---
title: "Manuka Honey Throat Spray — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/manuka-honey-throat-spray"
last_updated: "2026-08-12T13:35:09.996Z"
locale: en
meta:
description: "Amazon product research for manuka honey throat spray: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for manuka honey throat spray: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Manuka Honey Throat Spray — Amazon US Product Research"
---
# **Manuka Honey Throat Spray**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 77Competition 31Returns 100Price range 89Avg price 95Brand share 10Review moat 20Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.68–$83.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$87K**
$87K/yr · 42K searches
**Review moat**
**Bad****14,062.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is manuka honey throat spray profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, manuka honey throat spray is a $87K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **manuka honey throat spray market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$83K–$110K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **144 days**
## **Competition: brands, sellers & click share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**576**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**3%**
- Manuka Health63% - MANUKA HEALTH13% - Wedderspoon7% - Beekeeper's Naturals7% - NEW ZEALAND HONEY CO6% - Silver Honey1% - Open — no brand owns it (2 brands, 3%)
## **manuka honey throat spray demand & seasonality**
Weekly Amazon search volume, last 36 weeks — -18.4% search growth over the last 90 days.
1K600Spike '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/manuka-honey-throat-spray/trend)
## **Top manuka honey throat spray search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **manuka health**17K/yr-25.9%4.6% conv. - **manuka health manuka honey**12K/yr-16.7%6.0% conv. - **manuka honey throat spray**5K/yr-9.3%13.8% conv. - **manuka honey spray**4K/yr-21.5%10.9% conv. - **manuka health honey**4K/yr+5.3%4.5% conv. - **manuka honey umf 16+**231/yr+0.0%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/manuka-honey-throat-spray/search-terms)
## **Top manuka honey throat spray products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Manuka Health UMF 16+/MGO 573+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$39.53**4.6★32,020 rev](https://www.amazon.com/dp/B000ZM6BME) [2**Manuka Health UMF 13+/MGO 400+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$33.32**4.6★32,020 rev](https://www.amazon.com/dp/B001O0BL9E) [3**Manuka Health Manuka Honey Throat Spray with Propolis .67 fl oz Protects & Freshens MGO 400+ BIO30 New Zealand Propolis**MANUKA HEALTH**$13.97**4.4★526 rev](https://www.amazon.com/dp/B08J2NXJD7) [4**Manuka Health UMF 10+/MGO 263+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$28.18**4.6★32,020 rev](https://www.amazon.com/dp/B004P8FYOU) [5**Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)**Beekeeper's Naturals**$13.61**4.6★26,509 rev](https://www.amazon.com/dp/B019ND0DU6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Zealand Honey Co. Manuka Honey Throat Spray with Bee Propolis - MGO 514+ Immune Support - Natural Sore Throat & Dry Mouth Relief Peppermint Flavor Alcohol-Free - 1 fl oz (30ml)**NEW ZEALAND HONEY CO**$17.22**38 rev4mo ago](https://www.amazon.com/dp/B0GQ3VJMFN) [**Wedderspoon Propolis & Manuka Honey Throat Spray Lemon Ginger 1oz**Wedderspoon**$15.89**171 rev2y ago](https://www.amazon.com/dp/B0CRFCZKB2) [**Wedderspoon Propolis & Manuka Honey Throat Spray 1 fl oz**Wedderspoon**$16.09**125 rev2y ago](https://www.amazon.com/dp/B0CRFCZKB1) [**Absorbine Silver Honey Rapid Wound Repair Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Horse & Large Animal Wound Care**Absorbine**$24.05**1,466 rev4y ago](https://www.amazon.com/dp/B09V3H74M8) [**Absorbine Silver Honey Hot Spot & Wound Care Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Medicated for Dogs Cats Small Animals**Silver Honey**$24.12**1,238 rev4y ago](https://www.amazon.com/dp/B09V3HLH2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Zealand Honey Co. Manuka Honey Throat Spray with Bee Propolis - MGO 514+ Immune Support - Natural Sore Throat & Dry Mouth Relief Peppermint Flavor Alcohol-Free - 1 fl oz (30ml)**NEW ZEALAND HONEY CO**$17.22**4.1★**▲ 333%**](https://www.amazon.com/dp/B0GQ3VJMFN) [**Manuka Health UMF 10+/MGO 263+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$28.18**4.6★**▲ 108%**](https://www.amazon.com/dp/B004P8FYOU) [**Manuka Health Manuka Honey Cough Drops 58 Natural Lemon & Ginger Flavored Throat Lozenges Infused with Raw Manuka Honey and Vitamin C for Immune Support**Manuka Health**$15.96**4.6★**▲ 97%**](https://www.amazon.com/dp/B09S269KDV) [**Wedderspoon Propolis & Manuka Honey Throat Spray Lemon Ginger 1oz**Wedderspoon**$15.89**4.5★**▲ 46%**](https://www.amazon.com/dp/B0CRFCZKB2) [**Manuka Health UMF 16+/MGO 573+ Manuka Honey (500g/17.6oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$83.88**4.6★**▲ 36%**](https://www.amazon.com/dp/B075CRX3Z2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about manuka honey throat spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**20%
*“Delicious honey”*
**Quality-Overall**16%
*“Amazing Quality”*
**Sweetness**5%
*“Healthy sweetness”*
**Cough Relief**5%
*“Great cough drops”*
**Value For Money**4%
*“Good for the money”*
**Health Benefits-Overall**4%
*“Delicious and healthy”*
**Efficiency**4%
*“Really does work”*
**Immunity Booster**3%
*“It has really helped boost my immunity”*
**Ease Of Use**3%
*“Easy to carry”*
**Spray/Flow**3%
*“Sprays easily”*
### **What buyers complain about **
**Taste-Overall**14%
*“doesnt taste that great”*
**Value For Money**13%
*“Fairly expensive”*
**Size-Overall**8%
*“Extremely tiny container”*
**Allergies**7%
*“so is the itching”*
**Functionality-Overall**3%
*“Doesnt do anything”*
**Cough Relief**2%
*“I didn't feel a relief with the cough”*
**Flavor**2%
*“Weird flavor IMHO”*
**Ingredients-Overall**2%
*“I thought I had just got a bad batch instead of comparing ingredients”*
**Sweetness**1%
*“not as as sweet as regular honey”*
**Thickness**1%
*“The Honey is thick”*
### **Top return reasons **
**Size-Overall**23%
**Value For Money**13%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Leak-Proof**7%
**Taste-Overall**4%
**Spray/Flow**4%
**Moist/Dry**4%
**Stale/Rotten/Spoiled**3%
**Quality-Overall**3%
## **Common manuka honey throat spray questions**
- **Is manuka honey throat spray profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the manuka honey throat spray niche?**
- 8 brands and 576 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in manuka honey throat spray?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the manuka honey throat spray niche?**
- Listings span $9.68–$83.88; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 14,062 reviews — the moat a new listing must climb.
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