---
title: "Reviews — matches in a jar"
canonical_url: "https://flapen.com/research/us/health-household/matches-in-a-jar/reviews"
last_updated: "2026-08-12T14:18:43.260Z"
locale: en
meta:
  description: "Amazon product research for matches in a jar: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for matches in a jar: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Reviews — matches in a jar"
---

# **Matches in a Jar**

**Worth a look**

Shows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-24.8% this quarter) keeps it on the watch list.

Market size 27Growth 13Conversion 13Competition 88Returns 41Price range 75Avg price 81Brand share 96Review moat 93Quality gap 52

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****141**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.04–$38.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$116K**

$116K/yr · 661K searches

**Growth**

**Bad****-24.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Reviews