---
title: "Meal Replacement Shake — $280K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/meal-replacement-shake"
last_updated: "2026-08-12T14:04:12.187Z"
locale: en
meta:
description: "Amazon product research for meal replacement shake: $280K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for meal replacement shake: $280K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Meal Replacement Shake — $280K/mo Amazon US Product Research"
---
# **Meal Replacement Shake**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 23Conversion 61Competition 55Returns 100Price range 89Avg price 95Brand share 18Review moat 23Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 2.1M searches
**Avg price**
**Incredible****$29.25**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.72–$76.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,996.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
## **Is meal replacement shake profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, meal replacement shake is a $3.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **meal replacement shake market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$3.7M–$4.4M**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **135 days**
## **Competition: brands, sellers & click share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**583**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 85%
**Open market**
**6%**
- SlimFast84% - Garden of Life3% - Premier Protein2% - Animal2% - Ka'Chava2% - REDCON12% - Open — no brand owns it (5 brands, 6%)
## **meal replacement shake demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
100K60KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/meal-replacement-shake/trend)
## **Top meal replacement shake search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **slim fast**499K/yr-3.3%9.7% conv. - **meal replacement**346K/yr-7.0%0.7% conv. - **meal replacement powder**211K/yr-4.0%1.1% conv. - **slimfast**150K/yr-5.1%8.3% conv. - **meal replacement shakes for weight loss**124K/yr-3.1%0.9% conv. - **slim fast high protein shake**127K/yr-11.2%7.8% conv. - **slimfast shakes meal replacement**126K/yr-11.3%9.7% conv. - **slim fast meal replacement shake**76K/yr+10.4%6.2% conv. - **weight loss shakes**103K/yr-20.9%0.8% conv. - **slimfast high protein shakes**74K/yr-20.2%10.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/meal-replacement-shake/search-terms)
## **Top meal replacement shake products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$134K8%$268K12%$403K16%$537K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)**SlimFast**$11.23**4.6★9,117 rev](https://www.amazon.com/dp/B09FYJ1W43) [2**SlimFast Meal Replacement Powder Original Rich Chocolate Royale 10g of Protein 22 Servings (Packaging May Vary)**SlimFast**$11.56**4.7★4,096 rev](https://www.amazon.com/dp/B08H2R89WF) [3**SlimFast Protein Shake Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)**SlimFast**$24.71**4.5★2,087 rev](https://www.amazon.com/dp/B0BL8PHN4M) [4**SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)**SlimFast**$22.00**4.5★1,098 rev](https://www.amazon.com/dp/B0BL9H67LK) [5**SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**4.5★287 rev](https://www.amazon.com/dp/B0FKQLL3F9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**287 rev11mo ago](https://www.amazon.com/dp/B0FKQLL3F9) [**SlimFast Meal Replacement Shake Original Rich Chocolate Royale No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.04**237 rev11mo ago](https://www.amazon.com/dp/B0FKQPNC32) [**SlimFast Meal Replacement Shake Original Cappuccino Delight No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**293 rev11mo ago](https://www.amazon.com/dp/B0FKQR5JNS) [**SlimFast Protein Shake NEW Milk Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)**SlimFast**$23.59**541 rev1y ago](https://www.amazon.com/dp/B0DPNKFJ61) [**SlimFast High Protein Smoothie Mix Plus Fruit Powder High Protein Meal Replacement Powder Fiber Vitamin C 21 Servings 1.29 Pounds Strawberry Banana (Packaging May Vary)**SlimFast**$23.89**347 rev2y ago](https://www.amazon.com/dp/B0D7LB2X2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)**SlimFast**$22.00**4.5★**▲ 45%**](https://www.amazon.com/dp/B0BL9H67LK) [**Garden of Life Meal Replacement Shakes Vegan Raw Organic Protein Powder Vanilla Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings**Garden of Life**$38.05**4.4★**▲ 31%**](https://www.amazon.com/dp/B007S6Y74O) [**SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**4.5★**▲ 30%**](https://www.amazon.com/dp/B0FKQLL3F9) [**SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)**SlimFast**$11.23**4.6★**▲ 23%**](https://www.amazon.com/dp/B09FYJ1W43) [**SlimFast Protein Shake Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)**SlimFast**$24.71**4.5★**▲ 21%**](https://www.amazon.com/dp/B0BL8PHN4M)
**~~View all trending →~~**
## **What reviews say buyers love and hate about meal replacement shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Great tasting shakes”*
**Nutritional Content**17%
*“Great protein powder”*
**Flavor**10%
*“I was very pleased with the Vanilla flavor”*
**Quality-Overall**6%
*“Excellent Product”*
**Value For Money**5%
*“Best value”*
**Ease Of Use**2%
*“easier to handle”*
**Blend/Ratio**2%
*“It blends very easily”*
**Solubility**2%
*“Easy to mix”*
**Sweetness**1%
*“has a smooth chocolate flavor that tastes good without being overly sweet”*
**Advertised Vs Actual Product**1%
*“As advertised”*
### **What buyers complain about **
**Taste-Overall**26%
*“Gritty taste”*
**Flavor**6%
*“The flavor is gross to me”*
**Value For Money**6%
*“To expensive”*
**Nutritional Content**6%
*“We do not eat very good”*
**Texture/Consistency-Overall**3%
*“Gross texture”*
**Sweetness**3%
*“It's got too much sugar”*
**Ingredients-Overall**3%
*“Harmful ingredients”*
**Artificial Sweeteners**2%
*“It is very artificially sweetened tasting”*
**Dilute/Watery**2%
*“Very watery”*
**Solubility**2%
*“It does not dissolve”*
### **Top return reasons **
**Size-Overall**67%
**Functionality-Overall**33%
## **Common meal replacement shake questions**
- **Is meal replacement shake profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the meal replacement shake niche?**
- 11 brands and 583 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in meal replacement shake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for meal replacement shake peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the meal replacement shake niche?**
- Listings span $9.72–$76.80; the average listing price is $29.25 (sweet spot $15–$100). The average incumbent carries 7,996 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)