---
title: "Medicated Powder — $117K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/medicated-powder"
last_updated: "2026-08-12T14:10:25.042Z"
locale: en
meta:
description: "Amazon product research for medicated powder: $117K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for medicated powder: $117K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Medicated Powder — $117K/mo Amazon US Product Research"
---
# **Medicated Powder**
**Worth a look**
Shows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 85Growth 69Conversion 99Competition 31Returns 99Price range 24Avg price 25Brand share 10Review moat 23Quality gap 27
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.4M**
$1.4M/yr · 868K searches
**Growth**
**Good****+51.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$8.88**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.96–$18.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,606.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is medicated powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, medicated powder is a $1.4M/yr Amazon United States market (868K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medicated powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **150K–200K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#336**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**84**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**1%**
- Gold Bond78% - HealthWise7% - Illuminations5% - HAPPY NUTS3% - Caldesene3% - MED PRIDE3% - Open — no brand owns it (1 brand, 1%)
## **medicated powder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +51.0% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/medicated-powder/trend)
## **Top medicated powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **gold bond powder**521K/yr+50.1%14.8% conv. - **medicated powder**78K/yr+36.7%10.7% conv. - **gold bond body powder**36K/yr+83.2%12.5% conv. - **gold bond medicated powder**47K/yr+37.0%14.0% conv. - **goldbond powder men**30K/yr+64.1%15.5% conv. - **medicated body powder**32K/yr+9.0%11.2% conv. - **gold bond powder medicated**21K/yr+22.4%13.2% conv. - **gold bond medicated body powder**13K/yr+191.5%14.1% conv. - **medicated powder for women**11K/yr+17.1%8.9% conv. - **gold bond baby powder**13K/yr+19.5%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/medicated-powder/search-terms)
## **Top medicated powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$141K20%$281K30%$422K40%$562K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gold Bond Medicated Body Powder Talc Free Body Powder for Women and Men Anti-Itch Absorbs & Cools - 10 oz**Gold Bond**$7.63**4.7★14,656 rev](https://www.amazon.com/dp/B08W5DK88Y) [2**Gold Bond Medicated Talc-Free Extra Strength Body Powder 10 oz. for Cooling Absorbing Itch Relief**Gold Bond**$9.04**4.7★14,853 rev](https://www.amazon.com/dp/B08W5F5X6Z) [3**Gold Bond Comfort Body Powder for Men and Women 10 oz. Talc-Free Fresh Clean Scent With Aloe & Chamomile**Gold Bond**$5.57**4.6★28,794 rev](https://www.amazon.com/dp/B012FUZ8NG) [4**Gold Bond Talc-Free Body Powder Medicated 1 Ounce (4 Bottles) (29ml)**Gold Bond**$8.50**4.8★528 rev](https://www.amazon.com/dp/B00FBQEM8Y) [5**Gold Bond Ultimate Comfort with Aloe Body Powder - 100% Talc-free 10 Oz by Chattem**Illuminations**$9.71**4.7★3,517 rev](https://www.amazon.com/dp/B015Y2WEIY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gold Bond Comfort Body Powder Talc-Free Fresh Clean Scent 2 Pack**Gold Bond**$15.27**683 rev10mo ago](https://www.amazon.com/dp/B0FS2CRSW5) [**HealthWise Medicated Extra Strength Body Powder | .8% Menthol | Talc Free | Anti-Itch Healing Relief | Cools Skin | Absorbs Moisture | 10 oz (283g)**HealthWise**$5.23**398 rev1y ago](https://www.amazon.com/dp/B0DK66D4LD) [**HealthWise Medicated Body Powder | .15% Menthol | Talc Free | Anti-Itch Healing Relief | Cools Skin | Absorbs Moisture | 10 oz (283g)**HealthWise**$5.45**197 rev1y ago](https://www.amazon.com/dp/B0DK64C823) [**Puregen Labs Antifungal Powder with 2% Miconazole Nitrate for Common Fungal Infections Including Athletes Foot Jock Itch and Ringworm Talc Free 3 oz (85g)**P Puregen Labs**$10.06**3,580 rev3y ago](https://www.amazon.com/dp/B0BJQT9VT3) [**MED PRIDE Medicated Talc-Free Cornstarch Body Powder for Skin Anti-Itch with Zinc Oxide and Menthol for Men 10 Oz**MED PRIDE**$10.05**951 rev4y ago](https://www.amazon.com/dp/B0B5VQBJGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MED PRIDE Medicated Talc-Free Cornstarch Body Powder for Skin Anti-Itch with Zinc Oxide and Menthol for Men 10 Oz**MED PRIDE**$10.05**4.4★**▲ 142%**](https://www.amazon.com/dp/B0B5VQBJGG) [**HAPPY NUTS Comfort Powder Deodorant For Men: Anti-Chafing Sweat and Odor Control for Jock Itch Aluminum-Free 6 oz (1 Pack) Original Scent**HAPPY NUTS**$18.22**4.6★**▲ 79%**](https://www.amazon.com/dp/B09GX2C6N2) [**CHATTEM Labs 041167010402 Med Pwdr Size 4z Gold Bond Medicated Powder 4oz 4 Ounce (Pack of 1) White**Gold Bond**$9.22**4.5★**▲ 76%**](https://www.amazon.com/dp/B005P0W1EI) [**Gold Bond Talc-Free Body Powder Medicated 1 Ounce (4 Bottles) (29ml)**Gold Bond**$8.50**4.8★**▲ 69%**](https://www.amazon.com/dp/B00FBQEM8Y) [**Gold Bond Medicated Powder 4oz (Pack of 2)**Gold Bond**$8.40**4.5★**▲ 65%**](https://www.amazon.com/dp/B00IFZOGN4)
**~~View all trending →~~**
## **What reviews say buyers love and hate about medicated powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“fresh fragrance”*
**Quality-Overall**16%
*“Excellent Product”*
**Moist/Dry**8%
*“Keeps it dry”*
**Efficiency**7%
*“Works effectively”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“Good Value for money”*
**Allergies**5%
*“helps with rashes”*
**Soft Feel**4%
*“Very soft”*
**Comfort-Overall**3%
*“Nice and comfortable”*
**Itch Relief**2%
*“Itch be gone”*
### **What buyers complain about **
**Smell**16%
*“Smell is too strong”*
**Allergies**11%
*“caused irritation”*
**Ease Of Use**6%
*“Hard to open and close”*
**Leak-Proof**5%
*“Bottle leaks”*
**Functionality-Overall**4%
*“Not effective for me”*
**Product Condition**4%
*“Clearly already used”*
**Value For Money**3%
*“OVER PRICED”*
**Hard Feel**3%
*“but feels rough on my skin”*
**Quality-Overall**2%
*“Container is cheaply made”*
**Moist/Dry**2%
*“Dry happens”*
### **Top return reasons **
**Leak-Proof**39%
**Smell**14%
**Size-Overall**10%
**Advertised Vs Actual Product**7%
**Product Condition**5%
**Functionality-Overall**5%
**Value For Money**3%
**Dispensing Mechanism**2%
**Ingredients-Overall**2%
**Defective Material/Parts**1%
## **Common medicated powder questions**
- **Is medicated powder profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the medicated powder niche?**
- 7 brands and 84 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in medicated powder?**
- Top complaints mined from reviews: Smell, Allergies, Ease Of Use. The return rate is 0.2%.
- **When does demand for medicated powder peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the medicated powder niche?**
- Listings span $4.96–$18.22; the average listing price is $8.88 (sweet spot $15–$100). The average incumbent carries 7,606 reviews — the moat a new listing must climb.
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