---
title: "Matches — $171K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/matches"
last_updated: "2026-08-12T13:23:01.692Z"
locale: en
meta:
description: "Amazon product research for matches: $171K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for matches: $171K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Matches — $171K/mo Amazon US Product Research (2026)"
---
# **Matches**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 13Conversion 53Competition 45Returns 99Price range 47Avg price 47Brand share 55Review moat 50Quality gap 58
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 4.0M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,530.68**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.69**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.10–$24.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
## **Is matches profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, matches is a $2.1M/yr Amazon United States market (4.0M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matches market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **150K–200K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **28%**
- **Sponsored**
- **68%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **154 days**
## **Competition: brands, sellers & click share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**153**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**25%**
- Diamond50% - Thankful Greetings7% - BIC5% - Quality Home5% - Spark5% - POGALIGHT3%
## **matches demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.
150K100KSpike '24Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/matches/trend)
## **Top matches search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **matches**1.8M/yr-26.1%5.0% conv. - **strike anywhere matches**269K/yr-22.5%1.3% conv. - **match**279K/yr-16.8%0.4% conv. - **long matches**271K/yr-30.7%2.5% conv. - **matches box**270K/yr-32.5%6.7% conv. - **matches in a jar with striker**206K/yr-25.2%1.2% conv. - **match box**127K/yr-17.2%2.4% conv. - **matches bulk**108K/yr-23.2%3.9% conv. - **match boxes**79K/yr-4.3%1.8% conv. - **decorative matches**81K/yr-17.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/matches/search-terms)
## **Top matches products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$206K20%$411K30%$617K40%$822K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Diamond Greenlight Strike on Box Matches 300 Count 3 Pack**Diamond**$8.25**4.6★3,571 rev](https://www.amazon.com/dp/B004U4JCDS) [2**Greenlight Diamond Strike on Box Matches 32 Count (Pack of 10)**Diamond**$4.10**4.3★5,695 rev](https://www.amazon.com/dp/B005XP4FKI) [3**Diamond Greenlight Strike on Box Kitchen Matches 300-Count**Diamond**$5.54**4.6★451 rev](https://www.amazon.com/dp/B000SRJPTM) [4**Diamond Greenlight Strike on Box Matches - 32 count**BIC**$6.37**4.3★855 rev](https://www.amazon.com/dp/B003ZWNPK2) [5**Safety Matches 4 Pack (1000 Count) Large Strike-on-Box Matches for Kitchen Camping Fireplace Candles Bulk Matchsticks**Spark**$8.39**3.9★283 rev](https://www.amazon.com/dp/B0CWDV1TD4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LONGIM 100pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$20.23**9 rev7mo ago](https://www.amazon.com/dp/B0G6YC1PMD) [**LONGIM 60pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$16.52**17 rev7mo ago](https://www.amazon.com/dp/B0G6Y8BDH1) [**Concrete Match Holder with Striker & Extra Striker Pad Beautiful Petal Shape Match in Jar for Cute/Fancy/Long Candle Matches Parlor Cute Match Jar for Home Decor Gift No Matches (Hexagon)**stablerice**$9.31**28 rev9mo ago](https://www.amazon.com/dp/B0FTXV8YXV) [**LcFun 2 Pack Candle Lighter USB Rechargeable Electric Plasma Arc Lighters with Safety Lock Windproof Flameless Lighters Long Stem Matches for Candle Grill BBQ Camping Gas Stoves (Black Gold)**LcFun**$7.38**1,398 rev1y ago](https://www.amazon.com/dp/B0DRV92ZD1) [**DINLiAN S Concrete Matches Holder with Striker-Beautiful Petal Shape Match in Jar-for Cute/Fancy/Long Candle Match Refresh Any Modern Home Decor with Premium floral Jar-No Matches (milky beige)**DINLiAN S**$15.54**91 rev1y ago](https://www.amazon.com/dp/B0DPWXPPPK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Concrete Match Holder with Striker & Extra Striker Pad Beautiful Petal Shape Match in Jar for Cute/Fancy/Long Candle Matches Parlor Cute Match Jar for Home Decor Gift No Matches (Hexagon)**stablerice**$9.31**4.4★**▲ 251%**](https://www.amazon.com/dp/B0FTXV8YXV) [**LONGIM 60pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$16.52**4.2★**▲ 198%**](https://www.amazon.com/dp/B0G6Y8BDH1) [**LONGIM 100pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$20.23**3.1★**▲ 182%**](https://www.amazon.com/dp/B0G6YC1PMD) [**Safety Matches 4 Pack (1000 Count) Large Strike-on-Box Matches for Kitchen Camping Fireplace Candles Bulk Matchsticks**Spark**$8.39**3.9★**▲ 133%**](https://www.amazon.com/dp/B0CWDV1TD4) [**LcFun 2 Pack Candle Lighter USB Rechargeable Electric Plasma Arc Lighters with Safety Lock Windproof Flameless Lighters Long Stem Matches for Candle Grill BBQ Camping Gas Stoves (Black Gold)**LcFun**$7.38**4.7★**▲ 69%**](https://www.amazon.com/dp/B0DRV92ZD1)
**~~View all trending →~~**
## **What reviews say buyers love and hate about matches**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent product”*
**Ease Of Use**13%
*“Easy to Use”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Value For Money**10%
*“Great value”*
**Efficiency**5%
*“Very efficient”*
**Charging**5%
*“easy to charge”*
**Strength**4%
*“The concrete design feels sturdy”*
**Size-Overall**3%
*“They are a perfect travel size”*
**Durability**3%
*“They dont break”*
**Design-Overall**3%
*“sleek design”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap quality”*
**Size-Overall**13%
*“the boxes are quite tiny”*
**Durability**9%
*“they break easily”*
**Strength**7%
*“They are flimsy”*
**Value For Money**7%
*“Not worth the money”*
**Functionality-Overall**5%
*“DON'T WORK”*
**Flammable**5%
*“The box caught on fire”*
**Advertised Vs Actual Product**4%
*“Not as pictured”*
**Ease Of Use**3%
*“This item is not practical”*
**Ignition**2%
*“Nearly NO SPARKS AT ALL takes waaaayyyy too many attempts just to get it to spark and then, Never lights when it does spark”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Functionality-Overall**18%
**Size-Overall**18%
**Defective Material/Parts**9%
**Value For Money**6%
**Charging**5%
**Quality-Overall**4%
**Color**3%
**Weight Light**2%
**Ease Of Use**2%
## **Common matches questions**
- **Is matches profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the matches niche?**
- 18 brands and 153 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in matches?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.3%.
- **When does demand for matches peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the matches niche?**
- Listings span $4.10–$24.60; the average listing price is $11.69 (sweet spot $15–$100). The average incumbent carries 1,531 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
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