---
title: "Long Matches — $24K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/long-matches"
last_updated: "2026-08-12T16:14:16.070Z"
locale: en
meta:
description: "Amazon product research for long matches: $24K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for long matches: $24K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Long Matches — $24K/mo Amazon US Product Research (2026)"
---
# **Long Matches**
**Skip it**
Soft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 0Conversion 87Competition 28Returns 97Price range 53Avg price 59Brand share 37Review moat 56Quality gap 25
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.04**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,262.53**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.88–$26.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$294K**
$294K/yr · 226K searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-52.3%**
90-day search growth — must beat 0% to launch
## **Is long matches profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, long matches is a $294K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long matches market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$261K–$326K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **7%**
- **Sponsored**
- **53%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**81**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**13%**
- Quality Home43% - THE FRYOILSAVER COMPANY19% - LIJA12% - duraflame5% - Flame bird5% - QUALITY HOME4% - Open — no brand owns it (5 brands, 13%)
## **long matches demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -52.3% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/health-household/long-matches/trend)
## **Top long matches search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **long matches for grill**20K/yr+208.7%11.7% conv. - **fireplace matches**66K/yr-67.1%6.7% conv. - **long matches for fireplace**48K/yr-79.7%7.8% conv. - **extra long matches**14K/yr-22.9%4.3% conv. - **fireplace matches 12 inch long wooden**20K/yr-63.3%10.6% conv. - **long fireplace matches**17K/yr-58.2%8.0% conv. - **long reach matches**10K/yr-24.3%5.8% conv. - **long matchsticks**8K/yr-11.5%3.3% conv. - **long wood matches**4K/yr-30.4%6.3% conv. - **11 inch matches**5K/yr-58.5%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/long-matches/search-terms)
## **Top long matches products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$59K30%$88K40%$118K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Quality Home Long Wooden Fireplace Matches for Candles Camping BBQ Grilling - 11 Matches 40 in Each Box (3)**Quality Home**$6.48**4.5★3,088 rev](https://www.amazon.com/dp/B07L94MJXS) [2**11-Inch Extra Long Wooden Safety Matches (3 Pack) - Ideal for Lighting Fireplace Candles Grills & Camping Firepits - Strike on Box - Heavy Duty Long Matches for Fireplace - 150 Count**THE FRYOILSAVER COMPANY**$24.60**4.7★2,100 rev](https://www.amazon.com/dp/B08W1MHDHJ) [3**LIJA Diamond Long Reach Matches 2 Pack (150 Count) Wood Extra Thick Splint for Longer Burning**LIJA**$14.36**4.6★1,251 rev](https://www.amazon.com/dp/B08K7DSP3P) [4**4 Boxes - 11 Fireplace Matches Long Reach 160 Matches Total by Quality Home**Quality Home**$7.73**4.5★1,840 rev](https://www.amazon.com/dp/B01CROLDH0) [5**11-Inch Extra Long Wooden Safety Matches (1 Pack) - Ideal for Lighting Fireplace Candles Grills & Camping Firepits - Strike on Box - Heavy Duty Long Matches for Fireplace - 50 Count**THE FRYOILSAVER COMPANY**$14.53**4.7★2,100 rev](https://www.amazon.com/dp/B08WTQWPL5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Count | 8 White Tip Matches | Strikers Included | Color Tip Wooden Match | Extra Long Fireplace Match 8 inches**Matches USA**$16.18**42 rev6mo ago](https://www.amazon.com/dp/B0GGDK9Q7Y) [**Diamond Long Matches Bulk 75 Count - Pack of 2 Extra Long Matches Box Fireplace Matches with Striker Match Box Wooden Matches for Candles Match Boxes Bulk Matchsticks 150 Count.**Bangerz Sunz**$17.17**14 rev1y ago](https://www.amazon.com/dp/B0DXMSW7SS) [**Diamond Long Reach Matches 75 Count (3 Pack Total 225 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches**Generic**$23.96**6 rev1y ago](https://www.amazon.com/dp/B0GWK42X6V) [**Diamond Long Reach Matches 75 Count (2 Pack Total 150 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches**Generic**$26.30**6 rev1y ago](https://www.amazon.com/dp/B0GWJXSWR6) [**Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)**Flame bird**$6.85**3,279 rev1y ago](https://www.amazon.com/dp/B0DJZ82X5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diamond Long Reach Matches 75 Count (3 Pack Total 225 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches**Generic**$23.96**5.0★**▲ 562%**](https://www.amazon.com/dp/B0GWK42X6V) [**Diamond Long Reach Matches 75 Count (2 Pack Total 150 Matches) Strike on Box Wooden Matches for Fireplace Grill Candles & Camping Long Burn Time Safety Matches**Generic**$26.30**5.0★**▲ 554%**](https://www.amazon.com/dp/B0GWJXSWR6) [**100 Count | 8 White Tip Matches | Strikers Included | Color Tip Wooden Match | Extra Long Fireplace Match 8 inches**Matches USA**$16.18**4.5★**▲ 372%**](https://www.amazon.com/dp/B0GGDK9Q7Y) [**Flame bird 2 Pack Electric Candle Lighter Flameless Arc Windproof Flexible Long Neck USB Rechargeable Lighter Matches for BBQ Grill Fireworks Camping.(Black)**Flame bird**$6.85**4.5★**▲ 113%**](https://www.amazon.com/dp/B0DJZ82X5J) [**duraflame Matches 11 50 Count**duraflame**$10.95**4.6★**▲ 55%**](https://www.amazon.com/dp/B00J2DEH6Y)
**~~View all trending →~~**
## **What reviews say buyers love and hate about long matches**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Quality-Overall**13%
*“Product is well constructed”*
**Charging**12%
*“Easy to charge”*
**Advertised Vs Actual Product**11%
*“To work correctly”*
**Brightness/Shine/Glow**6%
*“perfect for lighting the same”*
**Value For Money**6%
*“Less expensive”*
**Efficiency**4%
*“Works fine”*
**Durability**4%
*“They are durable”*
**Fire Resistance**3%
*“They work great, are flameless and great for the money”*
**Length**2%
*“The right length and light easily”*
### **What buyers complain about **
**Durability**14%
*“breaks often”*
**Quality-Overall**14%
*“Poor quality”*
**Charging**12%
*“Not rechargable”*
**Strength**8%
*“are a bit flimsy”*
**Functionality-Overall**8%
*“Not instantaneous”*
**Value For Money**6%
*“Dont waste money even if its not much”*
**Ease Of Use**6%
*“Kinda tricky to use”*
**Wood Quality**4%
*“the wood breaks easily”*
**Advertised Vs Actual Product**3%
*“Maybe I should have read descriptions better”*
**Flammable**3%
*“Produces sudden flares while lighting”*
### **Top return reasons **
**Functionality-Overall**32%
**Charging**15%
**Advertised Vs Actual Product**10%
**Size-Overall**6%
**Flammable**6%
**Value For Money**5%
**Defective Material/Parts**5%
**Weight Light**2%
**Quality-Overall**2%
**Compatibility-Overall**2%
## **Common long matches questions**
- **Is long matches profitable to sell on Amazon United States?**
- The niche generates $294K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the long matches niche?**
- 11 brands and 81 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in long matches?**
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 0.6%.
- **When does demand for long matches peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the long matches niche?**
- Listings span $4.88–$26.30; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 1,263 reviews — the moat a new listing must climb.
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