---
title: "Luvra Niacinamide Toothpaste — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/luvra-niacinamide-toothpaste"
last_updated: "2026-08-13T16:49:11.031Z"
locale: en
meta:
description: "Amazon product research for luvra niacinamide toothpaste: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for luvra niacinamide toothpaste: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Luvra Niacinamide Toothpaste — Amazon US Product Research"
---
# **Luvra Niacinamide Toothpaste**
**Worth a look**
Shows low returns (0.4%), but soft demand (-48.1% this quarter) keeps it on the watch list.
Market size 10Growth 1Conversion 68Competition 52Returns 98Price range 68Avg price 77Brand share 68Review moat 24Quality gap 96
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$7.71–$30.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,926.16**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$39K**
$39K/yr · 40K searches
**Growth**
**Bad****-48.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
## **Is luvra niacinamide toothpaste profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, luvra niacinamide toothpaste is a $39K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **luvra niacinamide toothpaste market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$48K–$64K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#895**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **13 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **
**Sellers**
**30**
**Top-5 brand share**
**64%**
Top 20: 97%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**30%**
- LUVRA Toothpaste22% - Boka15% - BodyAccel9% - OIFVOPU9% - TLNDG9% - LIVREO6%
## **luvra niacinamide toothpaste demand & seasonality**
Weekly Amazon search volume, last 20 weeks — -48.1% search growth over the last 90 days.
2K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/luvra-niacinamide-toothpaste/trend)
## **Top luvra niacinamide toothpaste search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **luvra niacinamide toothpaste**17K/yr-42.6%3.4% conv. - **luvra**4K/yr+2.1%2.9% conv. - **luvra toothpaste**4K/yr+8.0%3.5% conv. - **luvra niacinamide whitening toothpaste**2K/yr+483.0%3.4% conv. - **pearla niacinamide paste**4K/yr-70.7%1.8% conv. - **dentix toothpaste**9K/yr-94.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/luvra-niacinamide-toothpaste/search-terms)
## **Top luvra niacinamide toothpaste products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Luvra Niacinamide Whitening Toothpaste for Adults - Teeth Whitening & Deep Stain Removal Fights Coffee Tea Smoking Stains Enamel Safe & Fresh Breath (100g)**LUVRA Toothpaste**$24.32**2.7★3 rev](https://www.amazon.com/dp/B0GQ3P9TCZ) [2**Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk**Boka**$11.25**4.5★59,113 rev](https://www.amazon.com/dp/B0BSRFKKZJ) [3**Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)- 1 PCS**OIFVOPU**$8.10**3.9★104 rev](https://www.amazon.com/dp/B0GZGW494H) [4**BodyAccel Niacinamide Whitening Toothpaste Niacinamide Intensive Whitening Toothpaste with Natural Gentle Care Deep Stain Removal Clean Peach Flavor Improves Gum Health Fresh Breath (1)**BodyAccel**$17.20**3.7★7,874 rev](https://www.amazon.com/dp/B0DBLJSFWZ) [5**TLNDG 2.5% Niacinamide Whitening Toothpaste for Teeth and Gum Care Enamel Strengthening & Fluoride Free Formula 3.53 Oz (1)**TLNDG**$15.09**3.7★76 rev](https://www.amazon.com/dp/B0FVYFB2H7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Niacinamide Whitening Toothpaste (Pack of 2) - Cleans Stains and Strengthens Teeth Reduces Gum Problems Freshens Breath Mint Flavored Without Fluoride for Sensitive Teeth**DaiLaiFu**$14.68**166 revtoday](https://www.amazon.com/dp/B0FGXMYPMN) [**Niacinamide Whitening Toothpaste for Adults Teeth Whitening Tooth Paste Brilliant Smile Niacinamide Toothpaste Whiten (3.53oz)- 1 PCS**OIFVOPU**$8.10**104 rev2mo ago](https://www.amazon.com/dp/B0GZGW494H) [**2Pack Niacinamide Whitening Toothpaste Intensive Stain Removal for Coffee & Tea Smokers Long-Lasting Fresh Breath & Enamel Protection 4-in-1 Oral Care Daily Use for Sensitive Teeth & Healthy Gums**Fedulili**$18.49**8 rev4mo ago](https://www.amazon.com/dp/B0GRH4KY8H) [**Luvra Niacinamide Whitening Toothpaste for Adults - Teeth Whitening & Deep Stain Removal Fights Coffee Tea Smoking Stains Enamel Safe & Fresh Breath (100g)**LUVRA Toothpaste**$24.32**3 rev4mo ago](https://www.amazon.com/dp/B0GQ3P9TCZ) [**Luvra Niacinamide Whitening Toothpaste for Adults - Teeth Whitening & Deep Stain Removal Fights Coffee Tea Smoking Stains Enamel Safe & Fresh Breath (100g) (2pcs)**LUVRA Toothpaste**$24.85**4 rev5mo ago](https://www.amazon.com/dp/B0GJSBXFC5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Niacinamide Whitening Toothpaste Natural Mild and Non-Irritating Nicotinamide White Toothpaste Prevents Tooth Decay Freshens Breath and Promotes Oral Health**TPVB**$19.24**5.0★**▲ 200%**](https://www.amazon.com/dp/B0FPQSYNGD) [**Set 2-Pack Niacinamide Whitening Toothpaste Nicotinamide Radiant Whitening Toothpaste Fresh**LIVREO**$10.87**4.2★**▲ 199%**](https://www.amazon.com/dp/B0F8ZMQ4KR) [**InoPro Whitening Hydroxyapatite Toothpaste with Probiotic for Sensitive Teeth Fluoride Free Enamel Repair Remineralizing Toothpaste SLS Free Baking Soda Coconut Oil 5oz**InoPro**$13.19**4.5★**▲ 198%**](https://www.amazon.com/dp/B0D3VFXCC2) [**Niacinamide Whitening Toothpaste for Adults Sensitive Teeth Whitening Toothpaste Stain Removal for Coffee & Tea Fresh Breath Enamel Support Daily Oral Care 100g**Generic**$7.71**3.8★**▲ 198%**](https://www.amazon.com/dp/B0GHPDJR49) [**2Pack Niacinamide Whitening Toothpaste Intensive Stain Removal for Coffee & Tea Smokers Long-Lasting Fresh Breath & Enamel Protection 4-in-1 Oral Care Daily Use for Sensitive Teeth & Healthy Gums**Fedulili**$18.49**3.8★**▲ 197%**](https://www.amazon.com/dp/B0GRH4KY8H)
**~~View all trending →~~**
## **What reviews say buyers love and hate about luvra niacinamide toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**18%
*“Good for teeth”*
**Tooth Brightening**15%
*“Whitening toothpaste”*
**Quality-Overall**8%
*“Great quality, and provides almost complete cleaning”*
**Taste-Overall**7%
*“Good taste”*
**Cleansing**5%
*“Clean feel”*
**Value For Money**5%
*“Good deal”*
**Tooth Sensitivity**5%
*“Honestly, in my case, it has helped with tooth sensitivity”*
**Flavor**4%
*“Mild flavor”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Efficiency**3%
*“Effective”*
### **What buyers complain about **
**Value For Money**15%
*“It is expensive”*
**Functionality-Overall**13%
*“Did not work”*
**Advertised Vs Actual Product**7%
*“False information”*
**Oral Hygiene**7%
*“my dentist didnt like it”*
**Taste-Overall**4%
*“Horrible taste”*
**Tooth Brightening**3%
*“Does not whiten”*
**Color**3%
*“Not WHITE”*
**Size-Overall**3%
*“Tubes are smaller than expected”*
**Ingredients-Overall**3%
*“The ingredients are different”*
**Tooth Sensitivity**3%
*“Made teeth sensitive”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Functionality-Overall**10%
**Taste-Overall**8%
**Size-Overall**8%
**Tooth Brightening**7%
**Ingredients-Overall**6%
**Tooth Sensitivity**6%
**Flavor**5%
**Value For Money**5%
**Oral Hygiene**3%
## **Common luvra niacinamide toothpaste questions**
- **Is luvra niacinamide toothpaste profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 31 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is -48.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the luvra niacinamide toothpaste niche?**
- 23 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in luvra niacinamide toothpaste?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- **What does it cost to enter the luvra niacinamide toothpaste niche?**
- Listings span $7.71–$30.60; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.
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