---
title: "Masterbator — $9K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/masterbator"
last_updated: "2026-08-12T15:39:59.532Z"
locale: en
meta:
description: "Amazon product research for masterbator: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for masterbator: $9K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Masterbator — $9K/mo Amazon US Product Research (2026)"
---
# **Masterbator**
**Worth a look**
Shows low returns (0.1%), but weak search conversion (1.6%) keeps it on the watch list.
Market size 27Growth 20Conversion 19Competition 60Returns 100Price range 90Avg price 95Brand share 54Review moat 41Quality gap 80
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$38.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.88–$99.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,370.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$111K**
$111K/yr · 186K searches
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
## **Is masterbator profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, masterbator is a $111K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **masterbator market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$115K–$154K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **197 days**
## **Competition: brands, sellers & click share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**170**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 87%
**Open market**
**23%**
- EINSEO36% - kingdemer12% - BIG SHOCKED11% - Mrgras7% - TENGA6% - Uoffile4%
## **masterbator demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/masterbator/trend)
## **Top masterbator search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **male masterburbator**108K/yr-17.5%1.3% conv. - **masterbators**23K/yr+1.6%0.6% conv. - **male masturbatir**17K/yr-0.0%1.2% conv. - **penis masterbator**14K/yr+17.5%1.0% conv. - **mens masterbation**16K/yr-10.6%1.1% conv. - **male sucking**7K/yr-15.9%0.9% conv. - **masterbator toys for men**805/yr+40.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/masterbator/search-terms)
## **Top masterbator products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$11K15%$17K20%$22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EINSEO Sex Toys for Men Penis Pump - AI Sync Waterproof Male Masturbator Stroker with 7 Sucking Thrusting Rotating & 7 Licking Modes Adult Toys Pocket Pussy Mens Sex Toy Blowjob Sex Machine Bath Item**EINSEO**$60.14**4.4★2,492 rev](https://www.amazon.com/dp/B0F6L4FLJS) [2**EINSEO AI Sync Male Masturbator Sex Toys for Men - Adult Toy Male Sex Toys with 7 Thrusting & 7 Rotating Modes Pocket Pussy Hands Free Sex Machine LCD Display with Visual Window & Mounting Base**EINSEO**$45.48**4.4★6,091 rev](https://www.amazon.com/dp/B0C9QLTS1B) [3**BIG SHOCKED Pocket Pussy for Men - Mens Sex Toys Male Masturbators Realistic Adult Toys Sex Doll Stroker 3D Lifelike Soft Butt with Vagina Anal Sex Pleasure Skin Color Adult Toy**BIG SHOCKED**$32.83**4.5★2,272 rev](https://www.amazon.com/dp/B09XMGQSGN) [4**Male Masturbator Kingdemer Realistic Pocket Pussy Vagina Textured with 7.5in Depth Lifelike Soft and Fleshy Texture Penis Training Masturbators Sex Machine Toy for Men**kingdemer**$17.30**4.3★3,347 rev](https://www.amazon.com/dp/B0CZ9HDBB9) [5**TENGA | Adult Toys | Spinner-06 | Premium TPE Male Masturbator Sex Toys for Men | Spiral Motion Reusable Sleeve Stroker Device Made in Japan**TENGA**$25.71**4.0★6,584 rev](https://www.amazon.com/dp/B0869WV78N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EINSEO Male Masturbator Penis Pump AI Sync Sex Toys for Men with 7 Thrusting & 360 Rotation Up to 155 Strokes/Min 7 Blowjob Suction Pocket Pussy Silicone-Wrapped Adult Toy with Gags & Muzzles**EINSEO**$60.58**665 rev2mo ago](https://www.amazon.com/dp/B0FZX7XYVV) [**Male Masturbator Penis Pump - AI Powered Pocket Pussy Male Sex Toys for Men with 7 Thrusting Rotating Sucking Licking Modes Waterproof Adult Sex Toys - Pumps & Enlargers with LCD Fetish Jewelry**jodiyece**$57.76**523 rev7mo ago](https://www.amazon.com/dp/B0FKBFS9PR) [**EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men Adjustable Suction Male Manual Stroker Penis Training Enema Toy Sex Machine**EINSEO**$16.70**6,091 rev8mo ago](https://www.amazon.com/dp/B0FLDPLY3P) [**Male Masturbator Sex Toys for Men - AI Sync Male Sex Toy 9S Penis Pump & 9 Thrusting Rotating & 9 Vibrating Sucking Licking Modes Pocket Pussy Stroker Mens Sex Toy with LCD APP for Adult Toys & Games**Mrgras**$60.06**214 rev8mo ago](https://www.amazon.com/dp/B0FYNV78TF) [**Male Masturbator Adult Sex Toys for Men 6-Texture Reversible Pocket Pussy Stroker Kit Penis Blowjob Masturbators Pocket Pussies Mens Jelly Realistic Egg Masturbation Sleeve Kinky Onahole Sex Toy**LNIIY**$15.25**92 rev8mo ago](https://www.amazon.com/dp/B0FL6ZQNJB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EINSEO Male Masturbator Penis Pump AI Sync Sex Toys for Men with 7 Thrusting & 360 Rotation Up to 155 Strokes/Min 7 Blowjob Suction Pocket Pussy Silicone-Wrapped Adult Toy with Gags & Muzzles**EINSEO**$60.58**4.6★**▲ 335%**](https://www.amazon.com/dp/B0FZX7XYVV) [**Sex Doll Pocket Pussies for Men Male Masturbator Realistic Adult Sex Toys for Men Flesh 4.5LB Stroker Ass 3D Soft Butt Light with Vagina and Anal Channel for Several Sex Positions (Flesh)**kingdemer**$22.48**4.6★**▲ 328%**](https://www.amazon.com/dp/B0F31ZG4DB) [**EINSEO Male Masturbator with Dual Sleeves - 7.5in Pocket Pussy & Mouth Textured Soft Fleshy TPE Channel Sex Toys for Men Adjustable Suction Male Manual Stroker Penis Training Enema Toy Sex Machine**EINSEO**$16.70**4.4★**▲ 243%**](https://www.amazon.com/dp/B0FLDPLY3P) [**Male Masturbator Penis Pump - AI Powered Pocket Pussy Male Sex Toys for Men with 7 Thrusting Rotating Sucking Licking Modes Waterproof Adult Sex Toys - Pumps & Enlargers with LCD Fetish Jewelry**jodiyece**$57.76**4.7★**▲ 205%**](https://www.amazon.com/dp/B0FKBFS9PR) [**Male Masturbator Sex Toys for Men - AI Sync Male Sex Toy 9S Penis Pump & 9 Thrusting Rotating & 9 Vibrating Sucking Licking Modes Pocket Pussy Stroker Mens Sex Toy with LCD APP for Adult Toys & Games**Mrgras**$60.06**4.5★**▲ 182%**](https://www.amazon.com/dp/B0FYNV78TF)
**~~View all trending →~~**
## **What reviews say buyers love and hate about masterbator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Amazing quality”*
**Value For Money**12%
*“Best money spent”*
**Ease Of Cleaning**8%
*“Cleans easy”*
**Advertised Vs Actual Product**7%
*“Exactly as advertised”*
**Soft Feel**6%
*“Feels really good”*
**Ease Of Use**6%
*“easy to control”*
**Sexual Wellness**5%
*“Enhanced pleasure”*
**Durability**3%
*“Extremely durable”*
**Battery Life**3%
*“Amazing battery life”*
**Efficiency**3%
*“Works perfectly”*
### **What buyers complain about **
**Size-Overall**16%
*“Couldn't fit”*
**Durability**9%
*“broke immediately”*
**Quality-Overall**7%
*“no quality control”*
**Functionality-Overall**5%
*“It barely works”*
**Charging**5%
*“Won't charge”*
**Value For Money**3%
*“a little bit pricey”*
**Battery Life**3%
*“battery doesn't last long”*
**Vibration/Speed Control**3%
*“it does not vibrate”*
**Ease Of Use**2%
*“It actually hurt to use”*
**Ease Of Cleaning**2%
*“Hard to clean”*
### **Top return reasons **
**Functionality-Overall**50%
**Size-Overall**50%
## **Common masterbator questions**
- **Is masterbator profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 32 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the masterbator niche?**
- 16 brands and 170 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in masterbator?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.1%.
- **When does demand for masterbator peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the masterbator niche?**
- Listings span $8.88–$99.69; the average listing price is $38.49 (sweet spot $15–$100). The average incumbent carries 2,370 reviews — the moat a new listing must climb.
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