---
title: "Magnesium Threonate Apigenin Theanine — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/magnesium-threonate-apigenin-theanine"
last_updated: "2026-08-12T16:30:11.950Z"
locale: en
meta:
description: "Amazon product research for magnesium threonate apigenin theanine: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for magnesium threonate apigenin theanine: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Magnesium Threonate Apigenin Theanine — Amazon US Product Research"
---
# **Magnesium Threonate Apigenin Theanine**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 52Conversion 75Competition 17Returns 100Price range 85Avg price 95Brand share 42Review moat 25Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$22.76–$110.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+22.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,383.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$15K**
$15K/yr · 6K searches
## **Is magnesium threonate apigenin theanine profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, magnesium threonate apigenin theanine is a $15K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium threonate apigenin theanine market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$9K–$19K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**15%**
- TERRA ELMNT31% - Plus+Ultra22% - Why Not Natural11% - Double Wood Supplements9% - Momentous6% - Eleva Nutrition6% - Open — no brand owns it (5 brands, 15%)
## **magnesium threonate apigenin theanine demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +22.9% search growth over the last 90 days.
900700Spike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/health-household/magnesium-threonate-apigenin-theanine/trend)
## **Top magnesium threonate apigenin theanine search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **magnesium threonate apigenin theanine**2K/yr+75.7%8.5% conv. - **magnesium threonate sleep**3K/yr-12.4%6.6% conv. - **apigenin magnesium threonate**815/yr+48.4%7.1% conv. - **apigenin theanine magnesium**683/yr-15.7%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/magnesium-threonate-apigenin-theanine/search-terms)
## **Top magnesium threonate apigenin theanine products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$6K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills**TERRA ELMNT**$29.16**4.4★1,298 rev](https://www.amazon.com/dp/B0CB83LD77) [2**Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules**Plus+Ultra**$22.76**4.4★1,570 rev](https://www.amazon.com/dp/B0DY8698NC) [3**Magnesium L-Threonate Complex with Apigenin and L-theanine 90 Capsules Patented Magtein Supplement**Why Not Natural**$29.48**4.6★377 rev](https://www.amazon.com/dp/B0CP1D265T) [4**Magnesium L Threonate Magtein - NSF Certified - Sleep and Cognitive Support High Absorption Most Bioavailable Form of Magnesium 2 000 mg 120 Capsules**Double Wood Supplements**$28.98**4.6★19,329 rev](https://www.amazon.com/dp/B01M4GM9R1) [5**Magnesium Theanine L-Threonate Apigenin Supplement for Sleep Aid-3- in-1 Complex Supplement Support Relaxation- Melatonin-Free Magnesium- Zero Fillers- Gluten Free & Non-GMO-120 Count Veggie Capsules**Eleva Nutrition**$39.43**4.2★243 rev](https://www.amazon.com/dp/B0BNL6WC52)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules**Plus+Ultra**$22.76**1,570 rev1y ago](https://www.amazon.com/dp/B0DY8698NC) [**Magnesium L-Threonate Complex with Apigenin and L-theanine 90 Capsules Patented Magtein Supplement**Why Not Natural**$29.48**377 rev2y ago](https://www.amazon.com/dp/B0CP1D265T) [**Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills**TERRA ELMNT**$29.16**1,298 rev2y ago](https://www.amazon.com/dp/B0CB83LD77) [**Momentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings**Momentous**$110.92**101 rev3y ago](https://www.amazon.com/dp/B0C3DNP4NC) [**High Absorption Magnesium Sleep Supplement - Rest Support Magtein Magnesium L-Threonate and Apigenin Theanine for Sleep and Rest for Women & Men - Mg L-Threonate Melatonin Free Sleeping Aid - 90 Ct**Natures Craft**$35.38**579 rev3y ago](https://www.amazon.com/dp/B0BG63SC5G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Momentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings**Momentous**$110.92**4.1★**▲ 76%**](https://www.amazon.com/dp/B0C3DNP4NC) [**Magnesium L-Threonate Complex with Apigenin and L-theanine 90 Capsules Patented Magtein Supplement**Why Not Natural**$29.48**4.6★**▲ 50%**](https://www.amazon.com/dp/B0CP1D265T) [**Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills**TERRA ELMNT**$29.16**4.4★**▲ 44%**](https://www.amazon.com/dp/B0CB83LD77) [**Magnesium Complex 1000mg L Theanine 200mg Apigenin 50mg Supplement with Mag Glycinate Citrate Malate Taurate + Chamomile 5-HTP Passion Flower Lemon Balm B6 Ashwagandha and L Tryptophan - Made in USA**Stamiron**$24.20**4.4★**▲ 28%**](https://www.amazon.com/dp/B09ZZLS6K2) [**Sports Research Magnesium L-Threonate Capsules 2000mg - High-Absorption Magtein for Enhanced Brain Health Memory Focus & Restful Sleep Support - Vegan Non-GMO Gluten Free - 90 Count**Sports Research**$28.33**4.7★**▲ 11%**](https://www.amazon.com/dp/B0B336FCWC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about magnesium threonate apigenin theanine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**30%
*“Sleep like a baby”*
**Quality-Overall**14%
*“The quality seems solid”*
**Magnesium**11%
*“The best magnesium Ive ever bought”*
**Vitamin**4%
*“Great vitamin”*
**Value For Money**4%
*“Good Value”*
**Efficiency**4%
*“Works well”*
**Focus Enhancement**3%
*“Great for focus”*
**Advertised Vs Actual Product**3%
*“Accurate description”*
**Soothing Effect**3%
*“It helps me relax”*
**Stress/Anxiety**3%
*“helps reduce stress”*
### **What buyers complain about **
**Sleep Quality**24%
*“Did not work at all for sleep”*
**Functionality-Overall**9%
*“Not effective”*
**Dosage**6%
*“Unclear dosage instructions”*
**Side Effects**6%
*“gave me headaches”*
**Value For Money**5%
*“Too expensive”*
**Magnesium**4%
*“Magnesium not for all”*
**Quality-Overall**4%
*“Poor Quality Control”*
**Acid Regulator/Stomach Ache Relief**3%
*“Upset my stomach”*
**Certifications**2%
*“Not NSF Certified”*
**Advertised Vs Actual Product**2%
*“Maybe I read the description wrong”*
### **Top return reasons **
**Functionality-Overall**28%
**Magnesium**12%
**Value For Money**8%
**Dosage**8%
**Sleep Quality**8%
**Product Condition**4%
**Heart Health**4%
**Vitamin**4%
**Vegan/Organic**4%
**Advertised Vs Actual Product**4%
## **Common magnesium threonate apigenin theanine questions**
- **Is magnesium threonate apigenin theanine profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 12 tracked products. 90-day search growth is +22.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the magnesium threonate apigenin theanine niche?**
- 11 brands and 39 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in magnesium threonate apigenin theanine?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- **When does demand for magnesium threonate apigenin theanine peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the magnesium threonate apigenin theanine niche?**
- Listings span $22.76–$110.92; the average listing price is $37.84 (sweet spot $15–$100). The average incumbent carries 4,383 reviews — the moat a new listing must climb.
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