---
title: "Trend — melatonin"
canonical_url: "https://flapen.com/research/us/health-household/melatonin/trend"
last_updated: "2026-08-12T13:23:05.926Z"
locale: en
meta:
  description: "Amazon product research for melatonin: $2.1M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for melatonin: $2.1M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — melatonin"
---

# **Melatonin**

**Launch it**

A $25.0M/yr market growing +0.4% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 26Conversion 98Competition 75Returns 100Price range 56Avg price 55Brand share 62Review moat 17Quality gap 28

**Market size**

**Incredible****$25.0M**

$25.0M/yr · 11.8M searches

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****40%**

top-5 click share — an open shelf

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$4.51–$28.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.55**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****19,574.69**

avg incumbent reviews — the moat a new listing must climb

## Trend