---
title: "Melatonin Gummies — $123K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/melatonin-gummies"
last_updated: "2026-08-12T14:04:14.416Z"
locale: en
meta:
description: "Amazon product research for melatonin gummies: $123K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for melatonin gummies: $123K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Melatonin Gummies — $123K/mo Amazon US Product Research"
---
# **Melatonin Gummies**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 86Growth 36Conversion 98Competition 28Returns 100Price range 47Avg price 58Brand share 10Review moat 19Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.5M**
$1.5M/yr · 681K searches
**Avg price**
**Good****$12.97**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.51–$24.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****15,104.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is melatonin gummies profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, melatonin gummies is a $1.5M/yr Amazon United States market (681K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melatonin gummies market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$1.9M–$2.6M**
- units × avg price
- **Conversion rate**
- **16.7%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**535**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**2%**
- Natrol68% - Vitafusion18% - Amazon Elements5% - Nature Made3% - Just Nutrients3% - Piping Rock2% - Open — no brand owns it (2 brands, 2%)
## **melatonin gummies demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
90K70KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/health-household/melatonin-gummies/trend)
## **Top melatonin gummies search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **natrol melatonin 10mg**270K/yr+7.1%19.6% conv. - **melatonin gummies 10mg**115K/yr-2.3%15.6% conv. - **melatonin 10mg gummies**64K/yr+6.8%13.1% conv. - **vitafusion melatonin gummies**44K/yr+80.9%13.9% conv. - **10mg melatonin gummies**30K/yr-39.9%15.3% conv. - **10 mg melatonin gummies**19K/yr+7.3%16.0% conv. - **natrol melatonin gummies**21K/yr+1.7%7.6% conv. - **vitafusion melatonin**10K/yr+75.4%12.7% conv. - **melatonin 10mg gummies for adults**13K/yr+0.1%13.7% conv. - **melatonin 10 mg gummies**10K/yr+32.7%12.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/melatonin-gummies/search-terms)
## **Top melatonin gummies products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$74K10%$147K15%$221K20%$295K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natrol Melatonin 10 mg Gummies Sleep Support for Adults 140 Gummies**Natrol**$14.33**4.7★27,273 rev](https://www.amazon.com/dp/B08666GMWG) [2**Natrol Melatonin 10 mg Gummies Sleep Support for Adults 90 Gummies**Natrol**$10.14**4.6★28,135 rev](https://www.amazon.com/dp/B079TD7HG2) [3**Natrol Melatonin 10 mg Fast Dissolve Tablets Strawberry 100 Count**Natrol**$12.01**4.6★40,119 rev](https://www.amazon.com/dp/B01E14X7SM) [4**Natrol Melatonin 10 mg Gummies Sleep Support for Adults 190 Count**Natrol**$20.03**4.8★974 rev](https://www.amazon.com/dp/B0FGJZ4P86) [5**vitafusion Max Strength 10 mg Melatonin Gummies Strawberry Flavored Adult Melatonin Gummy Vitamin Supplement 100 Count 50 Day Supply**Vitafusion**$8.31**4.6★44,462 rev](https://www.amazon.com/dp/B07PF1SN5B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitafusion Melatonin Gummies | 5mg | 90 Count | Gummy with Magnesium for Adults | Berry Flavor | Gluten and Dairy-Free Supplement**Vitafusion**$11.33**77 rev9mo ago](https://www.amazon.com/dp/B0CV5Q3ZVQ) [**Natrol Melatonin 10 mg Gummies Sleep Support for Adults 190 Count**Natrol**$20.03**974 rev1y ago](https://www.amazon.com/dp/B0FGJZ4P86) [**Natrol Sleep & Restore Magnesium Glycinate GABA Melatonin 5mg 60 Gummies**Natrol**$17.23**773 rev1y ago](https://www.amazon.com/dp/B0DS7Y8F8F) [**Natrol Sleep & Restore Magnesium and Melatonin 5 mg Sleep Aid 60 Capsules**Natrol**$13.59**836 rev1y ago](https://www.amazon.com/dp/B0DS7WWJWR) [**OLLY Max Strength Sleep Gummy 10mg Melatonin L-Theanine Chamomile Lemon Balm Sugar Free Vegetarian Sleep Aid Strawberry - 50 Count**OLLY**$15.11**3,164 rev2y ago](https://www.amazon.com/dp/B0CB79FWKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitafusion Melatonin Gummies | 5mg | 90 Count | Gummy with Magnesium for Adults | Berry Flavor | Gluten and Dairy-Free Supplement**Vitafusion**$11.33**4.7★**▲ 142%**](https://www.amazon.com/dp/B0CV5Q3ZVQ) [**Piping Rock Melatonin Gummies 10mg | 70 Count | Berry Flavor Supplement**Piping Rock**$4.51**4.3★**▲ 134%**](https://www.amazon.com/dp/B0B9HQS7XF) [**Vitafusion Melatonin Gummy Vitamins 140 Count (Pack of 1)**Vitafusion**$11.64**4.7★**▲ 30%**](https://www.amazon.com/dp/B00NMFUWIU) [**Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)**Amazon Basics**$8.65**4.6★**▲ 30%**](https://www.amazon.com/dp/B07BBFFTKH) [**Melatonin 20mg Gummies (120 Count) - Maximum Strength Sleep Support for Adults with 10mg of Melatonin Per Gummy - Gluten-Free Vegetarian Great Tasting Mixed Berry Flavor - 60 Servings**Just Nutrients**$16.98**4.6★**▲ 11%**](https://www.amazon.com/dp/B0B8CJ2F6P)
**~~View all trending →~~**
## **What reviews say buyers love and hate about melatonin gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**32%
*“Help with sleep”*
**Taste-Overall**17%
*“Doesnt taste bad”*
**Efficiency**7%
*“Works well for my needs”*
**Quality-Overall**6%
*“The quality is consistent”*
**Value For Money**5%
*“Best value”*
**Flavor**4%
*“Good flavor”*
**Advertised Vs Actual Product**3%
*“AS ADVERTISED”*
**Dosage**3%
*“The dosage is perfect”*
**Ease Of Chewing/Swallowing**2%
*“Soft chew”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Sleep Quality**24%
*“No sleep”*
**Functionality-Overall**15%
*“Did not work well for me”*
**Dosage**10%
*“Dosage too high”*
**Taste-Overall**8%
*“tastes like chemicals”*
**Advertised Vs Actual Product**2%
*“false advertisement”*
**Flavor**2%
*“the flavor seems artificial”*
**Value For Money**2%
*“are pricey”*
**Side Effects**2%
*“Beware of side effect”*
**Quality-Overall**2%
*“Poor Quality Control”*
**Ease Of Chewing/Swallowing**1%
*“way too chewy”*
### **Top return reasons **
**Functionality-Overall**21%
**Sleep Quality**15%
**Dosage**13%
**Taste-Overall**10%
**Advertised Vs Actual Product**6%
**Ease Of Chewing/Swallowing**6%
**Ease Of Use**6%
**Side Effects**4%
**Residue**3%
**Stuck/Fused Together**3%
## **Common melatonin gummies questions**
- **Is melatonin gummies profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the melatonin gummies niche?**
- 8 brands and 535 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in melatonin gummies?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- **When does demand for melatonin gummies peak?**
- Demand peaks in Sep; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the melatonin gummies niche?**
- Listings span $4.51–$24.45; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 15,104 reviews — the moat a new listing must climb.
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