---
title: "Lycopene — $97K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/lycopene"
last_updated: "2026-08-12T15:04:14.447Z"
locale: en
meta:
description: "Amazon product research for lycopene: $97K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lycopene: $97K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lycopene — $97K/mo Amazon US Product Research (2026)"
---
# **Lycopene**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 20Conversion 96Competition 57Returns 100Price range 88Avg price 95Brand share 69Review moat 70Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$24.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.66–$80.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 346K searches
**Review moat**
**Good****680.38**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
## **Is lycopene profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lycopene is a $1.2M/yr Amazon United States market (346K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lycopene market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#541**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**51%**
Top 20: 88%
**Open market**
**30%**
- Puritan's Pride22% - Nutricost14% - VitaUp10% - Immortal Herbs9% - NOW Foods9% - Carlyle6%
## **lycopene demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
10K6KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/lycopene/trend)
## **Top lycopene search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lycopene**191K/yr-10.4%12.2% conv. - **lycopene supplements for men**83K/yr-10.8%13.2% conv. - **lycopene supplement**28K/yr+11.8%9.9% conv. - **lycopene 20mg**12K/yr-17.5%18.0% conv. - **lycopene 50mg**7K/yr-16.0%12.7% conv. - **licopeno**6K/yr-9.5%4.7% conv. - **lycopene supplements**4K/yr+10.3%6.0% conv. - **lycopene 40mg**6K/yr-65.8%20.8% conv. - **lycopene nutritional supplements**3K/yr-20.5%4.9% conv. - **lycopin**2K/yr+220.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/lycopene/search-terms)
## **Top lycopene products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$35K6%$70K9%$105K12%$140K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Puritans Pride Premium Lycopene 40mg Dietary Supplement for Prostate Antioxidant Heart Health and Overall Health Support 2 Month Supply 60 Rapid Release Softgels**Puritan's Pride**$11.04**4.5★1,880 rev](https://www.amazon.com/dp/B004R6942S) [2**VitaUp Lycopene Supplements for Men USA Made Prostate Supplements for Men with Natural Tomato Extract Non-GMO Lycopene Supplement for Normal Prostate Skin & Antioxidant Support 120 Count**VitaUp**$24.39**4.6★558 rev](https://www.amazon.com/dp/B0CXF8Q2BQ) [3**Nutricost Lycopene (20mg) 120 Softgels - Gluten Free Non-GMO**Nutricost**$19.70**4.5★415 rev](https://www.amazon.com/dp/B09K2RGF14) [4**Puritans Pride Premium Lycopene 20mg Dietary Supplement for Prostate Antioxidant Heart Health and Overall Health Support 1 Month Supply 60 Rapid Release Softgels**Puritan's Pride**$8.66**4.6★1,972 rev](https://www.amazon.com/dp/B00WZJQCL0) [5**Immortal Herbs Lycopene Supplement for Men 60mg 150 Capsules Natural Tomato Extract Powder 4 Month Supply 100% Veg Lycopene Complex Non-GMO and Gluten Free Carotenoid Supplement**Immortal Herbs**$21.80**4.5★367 rev](https://www.amazon.com/dp/B0DPL8R54M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Your Nutritionist 5-in-1 Lycopene Supplement 500mg Prostate Support for Men**Your Nutritionist**$23.28**37 rev7mo ago](https://www.amazon.com/dp/B0G7D8CC6P) [**Immortal Herbs Lycopene Supplement for Men 60mg 150 Capsules Natural Tomato Extract Powder 4 Month Supply 100% Veg Lycopene Complex Non-GMO and Gluten Free Carotenoid Supplement**Immortal Herbs**$21.80**367 rev1y ago](https://www.amazon.com/dp/B0DPL8R54M) [**GANOHERB Lycopene Supplement for Men 100mg Lycopene Capsule with 200mg Reishi Mushroom for Overall Health 2 Month Supply Vegan 60 Rapid Release Capsules**GANOHERB**$20.89**89 rev1y ago](https://www.amazon.com/dp/B0DDT749WV) [**VitaUp Lycopene Supplements for Men USA Made Prostate Supplements for Men with Natural Tomato Extract Non-GMO Lycopene Supplement for Normal Prostate Skin & Antioxidant Support 120 Count**VitaUp**$24.39**558 rev2y ago](https://www.amazon.com/dp/B0CXF8Q2BQ) [**BulkSupplements.com Lycopene Softgels - Lycopene Supplement Antioxidants Supplement - Gluten Free 1 Softgel per Serving (20mg) 120 Softgels (Pack of 1)**BulkSupplements**$21.87**85 rev2y ago](https://www.amazon.com/dp/B0CTD45372)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Your Nutritionist 5-in-1 Lycopene Supplement 500mg Prostate Support for Men**Your Nutritionist**$23.28**4.4★**▲ 248%**](https://www.amazon.com/dp/B0G7D8CC6P) [**Pure Encapsulations Lycopene 20 mg | Dietary Supplement for Cellular and Macular Support* | 60 Softgel Capsules**Pure Encapsulations**$80.23**4.3★**▲ 45%**](https://www.amazon.com/dp/B000MVF50C) [**NOW Supplements Lycopene 10 mg with Natural Extract from Tomatoes Free Radical Scavenger* 60 Softgels**NOW Foods**$14.16**4.6★**▲ 41%**](https://www.amazon.com/dp/B0013OXEXW) [**NOW Foods Supplements Prostate Health Clinical Strength Saw Palmetto Beta-Sitosterol & Lycopene 180 Softgels**NOW Foods**$39.39**4.4★**▲ 36%**](https://www.amazon.com/dp/B003P7YWDG) [**GANOHERB Lycopene Supplement for Men 100mg Lycopene Capsule with 200mg Reishi Mushroom for Overall Health 2 Month Supply Vegan 60 Rapid Release Capsules**GANOHERB**$20.89**4.7★**▲ 29%**](https://www.amazon.com/dp/B0DDT749WV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lycopene**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Great quality and easy to take”*
**Value For Money**9%
*“Affordable price”*
**Vitamin**8%
*“Good vitamin”*
**Ingredients-Overall**6%
*“Overall, Im impressed with the ingredients”*
**Ease Of Chewing/Swallowing**5%
*“can be swallowed just fine”*
**Advertised Vs Actual Product**5%
*“Works as needed”*
**Efficiency**5%
*“Well Thought Out and Effective”*
**Dosage**4%
*“Adequate dose and a quality product”*
**Hormonal Balance**4%
*“his prostate gland was happy”*
**Regulates Digestion**3%
*“It has improved my ability to empty my bladder”*
### **What buyers complain about **
**Dosage**16%
*“Nowhere near the daily recommended dosage in various studies”*
**Ingredients-Overall**11%
*“The contents were white powder”*
**Functionality-Overall**8%
*“Did not work for me”*
**Size-Overall**6%
*“The capsules themselves are very small in size”*
**Value For Money**4%
*“Amazon also informs me it is priced higher than similar products”*
**Quality-Overall**4%
*“More of a quality control issue”*
**Smell**3%
*“bad smell”*
**Advertised Vs Actual Product**3%
*“Disinformation”*
**Nutritional Content**3%
*“This is an unacceptable response for a product that is supposed to be used for healthy nutrition”*
**Color**3%
*“Also, as lycopene is usually derived from tomato products inside the pill is ordinarily a very red color while this one is a very very slight pink”*
### **Top return reasons **
**Functionality-Overall**50%
**Certifications**50%
## **Common lycopene questions**
- **Is lycopene profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the lycopene niche?**
- 24 brands and 56 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in lycopene?**
- Top complaints mined from reviews: Dosage, Ingredients-Overall, Functionality-Overall. The return rate is 0.0%.
- **When does demand for lycopene peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lycopene niche?**
- Listings span $8.66–$80.23; the average listing price is $24.49 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.
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