---
title: "Manuka Honey Cream — $20K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/manuka-honey-cream"
last_updated: "2026-08-12T14:18:16.940Z"
locale: en
meta:
description: "Amazon product research for manuka honey cream: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for manuka honey cream: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Manuka Honey Cream — $20K/mo Amazon US Product Research"
---
# **Manuka Honey Cream**
**Worth a look**
Shows low returns (0.5%), but soft demand (-19.9% this quarter) keeps it on the watch list.
Market size 46Growth 15Conversion 65Competition 43Returns 97Price range 81Avg price 85Brand share 45Review moat 25Quality gap 55
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.01–$37.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$245K**
$245K/yr · 223K searches
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,420.87**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-19.9%**
90-day search growth — must beat 0% to launch
## **Is manuka honey cream profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, manuka honey cream is a $245K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **manuka honey cream market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$283K–$377K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#778**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **129 days**
## **Competition: brands, sellers & click share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**590**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**19%**
- BALM OF GILEAD39% - FIRST HONEY17% - Advanced Clinicals10% - Creation Pharm7% - ECZEMA HONEY5% - Super Natural Goods4%
## **manuka honey cream demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/manuka-honey-cream/trend)
## **Top manuka honey cream search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **balm of gilead**37K/yr+1.5%4.4% conv. - **manuka honey cream**62K/yr-35.2%6.5% conv. - **manuka honey lotion**21K/yr-13.0%5.6% conv. - **balm of gilead healing balm**13K/yr+1.2%5.3% conv. - **manuka honey face cream**15K/yr-19.6%2.4% conv. - **honey cream**11K/yr-14.4%1.5% conv. - **manuka honey eczema**6K/yr-5.4%4.5% conv. - **medical grade honey for eczema**6K/yr-57.3%3.5% conv. - **manuka cream**5K/yr+2.0%5.1% conv. - **manuka honey cream for eczema**5K/yr-26.0%10.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/manuka-honey-cream/search-terms)
## **Top manuka honey cream products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$49K30%$74K40%$98K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BALM OF GILEAD Manuka Eczema Honey Cream - Moisturizer for Sensitive Skin Eczema Psoriasis & Dermatitis - Manuka Honey Ointment Grassfed Tallow**BALM OF GILEAD**$24.45**4.5★2,321 rev](https://www.amazon.com/dp/B087258KHP) [2**Advanced Clinicals Manuka Honey Body Cream For Women & Men | Body Butter Lotion For Extremely Dry Skin | Collagen Cream | Skincare Moisturizer Hydrating Balm Improves Look Of Aging Skin 16 Ounce**Advanced Clinicals**$15.31**4.4★4,717 rev](https://www.amazon.com/dp/B07BYD8JZT) [3**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.85**4.3★6,693 rev](https://www.amazon.com/dp/B0CMR2V983) [4**BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream**BALM OF GILEAD**$23.37**4.6★1,411 rev](https://www.amazon.com/dp/B0BNJRJP6M) [5**ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)**ECZEMA HONEY**$29.32**4.1★4,920 rev](https://www.amazon.com/dp/B09C6MQWPC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)**Clearbody Organics**$14.67**9,850 rev1y ago](https://www.amazon.com/dp/B0DQL5X6ZM) [![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)**FIRST HONEY Manuka Wound Ointment \[.75oz - 21g\] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$13.25**11,353 rev2y ago](https://www.amazon.com/dp/B0D98SBDHR) [**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.85**6,693 rev2y ago](https://www.amazon.com/dp/B0CMR2V983) [**BALM OF GILEAD Neuropathy Frankincense & Sweet Myrrh Therapeutic Rubbing Oil - Instant Diabetics & Autoimmune Dry Skin Relief & Repair 2 fl oz**BALM OF GILEAD**$19.52**1,411 rev3y ago](https://www.amazon.com/dp/B0BZRJM2BG) [**BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream**BALM OF GILEAD**$23.37**1,411 rev3y ago](https://www.amazon.com/dp/B0BNJRJP6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.85**4.3★**▲ 143%**](https://www.amazon.com/dp/B0CMR2V983) [**Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)**Clearbody Organics**$14.67**4.1★**▲ 116%**](https://www.amazon.com/dp/B0DQL5X6ZM) [**Super Natural Goods Manuka Honey Cream (2oz) Hydrating Lotion for All Skin Types Suitable for Kids and Adults | Moisturizing Body Cream with Real Manuka Honey Aloe Vera Juice and Cocoa Butter**Super Natural Goods**$18.30**4.4★**▲ 80%**](https://www.amazon.com/dp/B09RNJCK8R) [**Bulk Herbs: Balm of Gilead Buds (Organic) 1 oz**Raven Moonlight**$17.23**4.4★**▲ 79%**](https://www.amazon.com/dp/B016X2IJOM) [![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)**First Honey Wound Healing Ointment \[ 1oz - 28.4g \] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$15.62**4.5★**▲ 40%**](https://www.amazon.com/dp/B07FM7MR9J)
**~~View all trending →~~**
## **What reviews say buyers love and hate about manuka honey cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“My makeup is all quality”*
**Taste-Overall**10%
*“Delicious in tea”*
**Smell**7%
*“It smells delightful”*
**Moist/Dry**5%
*“Very moisturizing”*
**Value For Money**5%
*“Money well spent”*
**Efficiency**5%
*“Does the job”*
**Soft Feel**4%
*“Creamy and smooth”*
**Allergies**4%
*“It does not irritate my skin”*
**Sweetness**4%
*“Healthy sweetness”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Allergies**14%
*“Skin rash”*
**Smell**8%
*“Unpleasant smell”*
**Value For Money**6%
*“So expensive”*
**Adhesion/Stickiness**6%
*“it is very sticky”*
**Functionality-Overall**5%
*“Never worked for me”*
**Moist/Dry**4%
*“not very moisturizing”*
**Size-Overall**4%
*“very very small container”*
**Skin Health**3%
*“Skin became red and itchy and seemed to be spreading more”*
**Oily/Greasy**3%
*“slightly greasy”*
**Pain Relief-Overall**3%
*“No relief”*
### **Top return reasons **
**Smell**18%
**Functionality-Overall**14%
**Leak-Proof**12%
**Advertised Vs Actual Product**11%
**Oily/Greasy**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**3%
**Product Condition**3%
**Adhesion/Stickiness**3%
**Skin Health**3%
## **Common manuka honey cream questions**
- **Is manuka honey cream profitable to sell on Amazon United States?**
- The niche generates $245K/yr across 23 tracked products. 90-day search growth is -19.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the manuka honey cream niche?**
- 15 brands and 590 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in manuka honey cream?**
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.5%.
- **When does demand for manuka honey cream peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the manuka honey cream niche?**
- Listings span $10.01–$37.90; the average listing price is $18.86 (sweet spot $15–$100). The average incumbent carries 4,421 reviews — the moat a new listing must climb.
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