---
title: "Melatonin 1 Mg — $110K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/melatonin-1-mg"
last_updated: "2026-08-12T14:06:25.622Z"
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description: "Amazon product research for melatonin 1 mg: $110K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for melatonin 1 mg: $110K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Melatonin 1 Mg — $110K/mo Amazon US Product Research (2026)"
---
# **Melatonin 1 Mg**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 83Growth 23Conversion 100Competition 15Returns 100Price range 26Avg price 33Brand share 12Review moat 22Quality gap 21
**Conversion**
**Incredible****21.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 626K searches
**Avg price**
**Okay****$9.95**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.15–$18.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,672.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
## **Is melatonin 1 mg profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, melatonin 1 mg is a $1.3M/yr Amazon United States market (626K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **melatonin 1 mg market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **125K–150K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **21.2%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **152 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**56**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**2%**
- Natrol48% - Nature's Bounty31% - Pure Encapsulations7% - Life Extension6% - Amazon Basics3% - Carlyle3% - Open — no brand owns it (1 brand, 2%)
## **melatonin 1 mg demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/melatonin-1-mg/trend)
## **Top melatonin 1 mg search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **melatonin 1 mg**385K/yr-6.2%19.2% conv. - **melatonin 1mg**68K/yr+0.3%16.7% conv. - **1mg melatonin**53K/yr-0.3%15.9% conv. - **natrol melatonin 1 mg**46K/yr-0.1%21.0% conv. - **1 mg melatonin**40K/yr+4.0%15.9% conv. - **melatonin 1 mg tablets**8K/yr-22.9%18.6% conv. - **melatonin 1mg tablets**8K/yr+5.5%18.5% conv. - **natrol melatonin 1mg**4K/yr+14.7%14.3% conv. - **1mg melatonin tablets**3K/yr-8.2%16.7% conv. - **1 mg melatonin tablets**3K/yr-4.3%19.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/melatonin-1-mg/search-terms)
## **Top melatonin 1 mg products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$132K20%$264K30%$396K40%$527K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Melatonin 100% Drug Free Sleep Aid Promotes Relaxation and Sleep Health 1mg 180 Tablets**Nature's Bounty**$4.78**4.6★9,967 rev](https://www.amazon.com/dp/B0013NB6ZQ) [2**Natrol Fast Dissolve Melatonin 1 mg Sleep Support for Adults Sleeping Aid Dietary Supplements Melatonin for Adults 90 Tablets**Natrol**$6.59**4.7★16,994 rev](https://www.amazon.com/dp/B00C3Q5JVE) [3**Natrol Melatonin 1mg Fast Dissolve Tablets - Strawberry Flavor 200 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 200-Day Supply**Natrol**$13.97**4.7★16,994 rev](https://www.amazon.com/dp/B07S5XBJV7) [4**Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies**Natrol**$10.18**4.8★26,145 rev](https://www.amazon.com/dp/B07VMJMZNP) [5**Life Extension Melatonin 1 mg - For Restful Night Hormone Balance and Immune Health - Immediate Release - Gluten-Free Non-GMO - 60 Capsules**Life Extension**$4.15**4.6★711 rev](https://www.amazon.com/dp/B000LVFIX2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count**Amazon Basics**$7.98**615 rev8mo ago](https://www.amazon.com/dp/B0F5W6C3PL) [**Natrol Kids Melatonin Gummies 1mg Restful Sleep 140 Raspberry Gummies**Natrol**$13.89**1,950 rev3y ago](https://www.amazon.com/dp/B0BX7DV92P) [**Carlyle Melatonin 1 mg | 300 Low Dose Tablets | Drug Free Aid | Vegetarian Non-GMO Gluten Free**Carlyle**$10.34**1,183 rev5y ago](https://www.amazon.com/dp/B08L9ZKHCK) [**Natrol Kids Melatonin Gummies 1mg for Restful Sleep 60 Raspberry Gummies**Natrol**$7.78**26,145 rev6y ago](https://www.amazon.com/dp/B0866674VB) [**Natrol Kids Melatonin 1mg for Restful Sleep 90 Raspberry-Flavored Gummies**Natrol**$10.18**26,145 rev6y ago](https://www.amazon.com/dp/B07VMJMZNP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Kids Melatonin 1 mg Dietary Supplement Gummies 90 Count**Amazon Basics**$7.98**4.8★**▲ 61%**](https://www.amazon.com/dp/B0F5W6C3PL) [**Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 60 Capsules**Pure Encapsulations**$12.21**4.6★**▲ 12%**](https://www.amazon.com/dp/B000VYVU9K) [**Natrol Kids Melatonin Gummies 1mg for Restful Sleep 60 Raspberry Gummies**Natrol**$7.78**4.8★**▲ 11%**](https://www.amazon.com/dp/B0866674VB) [**Natrol Melatonin 1mg Fast Dissolve Tablets - Strawberry Flavor 200 Count Sleep Aids for Adults Fast Dissolve Melatonin for Adults 200-Day Supply**Natrol**$13.97**4.7★**— 9%**](https://www.amazon.com/dp/B07S5XBJV7) [**Life Extension Melatonin 1 mg - For Restful Night Hormone Balance and Immune Health - Immediate Release - Gluten-Free Non-GMO - 60 Capsules**Life Extension**$4.15**4.6★**— 3%**](https://www.amazon.com/dp/B000LVFIX2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about melatonin 1 mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**23%
*“Good Night Sleep”*
**Taste-Overall**12%
*“Yummy for the kiddos”*
**Quality-Overall**11%
*“No complaints”*
**Efficiency**7%
*“Works Well”*
**Value For Money**7%
*“Great value”*
**Dosage**7%
*“Perfect dose”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Flavor**2%
*“The flavor is great”*
**Ease Of Use**2%
*“Easy to use”*
**Side Effects**2%
*“had no issues”*
### **What buyers complain about **
**Sleep Quality**15%
*“Didnt sleep through the night”*
**Taste-Overall**8%
*“Strange After Taste And Feel”*
**Dosage**8%
*“Low dose”*
**Functionality-Overall**5%
*“Did not work”*
**Quality-Overall**4%
*“I can't give them a fair rating”*
**Ease Of Use**3%
*“And difficult to open”*
**Size-Overall**3%
*“too big”*
**Value For Money**2%
*“Expensive”*
**Advertised Vs Actual Product**2%
*“Despite the fast dissolve advertising”*
**Flavor**2%
*“I don't love the flavor of these”*
### **Top return reasons **
**Sleep Quality**27%
**Dosage**27%
**Functionality-Overall**18%
**Ease Of Use**18%
**Value For Money**9%
## **Common melatonin 1 mg questions**
- **Is melatonin 1 mg profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the melatonin 1 mg niche?**
- 7 brands and 56 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in melatonin 1 mg?**
- Top complaints mined from reviews: Sleep Quality, Taste-Overall, Dosage. The return rate is 0.0%.
- **When does demand for melatonin 1 mg peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the melatonin 1 mg niche?**
- Listings span $4.15–$18.82; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 8,673 reviews — the moat a new listing must climb.
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