---
title: "Melatonin Capsules — $16K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/melatonin-capsules"
last_updated: "2026-08-12T13:23:05.450Z"
locale: en
meta:
description: "Amazon product research for melatonin capsules: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for melatonin capsules: $16K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Melatonin Capsules — $16K/mo Amazon US Product Research"
---
# **Melatonin Capsules**
**Skip it**
Prices mostly outside the sweet spot ($6.70–$16.66) — this niche doesn't clear our bar today.
Market size 38Growth 22Conversion 100Competition 34Returns 100Price range 17Avg price 42Brand share 29Review moat 22Quality gap 24
**Conversion**
**Incredible****19.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.07**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$192K**
$192K/yr · 90K searches
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,084.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$6.70–$16.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is melatonin capsules profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, melatonin capsules is a $192K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–May–Jun. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melatonin capsules market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$221K–$277K**
- units × avg price
- **Conversion rate**
- **19.2%**
- **Avg BSR**
- **#264**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **162 days**
## **Competition: brands, sellers & click share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**98**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**7%**
- Nature Made40% - Nature's Bounty23% - Vitamatic9% - Amazon Basics8% - Carlyle7% - Natrol6% - Open — no brand owns it (2 brands, 7%)
## **melatonin capsules demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, May, Jun · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/health-household/melatonin-capsules/trend)
## **Top melatonin capsules search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nature made melatonin 10mg**19K/yr+17.7%18.8% conv. - **melatonin 10mg tablets**17K/yr+2.9%12.3% conv. - **natures bounty melatonin 10mg**12K/yr-8.2%13.2% conv. - **melatonin 10mg capsules**8K/yr-0.2%15.5% conv. - **melatonin 10 mg tablets**6K/yr+17.6%15.8% conv. - **melatonin pills 10mg**3K/yr+9.2%16.8% conv. - **melatonin 10mg nature made**3K/yr+23.8%14.9% conv. - **melatonin 10 mgs**8K/yr-74.3%9.3% conv. - **melatonin tablets 10mg**3K/yr-10.9%17.2% conv. - **melatonin 10mg pills**3K/yr+23.6%21.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/melatonin-capsules/search-terms)
## **Top melatonin capsules products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$58K40%$77K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nature Made Melatonin 10mg Maximum Strength for Sleep Support 70 Tablets**Nature Made**$10.95**4.7★6,851 rev](https://www.amazon.com/dp/B085V63SWW) [2**Melatonin by Natures Bounty 60 Count (Pack of 2)**Nature's Bounty**$16.66**4.8★5,209 rev](https://www.amazon.com/dp/B07BHTVGHX) [3**Nature Made Melatonin 10 mg per Serving Gummies 120 Melatonin Gummies**Nature Made**$16.12**4.6★10,794 rev](https://www.amazon.com/dp/B08FNFMV5C) [4**Vitamatic Melatonin 10 mg Fast Dissolve Tablets Quick-Dissolving Sleep Support Supplement for Adults Vegetarian Non-GMO & Gluten-Free Natural Berry Flavor 365 Tablets**Vitamatic**$9.73**4.6★4,943 rev](https://www.amazon.com/dp/B0BTMLYFDV) [5**Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count**Amazon Basics**$6.76**4.7★236 rev](https://www.amazon.com/dp/B0FG7MJ5TB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Made Melatonin + Magnesium Gummies Melatonin 3mg 50 Gummies**Nature Made**$14.83**95 rev5mo ago](https://www.amazon.com/dp/B0GN5YBCNZ) [**Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count**Amazon Basics**$6.76**236 rev7mo ago](https://www.amazon.com/dp/B0FG7MJ5TB) [**Vitamatic Melatonin 10 mg Fast Dissolve Tablets Quick-Dissolving Sleep Support Supplement for Adults Vegetarian Non-GMO & Gluten-Free Natural Berry Flavor 365 Tablets**Vitamatic**$9.73**4,943 rev3y ago](https://www.amazon.com/dp/B0BTMLYFDV) [**Nutricost Melatonin 10mg 240 Capsules Non-GMO & Gluten Free**Nutricost**$12.81**409 rev3y ago](https://www.amazon.com/dp/B0BGMKS5ZT) [**Nutricost Melatonin (10mg) 240 Tablets Gluten-Free GMO-Free**Nutricost**$9.92**1,604 rev5y ago](https://www.amazon.com/dp/B097CPQ62Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Made Melatonin + Magnesium Gummies Melatonin 3mg 50 Gummies**Nature Made**$14.83**4.2★**▲ 313%**](https://www.amazon.com/dp/B0GN5YBCNZ) [**Amazon Basics Extra Strength Melatonin Tablets 10 mg 120 Count**Amazon Basics**$6.76**4.7★**▲ 144%**](https://www.amazon.com/dp/B0FG7MJ5TB) [**Nature Made Melatonin 10 mg per Serving Gummies 70 Melatonin Gummies**Nature Made**$8.98**4.6★**▲ 42%**](https://www.amazon.com/dp/B07Q5VJQC8) [**Melatonin by Natures Bounty 60 Count (Pack of 2)**Nature's Bounty**$16.66**4.8★**▲ 28%**](https://www.amazon.com/dp/B07BHTVGHX) [**Natures Bounty Melatonin 100% Drug Free Sleep Aid Dietary Supplement Promotes Relaxation and Sleep Health 10mg 45 Quick Dissolve Tablets**Nature's Bounty**$9.52**4.7★**▲ 17%**](https://www.amazon.com/dp/B00DP2U1EU)
**~~View all trending →~~**
## **What reviews say buyers love and hate about melatonin capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**27%
*“Helps me sleep”*
**Value For Money**11%
*“Very affordable”*
**Quality-Overall**11%
*“The quality is consistent”*
**Efficiency**9%
*“It does work”*
**Taste-Overall**6%
*“no weird taste”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised”*
**Dosage**3%
*“with a well balanced dosage”*
**Ease Of Chewing/Swallowing**3%
*“not too hard to chew”*
**Solubility**3%
*“They are dissolvable”*
**Ease Of Use**2%
*“Ease of use”*
### **What buyers complain about **
**Sleep Quality**18%
*“It doesnt help to sleep”*
**Taste-Overall**15%
*“Taste like crap”*
**Functionality-Overall**10%
*“Did Not Work”*
**Dosage**6%
*“10mg too high a dose”*
**Value For Money**3%
*“Too expensive”*
**Strength**2%
*“not strong enough”*
**Solubility**2%
*“Not fast dissolve”*
**Flavor**2%
*“Not strawberry flavor”*
**Bitter**2%
*“Bitter”*
**Side Effects**2%
*“but I dont get the desired effect either”*
### **Top return reasons **
**Dosage**40%
**Functionality-Overall**20%
**Sleep Quality**13%
**Leak-Proof**7%
**Value For Money**7%
**Age Suitability**7%
**Side Effects**7%
## **Common melatonin capsules questions**
- **Is melatonin capsules profitable to sell on Amazon United States?**
- The niche generates $192K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the melatonin capsules niche?**
- 8 brands and 98 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in melatonin capsules?**
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- **When does demand for melatonin capsules peak?**
- Demand peaks in Jan–Feb–Mar–May–Jun; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the melatonin capsules niche?**
- Listings span $6.70–$16.66; the average listing price is $11.07 (sweet spot $15–$100). The average incumbent carries 9,085 reviews — the moat a new listing must climb.
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