---
title: "Matcha Protein Powder — $8K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/matcha-protein-powder"
last_updated: "2026-08-12T14:20:21.214Z"
locale: en
meta:
description: "Amazon product research for matcha protein powder: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for matcha protein powder: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Matcha Protein Powder — $8K/mo Amazon US Product Research"
---
# **Matcha Protein Powder**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 25Growth 22Conversion 38Competition 66Returns 100Price range 83Avg price 95Brand share 82Review moat 32Quality gap 80
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$3.92–$75.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,311.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$99K**
$99K/yr · 111K searches
**Growth**
**Bad****-5.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is matcha protein powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, matcha protein powder is a $99K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matcha protein powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$89K–$119K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **132 days**
## **Competition: brands, sellers & click share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**594**
**Top-5 brand share**
**53%**
Top 20: 97%
**Top-5 click share**
**45%**
Top 20: 92%
**Open market**
**39%**
- Boba Tea Protein16% - Vital Proteins11% - FLIMEAL9% - FitBites8% - Dr. Murray Natural Products8% - Ka'Chava8%
## **matcha protein powder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/matcha-protein-powder/trend)
## **Top matcha protein powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **matcha protein powder**56K/yr-11.0%2.6% conv. - **protein matcha**20K/yr+5.6%1.8% conv. - **matcha protein**18K/yr+6.7%2.5% conv. - **protein matcha powder**7K/yr-6.8%2.6% conv. - **matcha protein shake**6K/yr-12.7%1.4% conv. - **protein powder matcha**4K/yr-11.8%3.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/matcha-protein-powder/search-terms)
## **Top matcha protein powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored**Vital Proteins**$29.50**4.3★5,927 rev](https://www.amazon.com/dp/B0BLF3X7ZT) [2**Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 25 Servings**Boba Tea Protein**$54.22**4.2★297 rev](https://www.amazon.com/dp/B07HRGS119) [3**FitBites 100% Whey Isolate Protein Powder (Matcha Latte) 5.9g BCAAs Gluten Free Zero Sugar Fast Absorbing Easy Digesting**FitBites**$39.84**4.3★119 rev](https://www.amazon.com/dp/B09K6MP5KM) [4**Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.**Dr. Murray Natural Products**$21.82**3.7★6 rev](https://www.amazon.com/dp/B0GVLP9JVX) [5**Flimeal GreenTea Matcha Protein Shake With Crunchy Protein Balls Protein Smoothie Powder - 21g Protein Low Sugar Keto-Friendly Meal Replacement Shake 22.22oz 14 Servings 14 Servings (1 X 22.22oz)**FLIMEAL**$34.17**4.6★138 rev](https://www.amazon.com/dp/B0DWXDYXYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.**Dr. Murray Natural Products**$21.82**6 rev3mo ago](https://www.amazon.com/dp/B0GVLP9JVX) [**Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings**Force Factor**$20.37**62 rev4mo ago](https://www.amazon.com/dp/B0GQ53VC6V) [**Forzagen All in One Protein for Her Protein Powder for Women with Collagen Peptides (2 Pound (Pack of 1) Matcha Latte)**Forzagen**$38.91**15 rev7mo ago](https://www.amazon.com/dp/B0G27C2DD5) [**Slim & Glow Matcha Latte Powder Collagen Peptides Organic Matcha Inulin Prebiotic Fiber Green Tea Extract Biotin Gut Health Craving Control 14 Servings**SARASOTA COFFEE & TEA CO.**$21.42**74 rev1y ago](https://www.amazon.com/dp/B0FDSKYG4D) [**Icon Muscle Opto Iso Matcha Latte | Whey Isolate Powder | Protein Powder | Amino Acids | Matcha Supplement | Vanilla | Mango | Strawberry | Antioxidants | 25g Protein | 1 lb**Icon Muscle**$19.95**9 rev1y ago](https://www.amazon.com/dp/B0FDNYQNSN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings**Force Factor**$20.37**4.3★**▲ 262%**](https://www.amazon.com/dp/B0GQ53VC6V) [**Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.**Dr. Murray Natural Products**$21.82**3.7★**▲ 262%**](https://www.amazon.com/dp/B0GVLP9JVX) [**Tenzo Matcha Green Tea Powder Organic Cafe Sweetened Matcha Latte Green Tea Powder Ceremonial Barista Crafted Mix - Authentically Japanese - Matcha Latte Mix (35.27 Ounce)**Tenzo Tea**$38.91**4.6★**▲ 173%**](https://www.amazon.com/dp/B0D2LQQR3J) [**Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 19 Servings**Boba Tea Protein**$44.42**4.2★**▲ 135%**](https://www.amazon.com/dp/B0CB9164DQ) [**MatchAdmire Matcha Powder Premium First Harvest USDA Certified Organic Green Tea Matcha latte Rich Flavor 100% Vegan with No Fillers Radiation-Free (50g Culinary Grade Matcha)**MatchAdmire**$16.16**4.3★**▲ 121%**](https://www.amazon.com/dp/B0D3LLK77M)
**~~View all trending →~~**
## **What reviews say buyers love and hate about matcha protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Great favorable taste”*
**Flavor**11%
*“It has a mild flavor”*
**Quality-Overall**8%
*“The matcha quality is amazing”*
**Nutritional Content**6%
*“Great nutrition profile”*
**Blend/Ratio**4%
*“It blends easily”*
**Value For Money**3%
*“worth every penny”*
**Solubility**3%
*“Mixes great”*
**Sweetness**2%
*“Just as described - not overly sweet”*
**Texture/Consistency-Overall**2%
*“Smooth texture”*
**Vegan/Organic**2%
*“Especially nice for those on vegan diets”*
### **What buyers complain about **
**Taste-Overall**20%
*“Weird Taste”*
**Value For Money**10%
*“Too expensive”*
**Size-Overall**9%
*“Tiny package”*
**Flavor**6%
*“Average powder mix - not unique in flavor”*
**Bitter**4%
*“Somewhat Bitter”*
**Nutritional Content**3%
*“Therefore not getting all the nutrition you need as you would with other products that I will mention one in a moment”*
**Sweetness**3%
*“The sweetener is too strong”*
**Advertised Vs Actual Product**3%
*“Size is misleading”*
**Quality-Overall**3%
*“Quality has gone down”*
**Color**2%
*“more of a green-brown”*
### **Top return reasons **
**Size-Overall**47%
**Taste-Overall**14%
**Value For Money**12%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Flavor**2%
**Color**2%
**Certifications**1%
**Bitter**1%
**Blend/Ratio**1%
## **Common matcha protein powder questions**
- **Is matcha protein powder profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the matcha protein powder niche?**
- 24 brands and 594 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in matcha protein powder?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for matcha protein powder peak?**
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the matcha protein powder niche?**
- Listings span $3.92–$75.83; the average listing price is $29.64 (sweet spot $15–$100). The average incumbent carries 3,311 reviews — the moat a new listing must climb.
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