---
title: "Melatonin — $2.1M/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/melatonin"
last_updated: "2026-08-12T13:22:18.103Z"
locale: en
meta:
description: "Amazon product research for melatonin: $2.1M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for melatonin: $2.1M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Melatonin — $2.1M/mo Amazon US Product Research (2026)"
---
# **Melatonin**
**Launch it**
A $25.0M/yr market growing +0.4% this quarter with returns at 0.0% — clears our launch bar.
Market size 100Growth 26Conversion 98Competition 75Returns 100Price range 56Avg price 55Brand share 62Review moat 17Quality gap 28
**Market size**
**Incredible****$25.0M**
$25.0M/yr · 11.8M searches
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.51–$28.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.55**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****19,574.69**
avg incumbent reviews — the moat a new listing must climb
## **Is melatonin profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, melatonin is a $25.0M/yr Amazon United States market (11.8M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Launch it — 65/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melatonin market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1.0M–1.0M**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$12.6M–$12.6M**
- units × avg price
- **Conversion rate**
- **16.9%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**681**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 77%
**Open market**
**25%**
- Natrol31% - Amazon Basics13% - OLLY9% - ZzzQuil7% - Nature Made7% - Nature's Bounty7%
## **melatonin demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
250K150KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/melatonin/trend)
## **Top melatonin search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **melatonin**6.0M/yr+0.6%12.6% conv. - **melatonin gummies**2.7M/yr+1.1%15.2% conv. - **melatonin 10mg**1.5M/yr-1.6%17.3% conv. - **sleep gummies**436K/yr+4.5%5.8% conv. - **sleep gummies for adults**244K/yr-20.8%4.4% conv. - **melatonina**184K/yr+9.2%3.2% conv. - **gomitas para dormir**139K/yr+6.0%3.0% conv. - **melatonina 10mg para adultos**91K/yr-6.9%4.4% conv. - **melatonin 10 mg**60K/yr+10.5%14.4% conv. - **sleeping gummies**55K/yr+5.6%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/melatonin/search-terms)
## **Top melatonin products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$750K6%$1.5M9%$2.2M12%$3.0M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)**Amazon Basics**$8.65**4.6★40,010 rev](https://www.amazon.com/dp/B07BBFFTKH) [2**Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies**Natrol**$10.14**4.6★28,135 rev](https://www.amazon.com/dp/B079TD7HG2) [3**Natrol Melatonin 10 mg Gummies Sleep Support for Adults 140 Gummies**Natrol**$14.33**4.7★27,273 rev](https://www.amazon.com/dp/B08666GMWG) [4**ZzzQuil PURE Zzzs Triple Action Melatonin Gummies Melatonin 6mg 3X Melatonin Sleep Aid with Ashwagandha Calm Mood Antioxidant Action Sleep Aids for Adults 60 Sleep Gummies**ZzzQuil**$16.35**4.3★11,069 rev](https://www.amazon.com/dp/B086KHBY2J) [5**Natrol Melatonin 10 mg Fast Dissolve Tablets Strawberry 100 Count**Natrol**$12.01**4.6★40,119 rev](https://www.amazon.com/dp/B01E14X7SM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count**Amazon Basics**$6.76**236 rev7mo ago](https://www.amazon.com/dp/B0FG7MJ5TB) [**Natrol Melatonin 10 mg Gummies Sleep Support for Adults 190 Count**Natrol**$20.03**974 rev1y ago](https://www.amazon.com/dp/B0FGJZ4P86) [**OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 50 Count**OLLY**$15.11**3,164 rev2y ago](https://www.amazon.com/dp/B0CB79FWKZ) [**Vitamatic Melatonin 10 mg Fast Dissolve Tablets Quick-Dissolving Sleep Support Supplement for Adults Vegetarian Non-GMO & Gluten-Free Natural Berry Flavor 365 Tablets**Vitamatic**$9.73**4,943 rev3y ago](https://www.amazon.com/dp/B0BTMLYFDV) [**Lemme Sleep Gummies with 5mg Melatonin 30-Day Supply**Lemme**$28.61**3,984 rev3y ago](https://www.amazon.com/dp/B0BL79D45P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count**Amazon Basics**$6.76**4.7★**▲ 178%**](https://www.amazon.com/dp/B0FG7MJ5TB) [**Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)**Nature's Bounty**$8.25**4.7★**▲ 53%**](https://www.amazon.com/dp/B000GG6D9A) [**OLLY Sleep Gummies for Adults 3 mg Melatonin Gummies with L-Theanine Sleep Support for Restful Sleep* Non-Habit Forming Sleep Support* Blackberry Zen Gluten Free 70 Count**OLLY**$14.79**4.5★**▲ 46%**](https://www.amazon.com/dp/B07H8NZZJB) [**ZzzQuil PURE Zzzs Triple Action Melatonin Gummies Melatonin 6mg 3X Melatonin Sleep Aid with Ashwagandha Calm Mood Antioxidant Action Sleep Aids for Adults 60 Sleep Gummies**ZzzQuil**$16.35**4.3★**▲ 29%**](https://www.amazon.com/dp/B086KHBY2J) [**OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 50 Count**OLLY**$15.11**4.5★**▲ 27%**](https://www.amazon.com/dp/B0CB79FWKZ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about melatonin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**34%
*“Good night's sleep”*
**Taste-Overall**12%
*“Doesnt taste bad”*
**Quality-Overall**8%
*“The quality is consistent”*
**Efficiency**7%
*“Well effective”*
**Value For Money**7%
*“Very affordable”*
**Advertised Vs Actual Product**4%
*“Exactly as advertised”*
**Dosage**3%
*“Perfect dose for me”*
**Flavor**2%
*“Good grape flavor”*
**Ease Of Use**2%
*“* convenient for occasional use”*
**Ease Of Chewing/Swallowing**2%
*“Easy to swallow”*
### **What buyers complain about **
**Sleep Quality**24%
*“doesn't help me sleep”*
**Functionality-Overall**17%
*“DID NOT WORK”*
**Taste-Overall**9%
*“Awful tasting”*
**Dosage**7%
*“Warning, the dosage is too high”*
**Value For Money**3%
*“Not Worth The Price”*
**Side Effects**2%
*“Made me sick”*
**Quality-Overall**2%
*“Poor Quality Control”*
**Advertised Vs Actual Product**1%
*“False Information”*
**Flavor**1%
*“The flavor is very artificial”*
**Strength**1%
*“A bit Weak”*
### **Top return reasons **
**Functionality-Overall**27%
**Sleep Quality**18%
**Dosage**12%
**Value For Money**6%
**Side Effects**4%
**Taste-Overall**4%
**Advertised Vs Actual Product**3%
**Magnesium**2%
**Ease Of Chewing/Swallowing**2%
**Solubility**2%
## **Common melatonin questions**
- **Is melatonin profitable to sell on Amazon United States?**
- The niche generates $25.0M/yr across 45 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Launch it (65/100).
- **How competitive is the melatonin niche?**
- 17 brands and 681 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in melatonin?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for melatonin peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the melatonin niche?**
- Listings span $4.51–$28.61; the average listing price is $12.55 (sweet spot $15–$100). The average incumbent carries 19,575 reviews — the moat a new listing must climb.
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Same-category niches scoring near this one — the next ones worth researching.
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