---
title: "Melatonin Gummies 5mg — $27K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/melatonin-gummies-5mg"
last_updated: "2026-08-12T12:37:58.715Z"
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description: "Amazon product research for melatonin gummies 5mg: $27K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for melatonin gummies 5mg: $27K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Melatonin Gummies 5mg — $27K/mo Amazon US Product Research"
---
# **Melatonin Gummies 5mg**
**Skip it**
Prices mostly outside the sweet spot ($7.02–$15.49) — this niche doesn't clear our bar today.
Market size 52Growth 25Conversion 99Competition 9Returns 100Price range 6Avg price 36Brand share 8Review moat 20Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$329K**
$329K/yr · 178K searches
**Avg price**
**Okay****$10.36**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,119**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.02–$15.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is melatonin gummies 5mg profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, melatonin gummies 5mg is a $329K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melatonin gummies 5mg market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **30K–40K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$311K–$414K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **161 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**591**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics52% - Natrol31% - Nature Made7% - OLLY4% - Amazon Elements3% - 21st Century3%
## **melatonin gummies 5mg demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/melatonin-gummies-5mg/trend)
## **Top melatonin gummies 5mg search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **melatonin gummies 5mg**62K/yr+4.3%13.3% conv. - **melatonin 5mg gummies**40K/yr+7.3%15.2% conv. - **5 mg melatonin gummies**18K/yr-40.7%15.1% conv. - **5mg melatonin gummy**15K/yr-23.5%15.8% conv. - **melatonin gummies 5 mg**6K/yr+83.7%15.8% conv. - **melatonin 5 mg gummies**7K/yr+22.3%15.3% conv. - **amazon melatonin gummies**6K/yr+9.9%14.7% conv. - **amazon basics melatonin**5K/yr+30.9%10.2% conv. - **melatonin amazon basics**5K/yr+11.2%9.3% conv. - **gummy melatonin 5mg**4K/yr+22.7%19.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/melatonin-gummies-5mg/search-terms)
## **Top melatonin gummies 5mg products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$49K30%$99K45%$148K60%$197K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)**Amazon Basics**$8.65**4.6★40,010 rev](https://www.amazon.com/dp/B07BBFFTKH) [2**Natrol Melatonin 5 mg Gummies Sleep Support for Adults 90 Count**Natrol**$9.98**4.7★17,585 rev](https://www.amazon.com/dp/B079TD92GS) [3**Nature Made Melatonin 5mg Adult Melatonin Gummies 70 Gummies**Nature Made**$12.80**4.7★2,125 rev](https://www.amazon.com/dp/B0B8PTWQ2H) [4**Natrol Melatonin 5 mg Gummies Sleep Support for Adults 60 Count**Natrol**$7.63**4.7★17,585 rev](https://www.amazon.com/dp/B08C8H2TZC) [5**Natrol Melatonin 5 mg Gummies Sleep Support for Adults 140 Count**Natrol**$15.49**4.7★17,585 rev](https://www.amazon.com/dp/B0BX7HPTM6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natrol Melatonin 5 mg Gummies Sleep Support for Adults 140 Count**Natrol**$15.49**17,585 rev3y ago](https://www.amazon.com/dp/B0BX7HPTM6) [**Nature Made Melatonin 5mg Adult Melatonin Gummies 70 Gummies**Nature Made**$12.80**2,125 rev3y ago](https://www.amazon.com/dp/B0B8PTWQ2H) [**Amazon Elements Melatonin Gummies Strawberry Sleep Support 10mg 60 Count (Previously Revly)**Amazon Elements**$7.02**1,777 rev4y ago](https://www.amazon.com/dp/B089DZH7TY) [**Natrol Melatonin 5 mg Gummies Sleep Support for Adults 60 Count**Natrol**$7.63**17,585 rev6y ago](https://www.amazon.com/dp/B08C8H2TZC) [**Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)**Amazon Basics**$8.65**40,010 rev8y ago](https://www.amazon.com/dp/B07BBFFTKH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Elements Melatonin Gummies Strawberry Sleep Support 10mg 60 Count (Previously Revly)**Amazon Elements**$7.02**4.5★**▲ 38%**](https://www.amazon.com/dp/B089DZH7TY) [**21st Century VitaJoy Melatonin 5mg Gummies (120 Count) Strawberry Flavor Chewable Sleep Aid for Adults Promotes Relaxation and Restful Sleep Non-Habit Forming Gluten-Free**21st Century**$9.48**4.5★**▲ 37%**](https://www.amazon.com/dp/B00UNT5T1S) [**Natrol Melatonin 5 mg Gummies Sleep Support for Adults 60 Count**Natrol**$7.63**4.7★**▲ 26%**](https://www.amazon.com/dp/B08C8H2TZC) [**Natrol Melatonin 5 mg Gummies Sleep Support for Adults 140 Count**Natrol**$15.49**4.7★**— 8%**](https://www.amazon.com/dp/B0BX7HPTM6) [**Nature Made Melatonin 5mg Adult Melatonin Gummies 70 Gummies**Nature Made**$12.80**4.7★**— 6%**](https://www.amazon.com/dp/B0B8PTWQ2H)
**~~View all trending →~~**
## **What reviews say buyers love and hate about melatonin gummies 5mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**29%
*“help with sleep”*
**Taste-Overall**18%
*“Doesnt taste bad”*
**Quality-Overall**7%
*“Quality product always consistent”*
**Value For Money**6%
*“Good value for money”*
**Advertised Vs Actual Product**5%
*“AS ADVERTISED”*
**Flavor**5%
*“Good flavor”*
**Efficiency**4%
*“Effective When Needed”*
**Ease Of Chewing/Swallowing**2%
*“Chewable”*
**Dosage**2%
*“This is the perfect dosage”*
**Ease Of Use**2%
*“Super easy to use”*
### **What buyers complain about **
**Functionality-Overall**20%
*“Did not work”*
**Sleep Quality**19%
*“I have trouble sleeping”*
**Dosage**9%
*“Warning, the dosage is too high”*
**Taste-Overall**8%
*“tastes bad”*
**Hard Feel**2%
*“Not very soft”*
**Moist/Dry**2%
*“Came dried out”*
**Side Effects**2%
*“Even four of these do nothing for me when 5mg is usually too much for me”*
**Value For Money**2%
*“Not a good value”*
**Flavor**2%
*“Flavor was not good either”*
**Quality-Overall**2%
*“For safety and health reasons I will dispose of it as they offer no returns and will look for another brand with better quality”*
### **Top return reasons **
**Sleep Quality**25%
**Taste-Overall**13%
**Functionality-Overall**13%
**Value For Money**13%
**Strength**13%
**Size-Overall**13%
**Artificial Sweeteners**13%
## **Common melatonin gummies 5mg questions**
- **Is melatonin gummies 5mg profitable to sell on Amazon United States?**
- The niche generates $329K/yr across 8 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the melatonin gummies 5mg niche?**
- 6 brands and 591 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in melatonin gummies 5mg?**
- Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Dosage. The return rate is 0.0%.
- **When does demand for melatonin gummies 5mg peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the melatonin gummies 5mg niche?**
- Listings span $7.02–$15.49; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 13,119 reviews — the moat a new listing must climb.
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