---
title: "Medihoney — $207K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/medihoney"
last_updated: "2026-08-12T13:24:29.294Z"
locale: en
meta:
description: "Amazon product research for medihoney: $207K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for medihoney: $207K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Medihoney — $207K/mo Amazon US Product Research (2026)"
---
# **Medihoney**
**Worth a look**
Shows low returns (0.2%), but soft demand (-5.3% this quarter) keeps it on the watch list.
Market size 95Growth 22Conversion 81Competition 25Returns 99Price range 80Avg price 87Brand share 23Review moat 32Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 1.5M searches
**Avg price**
**Great****$19.77**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.52–$37.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,291.39**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
## **Is medihoney profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, medihoney is a $2.5M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medihoney market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **125K–150K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$2.5M–$3.0M**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **143 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**573**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**7%**
- FIRST HONEY38% - ActivOn33% - Silver Honey12% - L-Mesitran4% - Eras Natural Sciences4% - kastormed2% - Open — no brand owns it (5 brands, 7%)
## **medihoney demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/medihoney/trend)
## **Top medihoney search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **medihoney**437K/yr-7.2%6.8% conv. - **medihoney wound gel**224K/yr-15.0%9.0% conv. - **manuka honey wound care**154K/yr+14.9%9.3% conv. - **medi honey**70K/yr-12.4%8.8% conv. - **medical grade manuka honey**48K/yr+18.5%5.1% conv. - **manuka honey ointment**44K/yr+22.0%8.4% conv. - **medical grade honey**57K/yr-26.8%6.1% conv. - **therahoney wound gel**42K/yr+14.5%4.8% conv. - **medi honey wound gel**50K/yr-0.2%9.6% conv. - **medihoney for wounds**49K/yr-1.8%7.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/medihoney/search-terms)
## **Top medihoney products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$124K10%$249K15%$373K20%$497K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)**First Honey Wound Healing Ointment \[ 1oz - 28.4g \] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$15.60**4.5★10,532 rev](https://www.amazon.com/dp/B07FM7MR9J) [2**Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1**ActivOn**$13.41**4.5★1,697 rev](https://www.amazon.com/dp/B072276HMC) [3![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)**FIRST HONEY Manuka Wound Ointment \[.75oz - 21g\] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$13.26**4.6★865 rev](https://www.amazon.com/dp/B0D98SBDHR) [4**Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care**Silver Honey**$23.97**4.7★3,324 rev](https://www.amazon.com/dp/B09V3GHJYF) [5**ActivOn Medical Grade 100 percent Manuka Honey Gel Tube Natural Healing of Wounds 1 Ounce (Pack of 1)**ActivOn**$12.99**4.6★971 rev](https://www.amazon.com/dp/B08SJKPLJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Manuka Honey for Wounds Great for Cuts Surgical Wounds Scars Foot Ulcers Infection Burns Non-Sticky No Crystallization Easy to Apply 3.88 oz**Jkrova**$27.17**41 rev8mo ago](https://www.amazon.com/dp/B0FYLVKKPQ) [![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)**FIRST HONEY Manuka Wound Ointment \[.75oz - 21g\] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$13.26**865 rev2y ago](https://www.amazon.com/dp/B0D98SBDHR) [**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.84**6,698 rev2y ago](https://www.amazon.com/dp/B0CMR2V983) [**Ceeport Honey Gauze Wound Dressing 4 x 4 Manuka Honey Wound Care Medical Grade Honey Bandages for Wound Care(Pack of 10)**Ceeport**$32.38**236 rev3y ago](https://www.amazon.com/dp/B0BY8FCS2S) [**Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1**ActivOn**$13.41**1,697 rev3y ago](https://www.amazon.com/dp/B072276HMC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Manuka Honey for Wounds Great for Cuts Surgical Wounds Scars Foot Ulcers Infection Burns Non-Sticky No Crystallization Easy to Apply 3.88 oz**Jkrova**$27.17**4.6★**▲ 188%**](https://www.amazon.com/dp/B0FYLVKKPQ) [**First Honey Manuka Honey Adhesive Bandages 12 Pack | Latex Free Antibiotic Free Wound Dressing | Medical Grade Honey Adhesive Pads | First Aid Care Burns Cuts Scrapes Wounds Lacerations**FIRST HONEY**$9.53**4.3★**▲ 154%**](https://www.amazon.com/dp/B07G9R4KM7) [**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.84**4.3★**▲ 102%**](https://www.amazon.com/dp/B0CMR2V983) [**Medical Grade Honey Wound Gel Healing Ointment for Scars Abrasions Burn Hypoallergenic & Soothing Properties for Acute and Superficial Wounds for Elderly & Adults (2 Tubes of 0.5oz)**L-Mesitran**$19.92**4.8★**▲ 40%**](https://www.amazon.com/dp/B07XNRG4SP) [**Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 3 Pack**ActivOn**$30.68**4.5★**▲ 20%**](https://www.amazon.com/dp/B097QCNKJP)
**~~View all trending →~~**
## **What reviews say buyers love and hate about medihoney**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality honey”*
**Taste-Overall**13%
*“Delicious honey”*
**Value For Money**7%
*“fair price”*
**Sweetness**5%
*“Healthy sweetness”*
**Efficiency**5%
*“Very Effective”*
**Advertised Vs Actual Product**5%
*“As described”*
**Health Benefits-Overall**4%
*“Great for your health”*
**Ease Of Use**3%
*“Goes on easy”*
**Natural Ingredients**2%
*“All natural”*
**Flavor**2%
*“Awesome Flavor Honey”*
### **What buyers complain about **
**Adhesion/Stickiness**14%
*“it is very sticky”*
**Value For Money**11%
*“overpriced”*
**Allergies**10%
*“Allergic Reaction”*
**Thickness**6%
*“The Honey is thick”*
**Size-Overall**5%
*“very very small container”*
**Ease Of Use**4%
*“Hard to secure once opened”*
**Functionality-Overall**3%
*“Don't expect very quick results”*
**Quality-Overall**3%
*“POOR QUALITY”*
**Smell**3%
*“Also, it has a weird smell almost like urine”*
**Ingredients-Overall**3%
*“Manuka honey not even the active ingredient”*
### **Top return reasons **
**Advertised Vs Actual Product**28%
**Functionality-Overall**11%
**Adhesion/Stickiness**11%
**Value For Money**8%
**Size-Overall**6%
**Defective Material/Parts**5%
**Leak-Proof**4%
**Joint Pain**3%
**Product Condition**3%
**Texture/Consistency-Overall**3%
## **Common medihoney questions**
- **Is medihoney profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the medihoney niche?**
- 11 brands and 573 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in medihoney?**
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Allergies. The return rate is 0.2%.
- **When does demand for medihoney peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the medihoney niche?**
- Listings span $9.52–$37.82; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 3,291 reviews — the moat a new listing must climb.
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