---
title: "Reviews — matches"
canonical_url: "https://flapen.com/research/us/health-household/matches/reviews"
last_updated: "2026-08-12T15:44:18.194Z"
locale: en
meta:
  description: "Amazon product research for matches: $171K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for matches: $171K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Reviews — matches"
---

# **Matches**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 13Conversion 53Competition 45Returns 99Price range 47Avg price 47Brand share 55Review moat 50Quality gap 58

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 4.0M searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,530.68**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.69**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.10–$24.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-24.5%**

90-day search growth — must beat 0% to launch

## Reviews