---
title: "Loreal Hair Color Black — $2K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/loreal-hair-color-black"
last_updated: "2026-08-12T16:13:38.671Z"
locale: en
meta:
description: "Amazon product research for loreal hair color black: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for loreal hair color black: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Loreal Hair Color Black — $2K/mo Amazon US Product Research"
---
# **Loreal Hair Color Black**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 21Conversion 34Competition 46Returns 95Price range 32Avg price 37Brand share 40Review moat 65Quality gap 60
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****892.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$10.44**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.15–$19.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$26K**
$26K/yr · 94K searches
## **Is loreal hair color black profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, loreal hair color black is a $26K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **loreal hair color black market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$31K–$42K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#1,209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **168 days**
## **Competition: brands, sellers & click share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**14%**
- LPBeads29% - L'OREAL TECHNIQUE27% - MINERALUNIVERSE10% - Amazing Gemstone9% - WHITESTONE JEWELRY CO.7% - Pachamama Essentials5% - Open — no brand owns it (6 brands, 14%)
## **loreal hair color black demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -8.5% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/loreal-hair-color-black/trend)
## **Top loreal hair color black search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **black onyx**44K/yr-19.1%0.8% conv. - **onyx stone**17K/yr-8.5%1.3% conv. - **black onyx stone**7K/yr+37.1%0.7% conv. - **black onyx hair dye**6K/yr+3.4%5.2% conv. - **loreal hicolor black**4K/yr-14.2%4.9% conv. - **loreal hicolor black onyx**3K/yr-5.6%7.2% conv. - **onyx crystal**5K/yr-19.4%0.7% conv. - **black onyx crystal**5K/yr-8.5%0.7% conv. - **loreal black onyx hair dye**2K/yr+55.1%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/loreal-hair-color-black/search-terms)
## **Top loreal hair color black products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Onyx H**L'OREAL TECHNIQUE**$13.76**4.3★4,550 rev](https://www.amazon.com/dp/B01IUAS5CG) [2**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.88**4.5★1,456 rev](https://www.amazon.com/dp/B0DK8PZWRV) [3**MINERALUNIVERSE 1/2 LB Black Onyx Stones - Bulk Black Onyx Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing**MINERALUNIVERSE**$10.96**4.6★105 rev](https://www.amazon.com/dp/B08L9S7RCP) [4**LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Sapphire H**L'OREAL TECHNIQUE**$13.68**4.3★4,550 rev](https://www.amazon.com/dp/B01IUARMA2) [5**4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$8.91**4.1★111 rev](https://www.amazon.com/dp/B0FFGFTWGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.25**1,456 rev1y ago](https://www.amazon.com/dp/B0FH53RGGK) [**4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$8.91**111 rev1y ago](https://www.amazon.com/dp/B0FFGFTWGF) [**BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$7.66**46 rev1y ago](https://www.amazon.com/dp/B0F8NYJGCH) [**BANANE LAB Black Onyx Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$5.15**39 rev1y ago](https://www.amazon.com/dp/B0F8NXWZB5) [**Landorilo Beaded Bracelet for Men Women 6mm Natural Stone Black Onyx Healing Crystal Stretch Bracelets Ideal Christmas Birthday Jewelry Gifts with Energy CardReplacement Beads Included**Landorilo**$6.62**186 rev1y ago](https://www.amazon.com/dp/B0F1YCHDQ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MASSIVE BEADS Black Onyx - Stone of Positive Energy - Handmade Yoga Stretch Elastic Bracelet Natural Stone Crystal Healing Power Energy Gifts for Unisex Adult 4mm**MASSIVE BEADS**$7.92**4.4★**▲ 156%**](https://www.amazon.com/dp/B0CNW2NWBH) [**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.88**4.5★**▲ 149%**](https://www.amazon.com/dp/B0DK8PZWRV) [**BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$7.66**4.8★**▲ 146%**](https://www.amazon.com/dp/B0F8NYJGCH) [**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.25**4.5★**▲ 144%**](https://www.amazon.com/dp/B0FH53RGGK) [**WHITESTONE JEWELRY CO. Black Onyx Size 8.5 Minimalist Band Ring for Women & Men December Birthstone Stackable Gemstone Ring Made from High-Grade Natural Stones | Angeleno Stone Ring Collection**WHITESTONE JEWELRY CO.**$19.53**4.1★**▲ 138%**](https://www.amazon.com/dp/B0BL3HGPQ4)
**~~View all trending →~~**
## **What reviews say buyers love and hate about loreal hair color black**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Great color”*
**Size-Overall**18%
*“fits perfectly”*
**Advertised Vs Actual Product**13%
*“Almost exactly as advertised”*
**Quality-Overall**10%
*“definitely great quality”*
**Suitability Colored Hair**8%
*“After using this product, my hair became a richer, deeper black, and in the sunlight it has a subtle blue-black shine”*
**Gifting Purpose**5%
*“Good gift for a male friend”*
**Stretchability/Expandability/Elasticity**3%
*“Stretch was good”*
**Minerals**3%
*“they are real minerals”*
**Durability**2%
*“It has lasted a long time maybe 4-ish months now”*
**Comfort-Overall**2%
*“Comfortable and fits perfectly”*
### **What buyers complain about **
**Durability**23%
*“but it broke right away”*
**Size-Overall**16%
*“The bracelet is much smaller than the picture portrays”*
**Quality-Overall**13%
*“Feels cheap”*
**Color**11%
*“At the 6 month mark I start to notice the grey reappearance”*
**Smell**7%
*“Ammonia smell”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
**Allergies**3%
*“I had a horrible allergic reaction to it”*
**Suitability Colored Hair**2%
*“Was expecting a bit of a blue tint so I was worried”*
### **Top return reasons **
**Size-Overall**45%
**Wrist Fit**13%
**Color**13%
**Advertised Vs Actual Product**7%
**Suitability Colored Hair**5%
**Quality-Overall**4%
**Value For Money**4%
**Width**3%
**Waist Fit**2%
**Metal Authenticity**1%
## **Common loreal hair color black questions**
- **Is loreal hair color black profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 22 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the loreal hair color black niche?**
- 12 brands and 16 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in loreal hair color black?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for loreal hair color black peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the loreal hair color black niche?**
- Listings span $5.15–$19.62; the average listing price is $10.44 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.
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