---
title: "Liquid Potpourri — $4K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/liquid-potpourri"
last_updated: "2026-08-12T16:27:10.913Z"
locale: en
meta:
description: "Amazon product research for liquid potpourri: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for liquid potpourri: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Liquid Potpourri — $4K/mo Amazon US Product Research (2026)"
---
# **Liquid Potpourri**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 18Conversion 44Competition 75Returns 96Price range 75Avg price 69Brand share 17Review moat 67Quality gap 63
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Great****$4.96–$44.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****810.74**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$45K**
$45K/yr · 89K searches
## **Is liquid potpourri profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, liquid potpourri is a $45K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liquid potpourri market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$57K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#965**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **30%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **172 days**
## **Competition: brands, sellers & click share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 72%
**Open market**
**5%**
- Plant Guru56% - P&J Trading25% - Bramble Berry7% - MAYJAM2% - Nature's Oil2% - Nature's Note2% - Open — no brand owns it (3 brands, 5%)
## **liquid potpourri demand & seasonality**
Weekly Amazon search volume, last 28 weeks — -13.3% search growth over the last 90 days.
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/liquid-potpourri/trend)
## **Top liquid potpourri search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **plant guru fragrance oil**27K/yr-14.8%3.5% conv. - **plant guru**22K/yr-2.2%1.4% conv. - **honey essential oil**17K/yr-18.4%5.8% conv. - **honey fragrance oil**9K/yr-16.5%6.3% conv. - **plant guru essential oil**10K/yr-14.4%1.6% conv. - **honey essential oil for skin**3K/yr-29.0%4.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/liquid-potpourri/search-terms)
## **Top liquid potpourri products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**P&J Fragrance Oil - Honey Scented 30ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$8.96**4.5★993 rev](https://www.amazon.com/dp/B07W6JZ8ZV) [2**Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.**Plant Guru**$10.38**4.4★286 rev](https://www.amazon.com/dp/B0BRP4PD19) [3**P&J Fragrance Oil - Honey Scented 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$18.48**4.5★993 rev](https://www.amazon.com/dp/B07W5JTLRW) [4**Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.42**4.4★19 rev](https://www.amazon.com/dp/B0FXNXSVJX) [5**Japanese Cherry Blossom Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Add to Lotions and Creams.**Plant Guru**$10.24**4.3★162 rev](https://www.amazon.com/dp/B0BRP1F2SV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.**Plant Guru**$10.27**45 rev4mo ago](https://www.amazon.com/dp/B0GRJY84MN) [**Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.42**19 rev8mo ago](https://www.amazon.com/dp/B0FXNXSVJX) [**Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$8.98**8,817 rev9mo ago](https://www.amazon.com/dp/B0FV8C5F96) [**Honeysuckle Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Honeysuckle /1 Fl Oz**Wuvezrub**$6.73**80 rev11mo ago](https://www.amazon.com/dp/B0FM1TR2FD) [**Bramble Berry Oatmeal Milk and Honey Fragrance Oil 2 oz | Warm Sweet Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.46**536 rev2y ago](https://www.amazon.com/dp/B0CLVT6SPF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$8.98**4.2★**▲ 267%**](https://www.amazon.com/dp/B0FV8C5F96) [**Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.42**4.4★**▲ 220%**](https://www.amazon.com/dp/B0FXNXSVJX) [**Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.**Plant Guru**$10.27**4.1★**▲ 218%**](https://www.amazon.com/dp/B0GRJY84MN) [**P&J Fragrance Oil - Honey Scented 30ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$8.96**4.5★**▲ 147%**](https://www.amazon.com/dp/B07W6JZ8ZV) [**P&J Fragrance Oil - Honey Scented 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$18.48**4.5★**▲ 64%**](https://www.amazon.com/dp/B07W5JTLRW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about liquid potpourri**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**68%
*“Great fragrance”*
**Quality-Overall**7%
*“However it had so many good reviews I took a chance”*
**Value For Money**4%
*“Good deal”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
**Soft Feel**2%
*“Soft skin”*
**Efficiency**1%
*“it performs really well”*
**Allergies**1%
*“no irritation”*
**Durability**1%
*“I think 4oz would last a while for my needs of a few drops at a time”*
**Taste-Overall**1%
*“Honeysuckle the best”*
**Strength**1%
*“Very very strong”*
### **What buyers complain about **
**Smell**54%
*“Contains a slight odor”*
**Value For Money**4%
*“Total waste of money”*
**Size-Overall**4%
*“Very big bottle”*
**Strength**4%
*“not strong enough”*
**Sweetness**3%
*“Its not overly sweet”*
**Quality-Overall**2%
*“Poor quality control”*
**Leak-Proof**2%
*“Bottle keeps leaking”*
**Dilute/Watery**2%
*“feels more watery”*
**Durability**2%
*“Comes broke”*
**Oily/Greasy**2%
*“The biggest downside is how messy the oil can be”*
### **Top return reasons **
**Smell**66%
**Leak-Proof**9%
**Advertised Vs Actual Product**9%
**Size-Overall**2%
**Hard Feel**2%
**Functionality-Overall**1%
**Value For Money**1%
**Texture/Consistency-Overall**1%
**Oily/Greasy**1%
**Quality-Overall**1%
## **Common liquid potpourri questions**
- **Is liquid potpourri profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the liquid potpourri niche?**
- 9 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in liquid potpourri?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the liquid potpourri niche?**
- Listings span $4.96–$44.35; the average listing price is $14.31 (sweet spot $15–$100). The average incumbent carries 811 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)