---
title: "Marathon Toilet Paper — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/marathon-toilet-paper"
last_updated: "2026-08-12T14:22:09.361Z"
locale: en
meta:
description: "Amazon product research for marathon toilet paper: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for marathon toilet paper: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Marathon Toilet Paper — $6K/mo Amazon US Product Research"
---
# **Marathon Toilet Paper**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 80Competition 20Returns 99Price range 95Avg price 92Brand share 13Review moat 21Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$23.49–$81.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$52.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,141.08**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$70K**
$70K/yr · 16K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is marathon toilet paper profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, marathon toilet paper is a $70K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marathon toilet paper market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$78K–$104K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#5,728**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **67%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **114 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**189**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**2%**
- Generic42% - American Standart32% - Georgia-Pacific12% - Scott Professional6% - Tork3% - Amazon Basics3% - Open — no brand owns it (1 brand, 2%)
## **Top marathon toilet paper products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marathon Bath Tissue 2-Ply (6 Jumbo Rolls)**American Standart**$36.59**4.2★38 rev](https://www.amazon.com/dp/B0786NT8XX) [2**Bath Tissue 2-Ply 470 Sheets 48 Rolls**Generic**$81.96**5.0★1 rev](https://www.amazon.com/dp/B0FPMWD2LG) [3**Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls 1000 ft./roll**Generic**$64.81**5.0★2 rev](https://www.amazon.com/dp/B0GLJ6P63T) [4**Pacific Blue Select by Georgia-Pacific PRO Jumbo Jr 2-Ply High-Capacity Toilet Paper White 1000 Feet Per Roll 8 Toilet Tissue Rolls Per Case 13728**Georgia-Pacific**$37.10**4.5★893 rev](https://www.amazon.com/dp/B006OVQVIY) [5**Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls**Generic**$57.75**0.0★0 rev](https://www.amazon.com/dp/B0GYZX97XB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls**Generic**$57.75**0 rev2mo ago](https://www.amazon.com/dp/B0GYZX97XB) [**Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls 1000 ft./roll**Generic**$64.81**2 rev5mo ago](https://www.amazon.com/dp/B0GLJ6P63T) [**Bath Tissue 2-Ply 470 Sheets 48 Rolls**Generic**$81.96**1 rev10mo ago](https://www.amazon.com/dp/B0FPMWD2LG) [**Bath Tissue Standard Roll 2-Ply 4 x 4 470 Sheets 48 CT Marathon Individually Wrapped**Generic**$58.75**10 rev1y ago](https://www.amazon.com/dp/B0FDJ6FKLT) [**Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)**Scott Professional**$53.82**37,615 rev2y ago](https://www.amazon.com/dp/B008I7TNDW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls**Generic**$57.75**0.0★**▲ 260%**](https://www.amazon.com/dp/B0GYZX97XB) [**Georgia-Pacific Blue Select 2-Ply Embossed Toilet Paper 18280/01 550 Sheet Per Roll 80 Rolls Per Case**Georgia-Pacific**$70.60**4.4★**▲ 177%**](https://www.amazon.com/dp/B0042VIK3C) [**Bath Tissue 2-Ply 470 Sheets 48 Rolls**Generic**$81.96**5.0★**▲ 94%**](https://www.amazon.com/dp/B0FPMWD2LG) [**A Marathon Jumbo Roll Bath Tissue 2-Ply 900 ft Rolls 6 Rolls**Generic**$59.69**0.0★**▲ 70%**](https://www.amazon.com/dp/B0BSVLZ5SV) [**Pacific Blue Select by Georgia-Pacific PRO Jumbo Jr 2-Ply High-Capacity Toilet Paper White 1000 Feet Per Roll 8 Toilet Tissue Rolls Per Case 13728**Georgia-Pacific**$37.10**4.5★**▲ 58%**](https://www.amazon.com/dp/B006OVQVIY)
**~~View all trending →~~**
## **What reviews say buyers love and hate about marathon toilet paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**31%
*“Great Buy”*
**Quality-Overall**22%
*“Decent quality”*
**Soft Feel**9%
*“It is soft as advertised”*
**Durability**5%
*“It is very reliable”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Cleaning**2%
*“did not leave a mess”*
**Thickness**2%
*“Its thick ply”*
**Ease Of Use**2%
*“This is easy when delivered”*
**Strength**2%
*“It holds up well”*
**Efficiency**1%
*“Does the job”*
### **What buyers complain about **
**Hard Feel**19%
*“Not Soft at all”*
**Quality-Overall**18%
*“Quality Control issue”*
**Thickness**13%
*“Not as thick as name brand either”*
**Size-Overall**9%
*“the box is smaller”*
**Value For Money**6%
*“Too expensive”*
**Smell**3%
*“Smells like mold”*
**Advertised Vs Actual Product**3%
*“FALSE ADVERTISEMENT”*
**Soft Feel**2%
*“Not as soft”*
**Allergies**2%
*“really irritating to the skin”*
**Durability**2%
*“It falls apart while using”*
### **Top return reasons **
**Size-Overall**27%
**Advertised Vs Actual Product**13%
**Quality-Overall**11%
**Value For Money**8%
**Hard Feel**5%
**Thin**4%
**Thickness**4%
**Material Quality**3%
**Smell**3%
**Soft Feel**2%
## **Common marathon toilet paper questions**
- **Is marathon toilet paper profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the marathon toilet paper niche?**
- 7 brands and 189 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in marathon toilet paper?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Thickness. The return rate is 0.1%.
- **What does it cost to enter the marathon toilet paper niche?**
- Listings span $23.49–$81.96; the average listing price is $52.12 (sweet spot $15–$100). The average incumbent carries 12,141 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)