "2026-08-12T12:37:17.513Z"
locale: en
meta:
description: "Amazon product research for menthol candy: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for menthol candy: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Menthol Candy — $3K/mo Amazon US Product Research (2026)"
---
# **Menthol Candy**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 10Conversion 95Competition 18Returns 100Price range 42Avg price 46Brand share 34Review moat 69Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****729.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.15–$22.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-30.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$35K**
$35K/yr · 24K searches
## **Is menthol candy profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, menthol candy is a $35K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol candy market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **$46K–$57K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **142 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**12%**
- Ricola58% - Roshen13% - Jahnke6% - Krinos5% - Assortit4% - HolanDeli4% - Open — no brand owns it (4 brands, 12%)
## **menthol candy demand & seasonality**
Weekly Amazon search volume, last 19 weeks — -30.8% search growth over the last 90 days.
500300Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/menthol-candy/trend)
## **Top menthol candy search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **menthol candy**7K/yr-15.1%3.0% conv. - **eucalyptus candy**7K/yr-23.0%4.0% conv. - **ricola nasal care**5K/yr-36.6%16.0% conv. - **ricola menthol cough drops**3K/yr-29.7%17.0% conv. - **ricola nasal care cough drops**3K/yr-65.2%15.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/menthol-candy/search-terms)
## **Top menthol candy products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$5K30%$10K45%$16K60%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges**Ricola**$6.86**4.7★1,802 rev](https://www.amazon.com/dp/B0B5JYMKRX) [2**Roshen Eucalyptus-Menthol Hard Candy Refreshing Mint & Eucalyptus Flavor Individually Wrapped Bulk 2.2 lbs (1 kg) Kosher Halal Soothing Cooling Candy**Roshen**$17.10**4.7★193 rev](https://www.amazon.com/dp/B07GF9C644) [3**Jahnke Echte Eukalyptus Menthol Bonbons 500 g**Jahnke**$17.19**4.6★895 rev](https://www.amazon.com/dp/B00KZBW53O) [4**Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece**Krinos**$11.49**4.6★6 rev](https://www.amazon.com/dp/B0FSDZ7HNP) [5**Ricola Throat Care Max Honey Lemon 34 Count**Ricola**$5.31**4.8★3,468 rev](https://www.amazon.com/dp/B0B26XL9PS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece**Krinos**$11.49**6 rev9mo ago](https://www.amazon.com/dp/B0FSDZ7HNP) [**Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)**Arcor**$13.20**37 rev1y ago](https://www.amazon.com/dp/B0DNDDWX6L) [**HolanDeli Eucalyptus Menthol Candy. 1 LB**HolanDeli**$14.37**96 rev3y ago](https://www.amazon.com/dp/B0C4FP31F2) [**Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges**Ricola**$6.86**1,802 rev4y ago](https://www.amazon.com/dp/B0B5JYMKRX) [**Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges**Ricola**$5.15**1,376 rev4y ago](https://www.amazon.com/dp/B0B5JXTH1X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece**Krinos**$11.49**4.6★**▲ 243%**](https://www.amazon.com/dp/B0FSDZ7HNP) [**Crystal Clear Mints - 1 lbs - Clear Refreshing and Elegant After Dinner Mint Hard Candies - American Vintage Candy Snack Assortment - Individually Wrapped 16 oz.**Assortit**$10.00**4.5★**▲ 134%**](https://www.amazon.com/dp/B0B2SCXQ6S) [**Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)**Arcor**$13.20**4.0★**▲ 18%**](https://www.amazon.com/dp/B0DNDDWX6L) [**Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges**Ricola**$5.15**4.7★**▲ 12%**](https://www.amazon.com/dp/B0B5JXTH1X) [**Em-eukal Eucalyptus 50g**Em-Eukal**$6.75**4.4★**▲ 12%**](https://www.amazon.com/dp/B019CWE4V2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about menthol candy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cough Relief**25%
*“My favorite cough drop”*
**Taste-Overall**19%
*“Amazing taste”*
**Quality-Overall**9%
*“Nice choice for variety”*
**Sinus Relief**6%
*“Clears up the sinuses”*
**Flavor**6%
*“Great flavor”*
**Soothing Effect**4%
*“Yummy and calming”*
**Strength**3%
*“Really strong”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Cold Relief**3%
*“perfect for colds”*
**Value For Money**3%
*“the price is reasonable”*
### **What buyers complain about **
**Value For Money**17%
*“NOT WORTH THE PRICE”*
**Flavor**12%
*“Not a strong minty flavor”*
**Taste-Overall**11%
*“Taste Terrible”*
**Cough Relief**6%
*“This is how Ricola ruins cherry cough drops”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Strength**4%
*“Not Very Strong”*
**Allergies**4%
*“If you suffer with allergies”*
**Size-Overall**4%
*“Tiny”*
**Ease Of Use**2%
*“Very hard to open”*
**Sweetness**2%
*“Not sugar free”*
### **Top return reasons **
**Color**50%
**Flavor**50%
## **Common menthol candy questions**
- **Is menthol candy profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the menthol candy niche?**
- 10 brands and 70 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in menthol candy?**
- Top complaints mined from reviews: Value For Money, Flavor, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the menthol candy niche?**
- Listings span $5.15–$22.25; the average listing price is $11.47 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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