---
title: "Trend — matchbooks"
canonical_url: "https://flapen.com/research/us/health-household/matchbooks/trend"
last_updated: "2026-08-12T14:52:37.779Z"
locale: en
meta:
  description: "Amazon product research for matchbooks: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for matchbooks: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — matchbooks"
---

# **Matchbooks**

**Skip it**

Soft demand (-8.0% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 21Conversion 41Competition 27Returns 98Price range 45Avg price 67Brand share 42Review moat 51Quality gap 82

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$14.02**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,443.53**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$4.10–$23.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$163K**

$163K/yr · 352K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch

## Trend