---
title: "Mavwicks Candle Co Laundry Detergent — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/mavwicks-candle-co-laundry-detergent"
last_updated: "2026-08-12T14:14:53.714Z"
locale: en
meta:
description: "Amazon product research for mavwicks candle co laundry detergent: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mavwicks candle co laundry detergent: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mavwicks Candle Co Laundry Detergent — Amazon US Product Research"
---
# **Mavwicks Candle Co Laundry Detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 28Conversion 69Competition 17Returns 97Price range 88Avg price 92Brand share 0Review moat 67Quality gap 42
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.85–$27.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****823.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$357K**
$357K/yr · 258K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
## **Is mavwicks candle co laundry detergent profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mavwicks candle co laundry detergent is a $357K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mavwicks candle co laundry detergent market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$88K–$110K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#456**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Buff City Soap89% - Roses Natural8% - TYLER CANDLE COMPANY3% - Open — no brand owns it (0%)
## **mavwicks candle co laundry detergent demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +2.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/mavwicks-candle-co-laundry-detergent/trend)
## **Top mavwicks candle co laundry detergent search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **buff city soap**117K/yr+9.8%1.6% conv. - **buff city soap laundry detergent**105K/yr-5.0%3.3% conv. - **buff city laundry detergent**8K/yr+48.5%2.9% conv. - **narcissist laundry detergent**10K/yr+26.6%5.1% conv. - **buff city soap laundry**4K/yr-36.0%1.4% conv. - **buff city soap bar**4K/yr-2.4%0.7% conv. - **buff city laundry soap**3K/yr-24.5%1.8% conv. - **buff city soaps**3K/yr+16.8%0.7% conv. - **buff city soap laundry detergent narcissist**4K/yr-45.0%5.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/mavwicks-candle-co-laundry-detergent/search-terms)
## **Top mavwicks candle co laundry detergent products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$71K30%$107K40%$143K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Buff City Soap - Plant Based Powder Laundry Soap - Made With 4 Simple Ingredients & No Harsh Chemicals - Sandalwood Patchouli Raspberry & Peach Scented Laundry Detergent Powder - Narcissist**Buff City Soap**$21.97**4.7★29 rev](https://www.amazon.com/dp/B0GY6CNM9T) [2**Buff City Soap Plant-Based Body Wash - Coconut Cleansers & Almond Oil Infused. Gentle & Rich Non-Drying Lather. Helps Reduce Moisture Loss & Supports Natural Skin Barrier - Narcissist 12 floz**Buff City Soap**$17.95**4.6★94 rev](https://www.amazon.com/dp/B0FTB94QPQ) [3**Buff City Soap - Liquid Laundry Soap Made With Simple Ingredients & No Harsh Chemicals - Cleans Tough Stains & Lifts Dirt - Sandalwood & Raspberry Scented Laundry Detergent - Narcissist**Buff City Soap**$25.67**4.2★14 rev](https://www.amazon.com/dp/B0GY66CG25) [4**Buff City Soap - Powder Laundry Soap Plus - Made With Simple Plant-Based Ingredients & Boosted With Baking Soda - Sandalwood Patchouli Raspberry & Peach Scented Laundry Detergent - Narcissist**Buff City Soap**$23.98**4.7★29 rev](https://www.amazon.com/dp/B0GY6761MK) [5**Buff City Soap - Plant Based Powder Laundry Soap - Made With 4 Simple Ingredients & No Harsh Chemicals - Magnolia Apple Blackberry & Lemon Scented Laundry Detergent Powder - Magnolia**Buff City Soap**$21.93**4.7★29 rev](https://www.amazon.com/dp/B0GY633TZW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Buff City Soap - Plant Based Powder Laundry Soap - Made With 4 Simple Ingredients & No Harsh Chemicals - Sandalwood Patchouli Raspberry & Peach Scented Laundry Detergent Powder - Narcissist**Buff City Soap**$21.97**29 rev2mo ago](https://www.amazon.com/dp/B0GY6CNM9T) [**Buff City Soap - Liquid Laundry Soap Made With Simple Ingredients & No Harsh Chemicals - Cleans Tough Stains & Lifts Dirt - Sandalwood & Raspberry Scented Laundry Detergent - Narcissist**Buff City Soap**$25.67**14 rev2mo ago](https://www.amazon.com/dp/B0GY66CG25) [**Buff City Soap - Powder Laundry Soap Plus - Made With Simple Plant-Based Ingredients & Boosted With Baking Soda - Sandalwood Patchouli Raspberry & Peach Scented Laundry Detergent - Narcissist**Buff City Soap**$23.98**29 rev2mo ago](https://www.amazon.com/dp/B0GY6761MK) [**Buff City Soap - Plant Based Powder Laundry Soap - Made With 4 Simple Ingredients & No Harsh Chemicals - Magnolia Apple Blackberry & Lemon Scented Laundry Detergent Powder - Magnolia**Buff City Soap**$21.93**29 rev2mo ago](https://www.amazon.com/dp/B0GY633TZW) [**Buff City Soap - Plant-Based Room Spray - Non-Aerosol Air Freshener Spray Made With Simple Ingredients & No Harsh Chemicals - Sandalwood Patchouli Raspberry & Peach Scented Room Freshener**Buff City Soap**$13.85**3 rev2mo ago](https://www.amazon.com/dp/B0GY5ZWB1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buff City Soap - Plant-Based Room Spray - Non-Aerosol Air Freshener Spray Made With Simple Ingredients & No Harsh Chemicals - Sandalwood Patchouli Raspberry & Peach Scented Room Freshener**Buff City Soap**$13.85**5.0★**▲ 126%**](https://www.amazon.com/dp/B0GY5ZWB1Z) [**Buff City Soap - Plant Based Powder Laundry Soap - Made With 4 Simple Ingredients & No Harsh Chemicals - Sandalwood Patchouli Raspberry & Peach Scented Laundry Detergent Powder - Narcissist**Buff City Soap**$21.97**4.7★**▲ 126%**](https://www.amazon.com/dp/B0GY6CNM9T) [**Buff City Soap - Powder Laundry Soap Plus - Made With Simple Plant-Based Ingredients & Boosted With Baking Soda - Sandalwood Patchouli Raspberry & Peach Scented Laundry Detergent - Narcissist**Buff City Soap**$23.98**4.7★**▲ 126%**](https://www.amazon.com/dp/B0GY6761MK) [**Buff City Soap - Liquid Laundry Soap Made With Simple Ingredients & No Harsh Chemicals - Cleans Tough Stains & Lifts Dirt - Sandalwood & Raspberry Scented Laundry Detergent - Narcissist**Buff City Soap**$25.67**4.2★**▲ 126%**](https://www.amazon.com/dp/B0GY66CG25) [**Buff City Soap - Plant Based Powder Laundry Soap - Made With 4 Simple Ingredients & No Harsh Chemicals - Magnolia Apple Blackberry & Lemon Scented Laundry Detergent Powder - Magnolia**Buff City Soap**$21.93**4.7★**▲ 126%**](https://www.amazon.com/dp/B0GY633TZW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mavwicks candle co laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Fresh scent”*
**Ease Of Cleaning**4%
*“it gets his clothes clean”*
**Value For Money**3%
*“Worth the money”*
**Quality-Overall**2%
*“Excellent Product”*
**Durability**2%
*“No issues of breaking me out or causing issues in the ladies area”*
**Cleansing**1%
*“It cleans my clothes very well”*
**Freshness**1%
*“Clean and fresh”*
**Strength**1%
*“Very strong”*
**Washability**1%
*“Absolutely no need for a laundry detergent to leave such a STRONG scent on fabric that lasts for days”*
**Advertised Vs Actual Product**1%
*“She was absolutely right”*
### **What buyers complain about **
**Smell**34%
*“Smell is VERY strong”*
**Value For Money**18%
*“Not worth the expense”*
**Size-Overall**4%
*“this time a larger size since it is a better buy”*
**Washability**2%
*“Im also super sensitive to washing detergents”*
**Advertised Vs Actual Product**2%
*“Misrepresented”*
**Leak-Proof**2%
*“it was leaking out of the bottle”*
**Dilute/Watery**2%
*“This seems to be watered down”*
**Ease Of Cleaning**2%
*“Does a poor job of cleaning”*
**Allergies**1%
*“unfortunately caused skin rash”*
**Symptom Reduction**1%
*“After two weeks there are no noticeable changes”*
### **Top return reasons **
**Smell**53%
**Leak-Proof**25%
**Size-Overall**10%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Product Condition**1%
**Dilute/Watery**1%
**Strength**1%
**Washability**0%
**Ease Of Cleaning**0%
## **Common mavwicks candle co laundry detergent questions**
- **Is mavwicks candle co laundry detergent profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 11 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mavwicks candle co laundry detergent niche?**
- 3 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mavwicks candle co laundry detergent?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.5%.
- **When does demand for mavwicks candle co laundry detergent peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the mavwicks candle co laundry detergent niche?**
- Listings span $13.85–$27.55; the average listing price is $21.94 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.
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