---
title: "Mario Wrapping Paper — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/mario-wrapping-paper"
last_updated: "2026-08-12T14:12:46.372Z"
locale: en
meta:
description: "Amazon product research for mario wrapping paper: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mario wrapping paper: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mario Wrapping Paper — $6K/mo Amazon US Product Research"
---
# **Mario Wrapping Paper**
**Skip it**
Prices mostly outside the sweet spot ($2.87–$16.49) — this niche doesn't clear our bar today.
Market size 17Growth 70Conversion 81Competition 41Returns 99Price range 11Avg price 23Brand share 34Review moat 82Quality gap 20
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****351.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+52.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$8.43**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$68K**
$68K/yr · 93K searches
**Price range**
**Bad****$2.87–$16.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
## **Is mario wrapping paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mario wrapping paper is a $68K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario wrapping paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$67K–$84K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#2,186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**13%**
- Hallmark40% - Dtiafu21% - Super Mario12% - Fuyhiuous8% - RUSPEPA4% - Danilo Promotions LTD3% - Open — no brand owns it (7 brands, 13%)
## **mario wrapping paper demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.3% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/health-household/mario-wrapping-paper/trend)
## **Top mario wrapping paper search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mario wrapping paper**40K/yr+65.1%6.3% conv. - **super mario wrapping paper**16K/yr+70.5%5.5% conv. - **mario birthday card**13K/yr+27.4%9.8% conv. - **mario wrapping paper birthday boy**8K/yr+60.7%9.2% conv. - **super mario birthday card**6K/yr+13.8%10.4% conv. - **nintendo wrapping paper**6K/yr+12.7%3.8% conv. - **mario christmas wrapping paper**5K/yr+54.0%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/mario-wrapping-paper/search-terms)
## **Top mario wrapping paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$20K40%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dtiafu Game Wrapping Paper Boy Birthday Style Gift Wrap Paper Bulk Funny Video Game Design for Girls Boys Kids Baby Shower Holiday 20 X 28 Inch Folded Flat (6 Sheet Recyclable)**Dtiafu**$8.73**4.3★110 rev](https://www.amazon.com/dp/B0CRZ4L3VD) [2**Hallmark Nintendo Super Mario Bros. Birthday Card (New Level of Fun) for Kids Teens Gamers**Hallmark**$6.03**4.9★117 rev](https://www.amazon.com/dp/B0DGZHYT9X) [3**Super Mario Characters Gift Wrap (Pack of 4) (One Size) (Multicolored)**Super Mario**$9.98**4.5★116 rev](https://www.amazon.com/dp/B0B3W4X27P) [4**Fuyhiuous 4Pack Mari-o Gift Wrapping Paper 20 x 30 Kraft Paper Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoratio (Maio)**Fuyhiuous**$12.84**4.5★47 rev](https://www.amazon.com/dp/B0DP4GTVMV) [5**Hallmark Nintendo Super Mario Wrapping Paper Rolls for Kids with Cutlines on Reverse (3 Rolls: 60 Sq. Ft. Total) Mario Luigi Yoshi Bowser Princess Peach Toad**Hallmark**$16.49**4.7★360 rev](https://www.amazon.com/dp/B0D2JL8BXW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hallmark Signature Nintendo Super Mario Birthday Card (Another Winning Year) for Kids Teens Gamers**Hallmark**$7.28**123 rev9mo ago](https://www.amazon.com/dp/B0FT69FSVW) [**RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet**RUSPEPA**$9.80**221 rev11mo ago](https://www.amazon.com/dp/B0FLQ5YVNN) [**Danilo Promotions LTD Super Mario Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap**Danilo Promotions LTD**$7.94**19 rev11mo ago](https://www.amazon.com/dp/B0FCMTYD3B) [**Video Game Birthday Gift Bag for Kids - Gaming Themed Gift Bag with Card and Tissue Paper & Wrapping Paper - Bday Party Decorations Supplies for Boys & Girls Baby Showers & Bday Celebrations**HSKMAKE**$8.36**30 rev1y ago](https://www.amazon.com/dp/B0FCFQ61FS) [**Hallmark Paper Wonder Nintendo Super Mario Bros. Pop-Up Card (Youre the Star) for Birthdays Graduations Congrats**Hallmark**$12.09**34 rev1y ago](https://www.amazon.com/dp/B0F8T2652H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet**RUSPEPA**$9.80**4.4★**▲ 167%**](https://www.amazon.com/dp/B0FLQ5YVNN) [**Hallmark Signature Nintendo Super Mario Birthday Card (Another Winning Year) for Kids Teens Gamers**Hallmark**$7.28**4.9★**▲ 136%**](https://www.amazon.com/dp/B0FT69FSVW) [**Hallmark Nintendo Super Mario Bros. Birthday Card (Bowser) for Kids Teens Gamers**Hallmark**$6.05**5.0★**▲ 76%**](https://www.amazon.com/dp/B0DGVXHPZJ) [**Hallmark Nintendo Super Mario Brothers Gift Bags (1 Large 1 Extra Large) Luigi Princess Yoshi Toad**Hallmark**$8.99**4.8★**▲ 58%**](https://www.amazon.com/dp/B0CV8L7MG7) [**Danilo Promotions LTD Super Mario Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap**Danilo Promotions LTD**$7.94**4.5★**▲ 41%**](https://www.amazon.com/dp/B0FCMTYD3B)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mario wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Well made & perfect for a birthday gift”*
**Taste-Overall**9%
*“A fun little treat with all the hype over the new movie”*
**Value For Money**8%
*“Great price for the amount”*
**Durability**7%
*“Very durable”*
**Thickness**7%
*“Very cute and good thickness”*
**Advertised Vs Actual Product**6%
*“it does the job”*
**Size-Overall**6%
*“Very nice, good size quality I needed it for the thematic party of my son since it can not be obtained in any store I am happy to find this one”*
**Gifting Purpose**5%
*“Perfect for smaller gifts”*
**Color**4%
*“It's colorful, bright, and perfect for a party & birthday”*
**Strength**3%
*“Sturdy”*
### **What buyers complain about **
**Size-Overall**27%
*“So much shorter than I thought it would be”*
**Gifting Purpose**14%
*“rip while I was wrapping the gifts that I had bought to be wrapped”*
**Value For Money**11%
*“Price was a bit high”*
**Thickness**9%
*“It's not the thin kind either”*
**Artificial Colors**7%
*“we were very upset that the ones we received in a purple box contain dyes”*
**Quality-Overall**6%
*“the manufacturer of the paper or Amazon for the lack of quality control”*
**Taste-Overall**5%
*“now they're just another nasty fruit snack”*
**Engraving/Paint/Sublimation**3%
*“Birthday is spelled wrong all over the paper”*
**Recycle/Reuse**3%
*“After trimming, however, they are often too short to reuse and end up being thrown away”*
**Advertised Vs Actual Product**3%
*“overpriced and inaccurately described”*
### **Top return reasons **
**Size-Overall**79%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Thin**3%
**Strength**2%
**Gifting Purpose**1%
**Material Quality**1%
**Quality-Overall**1%
**Defective Material/Parts**0%
**Functionality-Overall**0%
## **Common mario wrapping paper questions**
- **Is mario wrapping paper profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mario wrapping paper niche?**
- 13 brands and 42 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in mario wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Gifting Purpose, Value For Money. The return rate is 0.3%.
- **When does demand for mario wrapping paper peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the mario wrapping paper niche?**
- Listings span $2.87–$16.49; the average listing price is $8.43 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.
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