---
title: "Marathon Paper Towels — $10K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/marathon-paper-towels"
last_updated: "2026-08-12T13:28:36.530Z"
locale: en
meta:
description: "Amazon product research for marathon paper towels: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for marathon paper towels: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Marathon Paper Towels — $10K/mo Amazon US Product Research"
---
# **Marathon Paper Towels**
**Worth a look**
Shows low returns (0.2%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Market size 28Growth 39Conversion 78Competition 24Returns 99Price range 95Avg price 93Brand share 42Review moat 25Quality gap 60
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$30.46–$96.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+10.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$123K**
$123K/yr · 32K searches
**Review moat**
**Bad****4,042.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is marathon paper towels profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, marathon paper towels is a $123K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marathon paper towels market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$148K–$198K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **105 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**170**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**13%**
- MegaDeal28% - Amazon Basics15% - Generic14% - Tork13% - BE Good Company11% - Sam's Club7% - Open — no brand owns it (3 brands, 13%)
## **marathon paper towels demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.
900700Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/marathon-paper-towels/trend)
## **Top marathon paper towels products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$25K30%$37K40%$49K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marathon Dispenser Roll Paper Towels (700ft. 6 Rolls)**MegaDeal**$50.14**3.7★304 rev](https://www.amazon.com/dp/B00S7N6U1A) [2**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**4.3★2,861 rev](https://www.amazon.com/dp/B07KX1XNJR) [3**BE Good Company Marathon 2-ply House Hold Dispenser Paper Towel Rolls:12 Count**BE Good Company**$65.18**4.1★65 rev](https://www.amazon.com/dp/B07PPLFKQT) [4**Marathon Multifold Paper Towels 4000 CT 1-Ply White**Generic**$56.52**5.0★7 rev](https://www.amazon.com/dp/B0DW269J6D) [5**LAURALS Marathon Multifold Paper Towels - 4 000 Count (2 Pack)**Sam's Club**$77.00**4.6★8 rev](https://www.amazon.com/dp/B07C5T2PXB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marathon Multifold Paper Towels 4000 Count ~ 1-Ply ~ White.**Generic**$50.84**1 rev5mo ago](https://www.amazon.com/dp/B0GM9ZCJ9T) [**Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)**Scott Professional**$31.09**9,145 rev1y ago](https://www.amazon.com/dp/B0F9LS9X17) [**Marathon Multifold Paper Towels 4000 CT 1-Ply White**Generic**$56.52**7 rev1y ago](https://www.amazon.com/dp/B0DW269J6D) [**Marathon Dispenser Roll Towels 12 Count Non-Perforated 2-Ply White Paper Towels**Generic**$96.71**2 rev1y ago](https://www.amazon.com/dp/B0DW1ZY23C) [**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**2,861 rev7y ago](https://www.amazon.com/dp/B07KX1XNJR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marathon Multifold Paper Towels 4000 Count ~ 1-Ply ~ White.**Generic**$50.84**5.0★**▲ 234%**](https://www.amazon.com/dp/B0GM9ZCJ9T) [**Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)**Scott Professional**$31.09**4.4★**▲ 123%**](https://www.amazon.com/dp/B0F9LS9X17) [**Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)**Amazon Basics**$30.46**4.3★**▲ 80%**](https://www.amazon.com/dp/B07KX1XNJR) [**LAURALS Marathon Multifold Paper Towels - 4 000 Count (2 Pack)**Sam's Club**$77.00**4.6★**▲ 63%**](https://www.amazon.com/dp/B07C5T2PXB) [**Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)**Scott Professional**$35.87**4.4★**▲ 21%**](https://www.amazon.com/dp/B0040ZOD04)
**~~View all trending →~~**
## **What reviews say buyers love and hate about marathon paper towels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“The quality is good, very absorbent”*
**Value For Money**15%
*“Great buy for your money”*
**Advertised Vs Actual Product**9%
*“AS ADVERTISED”*
**Absorbency**8%
*“Soft & Absorbent”*
**Durability**6%
*“these will last us for quite some time”*
**Ease Of Use**6%
*“easy to use”*
**Ease Of Cleaning**5%
*“Seems to work OK for just wiping up stuff”*
**Thickness**5%
*“Nice and thick for bathroom use”*
**Eco Friendliness**3%
*“I especially love they are from recycled material”*
**Size-Overall**3%
*“A good size”*
### **What buyers complain about **
**Thickness**30%
*“they need to be thicker”*
**Quality-Overall**22%
*“BAD QUALITY”*
**Absorbency**10%
*“Not very absorbent”*
**Durability**6%
*“Fall apart”*
**Value For Money**4%
*“I learned that cheap things end up being expensive”*
**Thin**3%
*“super thin”*
**Color**3%
*“They are not white”*
**Size-Overall**3%
*“too small”*
**Strength**2%
*“they were really flimsy”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
### **Top return reasons **
**Size-Overall**31%
**Color**18%
**Advertised Vs Actual Product**11%
**Quality-Overall**11%
**Thin**5%
**Value For Money**4%
**Absorbency**2%
**Thickness**2%
**Material Quality**2%
**Defective Material/Parts**2%
## **Common marathon paper towels questions**
- **Is marathon paper towels profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the marathon paper towels niche?**
- 9 brands and 170 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in marathon paper towels?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.2%.
- **When does demand for marathon paper towels peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the marathon paper towels niche?**
- Listings span $30.46–$96.71; the average listing price is $49.41 (sweet spot $15–$100). The average incumbent carries 4,043 reviews — the moat a new listing must climb.
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