---
title: "Medicines — $270K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/medicines"
last_updated: "2026-08-12T13:23:23.037Z"
locale: en
meta:
description: "Amazon product research for medicines: $270K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for medicines: $270K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Medicines — $270K/mo Amazon US Product Research (2026)"
---
# **Medicines**
**Worth a look**
Shows low returns (0.0%), but soft demand (-45.4% this quarter) keeps it on the watch list.
Market size 96Growth 2Conversion 98Competition 31Returns 100Price range 68Avg price 78Brand share 3Review moat 24Quality gap 15
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$3.2M**
$3.2M/yr · 1.2M searches
**Avg price**
**Great****$16.03**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.97–$34.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,065**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-45.4%**
90-day search growth — must beat 0% to launch
## **Is medicines profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, medicines is a $3.2M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medicines market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **200K–250K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$3.2M–$4.0M**
- units × avg price
- **Conversion rate**
- **17.2%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **143 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Vicks63% - Amazon Basic Care27% - AXIV4% - Amazon Basics3% - Tylenol2% - Mucinex1% - Open — no brand owns it (0%)
## **medicines demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.
60K40KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/health-household/medicines/trend)
## **Top medicines search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **dayquil and nyquil pack**709K/yr-48.9%19.3% conv. - **nyquil dayquil combo pack**136K/yr-50.0%17.0% conv. - **day quill and night quil**25K/yr-8.7%13.6% conv. - **severe cold and flu medicine for adults**22K/yr-0.4%6.3% conv. - **cough and cold medicine for adults**27K/yr-24.3%4.3% conv. - **dayquil nyquil**21K/yr-13.9%15.3% conv. - **day and night cold and flu medicine**17K/yr-22.8%11.1% conv. - **severe cold and flu**42K/yr-72.6%4.2% conv. - **cold and cough medicine for adults**14K/yr-20.8%3.9% conv. - **dayquil and nyquil**35K/yr-62.2%11.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/medicines/search-terms)
## **Top medicines products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$162K10%$323K15%$485K20%$647K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps**Vicks**$20.68**4.8★10,704 rev](https://www.amazon.com/dp/B07DQ1KLNH) [2**Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count**Amazon Basic Care**$11.77**4.7★5,704 rev](https://www.amazon.com/dp/B07JLJ6BMB) [3**Vicks DayQuil & NyQuil Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 72ct**Vicks**$23.09**4.8★8,406 rev](https://www.amazon.com/dp/B00796NI1Q) [4**Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)**Amazon Basic Care**$9.61**4.7★7,387 rev](https://www.amazon.com/dp/B07BQKPMFM) [5**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★640 rev](https://www.amazon.com/dp/B089TVJRCG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [**VICKS DayQuil & NyQuil Elderberry Flavor Cold & Flu Liquid Medicine Co-Pack Multi-Symptom Relief of Headache Fever Sore Throat Minor Aches & Pains Sneezing Runny Nose and Cough 2x12oz**Vicks**$20.24**1,696 rev2y ago](https://www.amazon.com/dp/B0D5MVNGSX) [**Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct**Vicks**$34.09**1,662 rev3y ago](https://www.amazon.com/dp/B0C6WDYH6J) [**VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz**Vicks**$14.87**2,496 rev4y ago](https://www.amazon.com/dp/B0B1G3HG3C) [**Mucinex Fast-Max Cold and Flu & Nightshift Medicine for Adults Over-the-Counter Medication Combo Pack for Sore Throat Relief Decongestant Cough & Cold Medicine (2 x 6 Fl Oz)**Mucinex**$20.38**5,449 rev5y ago](https://www.amazon.com/dp/B08836KTVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★**▲ 156%**](https://www.amazon.com/dp/B07JKZBL1F) [**Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)**Amazon Basic Care**$9.61**4.7★**▲ 83%**](https://www.amazon.com/dp/B07BQKPMFM) [**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★**▲ 68%**](https://www.amazon.com/dp/B00ASEO13A) [**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★**▲ 59%**](https://www.amazon.com/dp/B089TVJRCG) [**Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ**Vicks**$20.94**4.8★**▲ 46%**](https://www.amazon.com/dp/B00EQA34W6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about medicines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Very affordable”*
**Efficiency**13%
*“Works well”*
**Cold Relief**13%
*“Perfect for Colds”*
**Quality-Overall**10%
*“Just as good as name brand”*
**Advertised Vs Actual Product**9%
*“Was as advertised”*
**Sleep Quality**5%
*“sleep much better”*
**Cough Relief**5%
*“Helped with my coughing”*
**Ease Of Use**2%
*“easy to use”*
**Taste-Overall**2%
*“Caplets are nice instead of the nasty tasting liquid”*
**Fever Relief**2%
*“still effective at decongestant and fever relief”*
### **What buyers complain about **
**Taste-Overall**10%
*“No real taste”*
**Functionality-Overall**10%
*“I CAN'T CUT THE GEL PILLS IN HALF”*
**Value For Money**6%
*“Not worth even the cheap price”*
**Size-Overall**6%
*“Bottles are smaller than the non-HBP”*
**Cough Relief**5%
*“coughing more than I should”*
**Quality-Overall**5%
*“Not as good”*
**Dosage**4%
*“Each pairs of pills are difficult to open”*
**Ease Of Use**3%
*“It is impossible to open the small pill packaging without scissors”*
**Cold Relief**3%
*“I had a bad cold”*
**Sleep Quality**3%
*“And disappointed that the night tabs didn't help me sleep at all”*
## **Common medicines questions**
- **Is medicines profitable to sell on Amazon United States?**
- The niche generates $3.2M/yr across 15 tracked products. 90-day search growth is -45.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the medicines niche?**
- 6 brands and 78 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in medicines?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for medicines peak?**
- Demand peaks in Jan–Feb; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the medicines niche?**
- Listings span $5.97–$34.09; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 5,065 reviews — the moat a new listing must climb.
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