---
title: "Mentadent Toothpaste — $18K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/mentadent-toothpaste"
last_updated: "2026-08-12T15:40:17.801Z"
locale: en
meta:
description: "Amazon product research for mentadent toothpaste: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mentadent toothpaste: $18K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mentadent Toothpaste — $18K/mo Amazon US Product Research"
---
# **Mentadent Toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 9Conversion 98Competition 12Returns 99Price range 36Avg price 46Brand share 0Review moat 18Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.50**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$222K**
$222K/yr · 111K searches
**Price range**
**Okay****$4.11–$21.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****16,629.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-33.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is mentadent toothpaste profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mentadent toothpaste is a $222K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep–Oct–Dec. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mentadent toothpaste market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$173K–$230K**
- units × avg price
- **Conversion rate**
- **17.4%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Colgate92% - Arm & Hammer4% - Crest4%
## **mentadent toothpaste demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.0% search growth over the last 90 days.
25K15KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Dec · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/health-household/mentadent-toothpaste/trend)
## **Top mentadent toothpaste search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **colgate baking soda and peroxide toothpaste**37K/yr-32.0%19.3% conv. - **baking soda and peroxide toothpaste**9K/yr-22.1%10.4% conv. - **baking soda peroxide toothpaste**7K/yr+8.8%9.0% conv. - **colgate toothpaste baking soda**9K/yr-52.0%15.7% conv. - **colgate baking soda and peroxide whitening toothpaste**7K/yr-15.1%18.3% conv. - **colgate baking soda toothpaste**8K/yr-39.5%16.1% conv. - **colgate peroxide toothpaste**7K/yr-31.4%17.7% conv. - **colgate hydrogen peroxide toothpaste**5K/yr-3.5%10.3% conv. - **colgate baking soda**4K/yr-18.9%15.7% conv. - **toothpaste with baking soda and peroxide**3K/yr-15.9%14.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/mentadent-toothpaste/search-terms)
## **Top mentadent toothpaste products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$66K45%$100K60%$133K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth Fights Cavities & Removes Stains Brisk Mint 6 Ounce (Pack of 2)**Colgate**$4.11**4.7★36,427 rev](https://www.amazon.com/dp/B01BNHREXE) [2**Colgate Colgate baking soda and peroxide whitening toothpaste frosty mint - 6 ounce (twin pack) 12 Fl Oz**Colgate**$9.19**4.8★791 rev](https://www.amazon.com/dp/B07Z9V9T7P) [3**Colgate Baking Soda and Peroxide Whitening Toothpaste - 8 ounce (3 Pack)**Colgate**$17.60**4.6★144 rev](https://www.amazon.com/dp/B01BNHQVN8) [4**Colgate Baking Soda & Peroxide Whitening with Frosty Mint Stripe Bonus Tube 60% Free 4 oz**Colgate**$7.60**4.4★89 rev](https://www.amazon.com/dp/B01I8SW7PQ) [5**ARM & Hammer Peroxicare Toothpaste for Gum Health Baking Soda Toothpaste Clean Mint 6.0 oz (Pack of 4**Arm & Hammer**$12.93**4.8★21,857 rev](https://www.amazon.com/dp/B09VK154VZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ**Colgate**$21.09**760 rev6mo ago](https://www.amazon.com/dp/B0G2T1S85K) [**Baking Soda & Peroxide Whitening Toothpaste Fresh Mint 5.7 oz Pack of 2**Crest**$6.10**2,818 rev3y ago](https://www.amazon.com/dp/B0C5NT72GS) [**ARM & Hammer Peroxicare Toothpaste for Gum Health Baking Soda Toothpaste Clean Mint 6.0 oz (Pack of 4**Arm & Hammer**$12.93**21,857 rev4y ago](https://www.amazon.com/dp/B09VK154VZ) [**Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Teeth Whitening Toothpaste Pack Enamel-Safe Formula Helps Remove Tea Coffee and Wine Stains Sparkling White 3 Pack 3.2 oz**Colgate**$11.53**50,352 rev6y ago](https://www.amazon.com/dp/B082F1QH7S) [**Colgate Colgate baking soda and peroxide whitening toothpaste frosty mint - 6 ounce (twin pack) 12 Fl Oz**Colgate**$9.19**791 rev6y ago](https://www.amazon.com/dp/B07Z9V9T7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Optic White Pro Series High Impact White 3 Pack Teeth Whitening Toothpaste with 5% Hydrogen Peroxide and ActivShine Brilliant Mint Flavor 3.0 OZ**Colgate**$21.09**4.6★**▲ 196%**](https://www.amazon.com/dp/B0G2T1S85K) [**Colgate Baking Soda and Peroxide Whitening Toothpaste - 8 ounce (3 Pack)**Colgate**$17.60**4.6★**▲ 89%**](https://www.amazon.com/dp/B01BNHQVN8) [**Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth Fights Cavities & Removes Stains Brisk Mint 6 Ounce (Pack of 2)**Colgate**$4.11**4.7★**▲ 61%**](https://www.amazon.com/dp/B01BNHREXE) [**Colgate Optic White Advanced Hydrogen Peroxide Toothpaste Teeth Whitening Toothpaste Pack Enamel-Safe Formula Helps Remove Tea Coffee and Wine Stains Sparkling White 3 Pack 3.2 oz**Colgate**$11.53**4.7★**▲ 26%**](https://www.amazon.com/dp/B082F1QH7S) [**Colgate Baking Soda & Peroxide Whitening with Frosty Mint Stripe Bonus Tube 60% Free 4 oz**Colgate**$7.60**4.4★**▼ 11%**](https://www.amazon.com/dp/B01I8SW7PQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mentadent toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**31%
*“Teeth whitener”*
**Value For Money**14%
*“Great buy for the money”*
**Quality-Overall**11%
*“Good quality and came on time”*
**Cleansing**7%
*“Cleans teeth”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Tooth Sensitivity**4%
*“Good for sensitive teeth”*
**Ease Of Use**4%
*“Easy to Use”*
**Breathability**4%
*“Fresh breath”*
**Efficiency**4%
*“its effectiveness”*
**Texture/Consistency-Overall**2%
*“The consistency is nice”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Didn't work for me”*
**Value For Money**10%
*“Too expensive”*
**Stain Resistance**7%
*“15 years of stains gone”*
**Advertised Vs Actual Product**6%
*“Definitely not as advertised”*
**Allergies**6%
*“And then a rash started around my mouth”*
**Quality-Overall**5%
*“Just an awful product”*
**Size-Overall**4%
*“The tubes are bigger”*
**Smell**4%
*“Horrific smell”*
**Sensitivity-Overall**4%
*“can cause chemical burns on gums”*
**Color**3%
*“not a single change to the color of my smile”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Value For Money**17%
**Size-Overall**14%
**Leak-Proof**7%
**Smell**7%
**Product Condition**5%
**Functionality-Overall**5%
**Ingredients-Overall**3%
**Defective Material/Parts**3%
**Color**2%
## **Common mentadent toothpaste questions**
- **Is mentadent toothpaste profitable to sell on Amazon United States?**
- The niche generates $222K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.0%. Flapen's verdict: Skip it (36/100).
- **How competitive is the mentadent toothpaste niche?**
- 3 brands and 106 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mentadent toothpaste?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Stain Resistance. The return rate is 0.1%.
- **When does demand for mentadent toothpaste peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Dec; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the mentadent toothpaste niche?**
- Listings span $4.11–$21.09; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 16,629 reviews — the moat a new listing must climb.
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