---
title: "Maca Powder — $76K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/maca-powder"
last_updated: "2026-08-12T15:04:23.873Z"
locale: en
meta:
description: "Amazon product research for maca powder: $76K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for maca powder: $76K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Maca Powder — $76K/mo Amazon US Product Research (2026)"
---
# **Maca Powder**
**Worth a look**
Shows low returns (0.0%), but soft demand (-27.3% this quarter) keeps it on the watch list.
Market size 76Growth 11Conversion 83Competition 35Returns 100Price range 55Avg price 78Brand share 66Review moat 26Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.19**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$909K**
$909K/yr · 627K searches
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.29–$25.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,896.39**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
## **Is maca powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, maca powder is a $909K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maca powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$971K–$1.3M**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#1,461**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **149 days**
## **Competition: brands, sellers & click share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**588**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**28%**
- Navitas Organics28% - Zen Spirit12% - Viva Naturals10% - Micro Ingredients8% - BetterBody Foods7% - Anthony's7%
## **maca powder demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -27.3% search growth over the last 90 days.
18K13KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/maca-powder/trend)
## **Top maca powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **maca powder**302K/yr-29.2%9.9% conv. - **maca root powder**165K/yr-29.0%6.6% conv. - **maca powder organic**50K/yr-11.7%8.8% conv. - **organic maca powder**20K/yr-12.2%10.6% conv. - **maca root powder organic**16K/yr-17.5%8.1% conv. - **organic maca root powder**10K/yr-16.7%6.5% conv. - **maca en polvo**10K/yr-37.1%3.5% conv. - **maca root powder for women**5K/yr+3.0%4.6% conv. - **maca powder for women**7K/yr-24.5%5.6% conv. - **maca powder for men**10K/yr-41.2%7.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/maca-powder/search-terms)
## **Top maca powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$91K20%$182K30%$273K40%$363K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Navitas Organics Maca Powder 100% Gelatinized Peruvian Maca for Adaptogen Smoothies Lattes Baking & More Energize & Balance - USDA Organic Non GMO Vegan Gluten Free (4oz. Bag 23 Servings)**Navitas Organics**$6.55**4.5★13,156 rev](https://www.amazon.com/dp/B00IDQEITM) [2**Zen Spirit Maca Root Powder Organic - Peruvian Root Premium Grade Superfood (Raw) - USDA & Vegan Certified - 1 Bag (8oz) - Perfect for Breakfast Smoothies Baking & Ice Cream.**Zen Spirit**$15.70**4.5★11,725 rev](https://www.amazon.com/dp/B076YBFS5S) [3**Micro Ingredients Organic Maca Root Powder 2 Pound Gelatinized for Better Absorption Rich in Antioxidants No GMOs Vegan Friendly and Peru Origin**Micro Ingredients**$25.69**4.6★1,713 rev](https://www.amazon.com/dp/B01JNM6NTW) [4**Viva Naturals Organic Maca Powder Gelatinized 16 oz (1 lb) Vegan USDA Organic Gluten-Free Non-GMO Peruvian Superfood in Resealable Bag**Viva Naturals**$12.13**4.4★7,237 rev](https://www.amazon.com/dp/B00HES7572) [5**BetterBody Foods Organic Maca Powder Non-GMO & Gluten-Free 12 Ounce**BetterBody Foods**$10.29**4.6★2,368 rev](https://www.amazon.com/dp/B07FQ4Q2YC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Maca Root Powder Yellow 8 Grams of Adaptogenic Superfood per Serving Supports Energy Stamina Mood & Balance Peruvian Maca Powder for Vitality & Wellness Non-GMO Vegan 30 Servings Unflavored**Sunwarrior**$19.42**159 rev1y ago](https://www.amazon.com/dp/B0F94DRNXV) [**Its Just! - Yellow Maca Root Powder Product of Peru Raw Natural Superfood Gelatinized for Easy Disgestion Supports Immune Energy Health 10oz**It's Just!**$9.42**105 rev1y ago](https://www.amazon.com/dp/B0DFNTG5WW) [**MNO Organic Maca Root Powder Black Red & Yellow Peruvian Maca Blend**Mother Nature Organics Superfoods for Organic Living**$18.28**1,960 rev2y ago](https://www.amazon.com/dp/B0D6WPKL8H) [**Viva Naturals Organic Maca Powder Gelatinized 8 oz Vegan USDA Organic Gluten-Free Non-GMO Peruvian Superfood in Resealable Bag**Viva Naturals**$6.29**7,237 rev2y ago](https://www.amazon.com/dp/B0CVW6FM4Z) [**Organic Peruvian Maca Root Powder 3lbs Easily Digested Gelatinized Form Herbal Superfoods Supplement for Men & Women Supports Immune & Energy Health Non-GMO**DEAL SUPPLEMENT**$23.36**512 rev2y ago](https://www.amazon.com/dp/B0CF3MT9NR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MNO Organic Maca Root Powder Black Red & Yellow Peruvian Maca Blend**Mother Nature Organics Superfoods for Organic Living**$18.28**4.5★**▲ 150%**](https://www.amazon.com/dp/B0D6WPKL8H) [**365 by Whole Foods Market Organic Maca Powder 8 Ounce**365 by Whole Foods Market**$11.47**4.8★**▲ 78%**](https://www.amazon.com/dp/B0B8FGWXCM) [**40x Strength Organic Black Maca Root with 15:1 Ashwagandha for Men**TERRA ELMNT**$23.86**4.4★**▲ 58%**](https://www.amazon.com/dp/B0BL962XSP) [**Its Just! - Yellow Maca Root Powder Product of Peru Raw Natural Superfood Gelatinized for Easy Disgestion Supports Immune Energy Health 10oz**It's Just!**$9.42**4.5★**▲ 24%**](https://www.amazon.com/dp/B0DFNTG5WW) [**MNO Organic Raw Black Maca Root Powder Peruvian Energy & Endurance 16oz**Mother Nature Organics Superfoods for Organic Living**$25.38**4.5★**▲ 14%**](https://www.amazon.com/dp/B01HIJXR0K)
**~~View all trending →~~**
## **What reviews say buyers love and hate about maca powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Very good produc”*
**Taste-Overall**11%
*“It has a natural earthy taste that lets you know youre getting a real”*
**Nutritional Content**5%
*“Delicious health”*
**Energy Level**5%
*“it does give you a boost of energy”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**3%
*“Works ok”*
**Vitamin**3%
*“Great supplement”*
**Sexual Wellness**2%
*“Great for libido”*
**Strength**2%
*“It gives me the strength I need”*
**Value For Money**2%
*“Great for the price point”*
### **What buyers complain about **
**Taste-Overall**14%
*“Tastes like dirt”*
**Solubility**6%
*“it does not fully dissolve easily”*
**Flavor**6%
*“I did not like flavor”*
**Functionality-Overall**5%
*“Didn't work for me”*
**Acid Regulator/Stomach Ache Relief**4%
*“Messed with my stomach after taking it for a while”*
**Vegan/Organic**4%
*“Not Organic”*
**Dosage**3%
*“does not explain what amount the scoop holds”*
**Energy Level**3%
*“I dont notice much of a difference in my energy levels”*
**Contamination**3%
*“now it is contaminated again with lead”*
**Sour**3%
*“It's a bit sour when I put in my coffee”*
### **Top return reasons **
**Bitter**20%
**Regulates Digestion**20%
**Leak-Proof**20%
**Certifications**20%
**Functionality-Overall**10%
**Advertised Vs Actual Product**10%
## **Common maca powder questions**
- **Is maca powder profitable to sell on Amazon United States?**
- The niche generates $909K/yr across 18 tracked products. 90-day search growth is -27.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the maca powder niche?**
- 16 brands and 588 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in maca powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **When does demand for maca powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the maca powder niche?**
- Listings span $6.29–$25.69; the average listing price is $16.19 (sweet spot $15–$100). The average incumbent carries 3,896 reviews — the moat a new listing must climb.
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