---
title: "Magnesium Bisglycinate — $187K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/magnesium-bisglycinate"
last_updated: "2026-08-12T16:27:37.350Z"
locale: en
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description: "Amazon product research for magnesium bisglycinate: $187K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for magnesium bisglycinate: $187K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Magnesium Bisglycinate — $187K/mo Amazon US Product Research"
---
# **Magnesium Bisglycinate**
**Launch it**
A $2.2M/yr market growing +25.0% this quarter with returns at 0.0% — clears our launch bar.
Market size 95Growth 53Conversion 73Competition 42Returns 100Price range 85Avg price 95Brand share 54Review moat 23Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 1.3M searches
**Avg price**
**Incredible****$25.22**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.05–$50.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+25.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,591.5**
avg incumbent reviews — the moat a new listing must climb
## **Is magnesium bisglycinate profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, magnesium bisglycinate is a $2.2M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul. Verdict: Launch it — 65/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **magnesium bisglycinate market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#366**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **150 days**
## **Competition: brands, sellers & click share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**23%**
- BioSchwartz32% - THORNE14% - Horbäach14% - Pure Encapsulations7% - Olenphogy5% - KOVGOCY4%
## **magnesium bisglycinate demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +25.0% search growth over the last 90 days.
45K35KSpike '24Spike '25Holiday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/health-household/magnesium-bisglycinate/trend)
## **Top magnesium bisglycinate search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **magnesium bisglycinate**758K/yr+41.7%5.8% conv. - **bisglicinato de magnesio**211K/yr-11.4%2.1% conv. - **magnesio bisglicinato**58K/yr+12.3%2.4% conv. - **magnesium bisglycinate 400mg**33K/yr+65.0%4.3% conv. - **magnesium bisglycinate capsules**63K/yr-30.0%3.3% conv. - **magnesium bisglycinate 500mg**15K/yr+115.9%5.9% conv. - **magnesium bisglycinate supplements**8K/yr>1,000%5.3% conv. - **thorne magnesium bisglycinate powder**20K/yr+13.4%11.4% conv. - **bisglicinato de magnesio 400mg**20K/yr-5.7%1.5% conv. - **magnesium bisglycinate chelate**18K/yr+13.5%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/magnesium-bisglycinate/search-terms)
## **Top magnesium bisglycinate products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$224K20%$449K30%$673K40%$897K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magnesium Bisglycinate Chelated Supplement -180 Capsules**BioSchwartz**$17.81**4.6★15,881 rev](https://www.amazon.com/dp/B076S3CSCB) [2**Horbach Magnesium Bisglycinate | 120 Capsules | 750mg**Horbäach**$10.43**4.7★1,288 rev](https://www.amazon.com/dp/B0C6MYLGXM) [3**THORNE - Magnesium Bisglycinate - Powdered Magnesium Formula - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - NSF Certified for Sport - Gluten Dairy & Soy-Free - 60 Servings**THORNE**$50.86**4.4★2,572 rev](https://www.amazon.com/dp/B0797HBLL3) [4**THORNE - Magnesium Glycinate - Supports Restful Sleep Muscle Relaxation Heart Health & Metabolism* - Chelated Magnesium Capsules - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Servings**THORNE**$25.39**4.7★2,847 rev](https://www.amazon.com/dp/B0F5XYHRPV) [5**Magnesium Bisglycinate Complex Chelated Magnesium for Maximum Absorption 400mg Elemental Magnesium Supplement with Vitamin B6 & Zinc for Women & Men Sleep Stress Muscle Support 90 Veg Capsules**Olenphogy**$24.26**4.0★40 rev](https://www.amazon.com/dp/B0G933Z1JW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INWARDLY Magnesium Bisglycinate 500mg - TRAACS High Absorption Chelated Pure Magnesium Glycinate Supplement - Sleep & Calm Support - Non-Buffered 1-Capsule Serving 60 Vegan Capsules**inwardly**$19.06**91 rev3mo ago](https://www.amazon.com/dp/B0GQ2HVV5Y) [**Magnesium Bisglycinate Gummies 400mg High Absorption Magnesium Supplement Raspberry Flavor Supports Muscle & Nerve Function Relaxation & Daily Wellness Vegan 90 Gummies**SUUDUUL**$27.34**58 rev4mo ago](https://www.amazon.com/dp/B0GRGPJNLR) [**Spnutrition Magnesium Bisglycinate Gummies Chelated Magnesium Supplement Promotes Muscle & Nerve Function Relaxation & Everyday Wellness 60 Raspberry Gummies (1)**WXDOAU**$33.63**121 rev7mo ago](https://www.amazon.com/dp/B0GCS9TRD2) [**Magnesium Bisglycinate Complex Chelated Magnesium for Maximum Absorption 400mg Elemental Magnesium Supplement with Vitamin B6 & Zinc for Women & Men Sleep Stress Muscle Support 90 Veg Capsules**Olenphogy**$24.26**40 rev7mo ago](https://www.amazon.com/dp/B0G933Z1JW) [**Spnutrition Magnesium Bisglycinate Gummies with 400mg Magnesium Bisglycinate Chelate Sea Salt Raspberry Fruit Powder Improve Sleep & nervous Relax Muscles Strengthen Bones Vegan 60 Gummies (1)**KOVGOCY**$33.67**306 rev8mo ago](https://www.amazon.com/dp/B0G2XJLB8R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magnesium Bisglycinate Complex Chelated Magnesium for Maximum Absorption 400mg Elemental Magnesium Supplement with Vitamin B6 & Zinc for Women & Men Sleep Stress Muscle Support 90 Veg Capsules**Olenphogy**$24.26**4.0★**▲ 168%**](https://www.amazon.com/dp/B0G933Z1JW) [**INWARDLY Magnesium Bisglycinate 500mg - TRAACS High Absorption Chelated Pure Magnesium Glycinate Supplement - Sleep & Calm Support - Non-Buffered 1-Capsule Serving 60 Vegan Capsules**inwardly**$19.06**4.6★**▲ 167%**](https://www.amazon.com/dp/B0GQ2HVV5Y) [**Magnesium Bisglycinate Gummies 400mg High Absorption Magnesium Supplement Raspberry Flavor Supports Muscle & Nerve Function Relaxation & Daily Wellness Vegan 90 Gummies**SUUDUUL**$27.34**4.5★**▲ 166%**](https://www.amazon.com/dp/B0GRGPJNLR) [**Spnutrition Magnesium Bisglycinate Gummies Chelated Magnesium Supplement Promotes Muscle & Nerve Function Relaxation & Everyday Wellness 60 Raspberry Gummies (1)**WXDOAU**$33.63**4.4★**▲ 146%**](https://www.amazon.com/dp/B0GCS9TRD2) [**Spnutrition Magnesium Bisglycinate Gummies with 400mg Magnesium Bisglycinate Chelate Sea Salt Raspberry Fruit Powder Improve Sleep & nervous Relax Muscles Strengthen Bones Vegan 60 Gummies (1)**KOVGOCY**$33.67**4.3★**▲ 89%**](https://www.amazon.com/dp/B0G2XJLB8R)
**~~View all trending →~~**
## **What reviews say buyers love and hate about magnesium bisglycinate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**23%
*“Great for sleeping”*
**Quality-Overall**17%
*“the bottle feels good quality overall”*
**Magnesium**13%
*“The Best Magnesium supplement”*
**Value For Money**5%
*“They are affordable”*
**Advertised Vs Actual Product**4%
*“arrived as described”*
**Vitamin**3%
*“Best Vitamins”*
**Muscle Pain Relief**3%
*“relax my muscles”*
**Efficiency**3%
*“Works perfectly”*
**Ease Of Chewing/Swallowing**2%
*“Easy to chew”*
**Stress/Anxiety**2%
*“less stress”*
### **What buyers complain about **
**Sleep Quality**14%
*“Does Not Work For Sleep”*
**Magnesium**12%
*“Low dose of actual magnesium”*
**Dosage**7%
*“Misleading dosage”*
**Taste-Overall**4%
*“Weird Taste”*
**Side Effects**4%
*“Awful side effects”*
**Functionality-Overall**4%
*“noticed no results”*
**Value For Money**3%
*“Way overpriced”*
**Size-Overall**3%
*“Too Big”*
**Advertised Vs Actual Product**3%
*“FALSE ADVERTISING”*
**Acid Regulator/Stomach Ache Relief**3%
*“Stomach pain”*
### **Top return reasons **
**Magnesium**16%
**Functionality-Overall**13%
**Dosage**11%
**Value For Money**9%
**Acid Regulator/Stomach Ache Relief**9%
**Sleep Quality**7%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Taste-Overall**3%
**Smell**3%
## **Common magnesium bisglycinate questions**
- **Is magnesium bisglycinate profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 20 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +25.0%. Flapen's verdict: Launch it (65/100).
- **How competitive is the magnesium bisglycinate niche?**
- 15 brands and 35 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in magnesium bisglycinate?**
- Top complaints mined from reviews: Sleep Quality, Magnesium, Dosage. The return rate is 0.0%.
- **When does demand for magnesium bisglycinate peak?**
- Demand peaks in Jul; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the magnesium bisglycinate niche?**
- Listings span $10.05–$50.86; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 8,592 reviews — the moat a new listing must climb.
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