---
title: "Matchbooks — $14K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/matchbooks"
last_updated: "2026-08-12T14:06:09.929Z"
locale: en
meta:
description: "Amazon product research for matchbooks: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for matchbooks: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Matchbooks — $14K/mo Amazon US Product Research (2026)"
---
# **Matchbooks**
**Skip it**
Soft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 21Conversion 41Competition 27Returns 98Price range 45Avg price 67Brand share 42Review moat 51Quality gap 82
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.02**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,443.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.10–$23.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$163K**
$163K/yr · 352K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
## **Is matchbooks profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, matchbooks is a $163K/yr Amazon United States market (352K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matchbooks market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$210K–$280K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **40%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition: brands, sellers & click share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**17%**
- MegaDeal49% - Diamond10% - LONGIM9% - Party Favors Plus7% - cb4% - FCQWMTSD4% - Open — no brand owns it (6 brands, 17%)
## **matchbooks demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/matchbooks/trend)
## **Top matchbooks search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **matchbooks**107K/yr-8.4%2.8% conv. - **match books**49K/yr-9.8%3.9% conv. - **matchbook**38K/yr+3.5%1.9% conv. - **match book**26K/yr-12.5%2.4% conv. - **matchbooks bulk**20K/yr-2.5%2.6% conv. - **blank matchbooks**18K/yr+1.1%2.3% conv. - **match books in bulk**16K/yr-19.7%3.6% conv. - **book matches**15K/yr-13.7%7.5% conv. - **book of matches**11K/yr-12.2%3.9% conv. - **match books with matches**6K/yr+8.0%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/matchbooks/search-terms)
## **Top matchbooks products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$33K30%$49K40%$65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MegaDeal 50 Matchbooks White for Wedding Birthday Wholesale Made in America (1 Pack of 50)**MegaDeal**$7.01**4.6★5,246 rev](https://www.amazon.com/dp/B00DUHEHEK) [2**MegaDeal 100 Matchbooks White for Wedding Birthday Wholesale Made in America (2 packs of 50)**MegaDeal**$9.95**4.6★5,246 rev](https://www.amazon.com/dp/B00DUX58FG) [3**Diamond Deluxe Greenlight Match Books - 1000 Matches**Diamond**$9.01**4.5★1,412 rev](https://www.amazon.com/dp/B001332IG2) [4**Party Favors Plus 50 Plain White Cover Wooden Matches Box Matches**Party Favors Plus**$19.96**4.6★1,430 rev](https://www.amazon.com/dp/B0015QUCPG) [5**LONGIM 60pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$16.52**4.2★17 rev](https://www.amazon.com/dp/B0G6Y8BDH1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LONGIM 60pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$16.52**17 rev7mo ago](https://www.amazon.com/dp/B0G6Y8BDH1) [**LONGIM 100pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$20.23**9 rev7mo ago](https://www.amazon.com/dp/B0G6YC1PMD) [**Custom Matchbooks Bulk Personalized Matchbooks with Label Custom Matches for Wedding Birthday Bachelorette Party Favors Custom Photo Matches (Without Matches)**OAEUQ**$22.00**19 rev8mo ago](https://www.amazon.com/dp/B0FX4GD1X8) [**100 PCS Blank Match Boxes (No Matches) 2.25 x 1.42 x 0.59 Inch Bulk Blank Matchboxes DIY White Storage Containers Holders with Double-Sided Striker for Wedding Bridal Baby Shower Birthday Party**FCQWMTSD**$22.47**33 rev1y ago](https://www.amazon.com/dp/B0FBX1V5Y6) [**60PCS Blank Matches Containers 2.24 x 1.42 x 0.59 inches White DIY Match Books Storage Boxes Bulk Match Holder with Double-Sided Striker for Wedding Bridal Baby Birthday Party Favor Empty(No Matches)**CHUNNIN**$18.17**34 rev1y ago](https://www.amazon.com/dp/B0DXTPMR85)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LONGIM 100pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$20.23**3.1★**▲ 165%**](https://www.amazon.com/dp/B0G6YC1PMD) [**LONGIM 60pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes**LONGIM**$16.52**4.2★**▲ 164%**](https://www.amazon.com/dp/B0G6Y8BDH1) [**Custom Matchbooks Bulk Personalized Matchbooks with Label Custom Matches for Wedding Birthday Bachelorette Party Favors Custom Photo Matches (Without Matches)**OAEUQ**$22.00**4.0★**▲ 154%**](https://www.amazon.com/dp/B0FX4GD1X8) [**Greenlight Diamond Strike on Box Matches 32 Count (Pack of 10)**Diamond**$4.10**4.3★**▲ 38%**](https://www.amazon.com/dp/B005XP4FKI) [**100 PCS Blank Match Boxes (No Matches) 2.25 x 1.42 x 0.59 Inch Bulk Blank Matchboxes DIY White Storage Containers Holders with Double-Sided Striker for Wedding Bridal Baby Shower Birthday Party**FCQWMTSD**$22.47**4.3★**▲ 30%**](https://www.amazon.com/dp/B0FBX1V5Y6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about matchbooks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**15%
*“As advertised”*
**Quality-Overall**15%
*“Good quality”*
**Value For Money**10%
*“Good Deal”*
**Ease Of Use**9%
*“super easy to use”*
**Strength**7%
*“Each book is very sturdy”*
**Smell**6%
*“leaves a lasting incense scent”*
**Efficiency**5%
*“Sure, lighters work well,”*
**Gifting Purpose**3%
*“Perfect for DIY Welcome Kits and Small Gifts”*
**Durability**3%
*“Durable, well made, easy to customize for any event”*
**Design-Overall**3%
*“Great for DIY favors and miniatures”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap quality”*
**Size-Overall**21%
*“Very small boxes”*
**Strength**8%
*“Very flimsy”*
**Value For Money**7%
*“Very expensive,”*
**Ease Of Use**7%
*“Very difficult to light if not impossible”*
**Flammable**6%
*“sometimes breaks RIGHT when the flame gets ignited”*
**Durability**6%
*“break very easily”*
**Advertised Vs Actual Product**6%
*“Totally misrepresented”*
**Smell**3%
*“smell like it”*
**Weight Light**2%
*“Theyre not super heavy-duty”*
### **Top return reasons **
**Advertised Vs Actual Product**37%
**Size-Overall**27%
**Value For Money**11%
**Quality-Overall**7%
**Strength**3%
**Maintenance And Repair**2%
**Stain Resistance**2%
**Ease Of Cleaning**1%
**Scratch Resistance**1%
**Compatibility-Overall**1%
## **Common matchbooks questions**
- **Is matchbooks profitable to sell on Amazon United States?**
- The niche generates $163K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the matchbooks niche?**
- 12 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in matchbooks?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.3%.
- **When does demand for matchbooks peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the matchbooks niche?**
- Listings span $4.10–$23.96; the average listing price is $14.02 (sweet spot $15–$100). The average incumbent carries 1,444 reviews — the moat a new listing must climb.
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