---
title: "Medicated Vaseline — $68K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/medicated-vaseline"
last_updated: "2026-08-12T14:06:28.032Z"
locale: en
meta:
description: "Amazon product research for medicated vaseline: $68K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for medicated vaseline: $68K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Medicated Vaseline — $68K/mo Amazon US Product Research"
---
# **Medicated Vaseline**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 74Growth 13Conversion 90Competition 22Returns 98Price range 24Avg price 40Brand share 0Review moat 30Quality gap 20
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$817K**
$817K/yr · 709K searches
**Avg price**
**Okay****$10.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,521.19**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$3.33–$18.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
## **Is medicated vaseline profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, medicated vaseline is a $817K/yr Amazon United States market (709K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medicated vaseline market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$649K–$866K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **134 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Vaseline72% - Blue Star20% - MED PRIDE4% - Amazon Essentials4%
## **medicated vaseline demand & seasonality**
Weekly Amazon search volume, last 20 weeks — -23.4% search growth over the last 90 days.
15K10KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/medicated-vaseline/trend)
## **Top medicated vaseline search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **vaseline cocoa butter**296K/yr-30.6%7.3% conv. - **blue star ointment**59K/yr+18.0%18.3% conv. - **cocoa butter vaseline**47K/yr-13.5%7.7% conv. - **vaseline cocoa**40K/yr-12.3%4.3% conv. - **vaseline petroleum jelly cocoa butter**36K/yr-41.5%8.3% conv. - **coco butter vaseline**25K/yr-22.8%8.8% conv. - **vaseline aloe**20K/yr-1.5%0.7% conv. - **medicated vaseline**20K/yr-20.2%1.4% conv. - **blue star**16K/yr+15.1%3.7% conv. - **vaseline blue seal**19K/yr-25.5%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/medicated-vaseline/search-terms)
## **Top medicated vaseline products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$82K20%$163K30%$245K40%$327K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Cocoa Butter Healing Jelly Variety Pack 2 Sizes (7.5 Oz & 1.75 Oz) Rich Moisturizing Ointment Protectant & Moisturizer for Dry Skin**Vaseline**$10.06**4.8★5,026 rev](https://www.amazon.com/dp/B0756HP1D6) [2**Blue Star Anti-Itch Medicated Ointment Fast-Acting Relief for Dry Itchy Skin Rashes Ringworm Dry Cracked Heels & More Hydrocortisone-Free & Steroid-Free 2 OZ**Blue Star**$7.24**4.6★4,073 rev](https://www.amazon.com/dp/B000GCLSEE) [3**Vaseline Cocoa Butter Healing Jelly Scented 3-Pack Rich Moisturizing Ointment Petrolatum Skin Protectant for Dry Skin 7.5 Oz Ea**Vaseline**$18.64**4.8★4,998 rev](https://www.amazon.com/dp/B00TOITBNG) [4**Vaseline Intensive Care Body Lotion Cocoa Radiant 3 count for Dry Skin Lotion Made with Ultra-Hydrating Lipids and Pure Cocoa Butter for a Long-Lasting Radiant Glow 20.3 Oz**Vaseline**$16.89**4.8★15,119 rev](https://www.amazon.com/dp/B01HTJTV4U) [5**Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz**Vaseline**$6.17**4.7★678 rev](https://www.amazon.com/dp/B0F5HTSWW3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Cocoa Butter Petroleum Jelly Moisturizing 7.5 Ounce 1-Count**Amazon Essentials**$3.33**64 rev2mo ago](https://www.amazon.com/dp/B0FB8F3JYH) [**Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz**Vaseline**$6.17**678 rev8mo ago](https://www.amazon.com/dp/B0F5HTSWW3) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**2,710 rev11mo ago](https://www.amazon.com/dp/B0FD8VWSNJ) [**MED PRIDE Petroleum Jelly with Aloe Vera & Vitamin E 13 oz Skin Protectant and Moisturizing Ointment for Dry or Irritated Skin Rashes Chapped Lips Minor Cuts Burns and Diaper Rash**MED PRIDE**$7.49**1,356 rev3y ago](https://www.amazon.com/dp/B0C6V5CCKG) [**MED PRIDE Cocoa Butter Petroleum Jelly 8 oz Moisturizing Skin Protectant for Dry Skin Cracked Hands Rough Heels Chapped Lips Minor Cuts Scrapes & Burns Cocoa-Scented Hypoallergenic Ointment**MED PRIDE**$5.39**1,353 rev4y ago](https://www.amazon.com/dp/B0B1K3XPPK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Cocoa Butter Petroleum Jelly Moisturizing 7.5 Ounce 1-Count**Amazon Essentials**$3.33**4.2★**▲ 361%**](https://www.amazon.com/dp/B0FB8F3JYH) [**MED PRIDE Petroleum Jelly with Aloe Vera & Vitamin E 13 oz Skin Protectant and Moisturizing Ointment for Dry or Irritated Skin Rashes Chapped Lips Minor Cuts Burns and Diaper Rash**MED PRIDE**$7.49**4.7★**▲ 34%**](https://www.amazon.com/dp/B0C6V5CCKG) [**Blue Star Anti-Itch Medicated Ointment Fast-Acting Relief for Dry Itchy Skin Rashes Ringworm Dry Cracked Heels & More Hydrocortisone-Free & Steroid-Free 2 OZ**Blue Star**$7.24**4.6★**▲ 34%**](https://www.amazon.com/dp/B000GCLSEE) [**Vaseline Original & Cocoa Butter Healing Jelly Travel-Size Variety 2-Pack Rich Moisturizing Ointment Skin Protectant for Soothing Cracked Dry Skin 1.75 Oz Ea**Vaseline**$8.91**4.7★**▲ 33%**](https://www.amazon.com/dp/B00V0WBSUS) [**Vaseline Glazed and Glisten Golden Hour Body Gel Oil Glow Vanilla Cocoa Shimmering with Ultra-Hydrating Lipids and 100% Pure Cocoa Butter 6.8 Oz**Vaseline**$8.32**4.5★**▲ 32%**](https://www.amazon.com/dp/B0FD8VWSNJ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about medicated vaseline**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Light scent”*
**Moist/Dry**14%
*“Great Moisturizer”*
**Quality-Overall**10%
*“EXCELLENT PRODUCT”*
**Brightness/Shine/Glow**9%
*“Very glowy”*
**Soft Feel**8%
*“Smooth skin”*
**Value For Money**6%
*“Not expensive”*
**Suitability Combination Skin**5%
*“works well for sensitive skin like mine”*
**Advertised Vs Actual Product**3%
*“As described”*
**Suitability Dry Skin**3%
*“Good moisturizer for dry skin”*
**Size-Overall**3%
*“The size is perfect”*
### **What buyers complain about **
**Oily/Greasy**12%
*“Too Oily”*
**Size-Overall**10%
*“These containers are very small”*
**Smell**6%
*“Unpleasant scent”*
**Product Condition**6%
*“Is used”*
**Allergies**4%
*“Irritates skin”*
**Thickness**4%
*“It isnt thick once rubbed in”*
**Moist/Dry**4%
*“Doesn't hold moisture”*
**Brightness/Shine/Glow**3%
*“Less of a shine”*
**Value For Money**3%
*“Not worth the price”*
**Absorbency**2%
*“doesn't absorb well”*
### **Top return reasons **
**Leak-Proof**20%
**Oily/Greasy**13%
**Product Condition**12%
**Size-Overall**11%
**Smell**11%
**Advertised Vs Actual Product**10%
**Value For Money**4%
**Adhesion/Stickiness**3%
**Brightness/Shine/Glow**2%
**Moist/Dry**2%
## **Common medicated vaseline questions**
- **Is medicated vaseline profitable to sell on Amazon United States?**
- The niche generates $817K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the medicated vaseline niche?**
- 4 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in medicated vaseline?**
- Top complaints mined from reviews: Oily/Greasy, Size-Overall, Smell. The return rate is 0.4%.
- **What does it cost to enter the medicated vaseline niche?**
- Listings span $3.33–$18.64; the average listing price is $10.82 (sweet spot $15–$100). The average incumbent carries 3,521 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)