---
title: "Lighters Long — $519K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/health-household/lighters-long"
last_updated: "2026-08-13T09:23:05.937Z"
locale: en
meta:
description: "Amazon product research for lighters long: $519K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lighters long: $519K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lighters Long — $519K/mo Amazon US Product Research (2026)"
---
# **Lighters Long**
**Worth a look**
Shows a $6.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 18Conversion 77Competition 55Returns 98Price range 81Avg price 80Brand share 7Review moat 23Quality gap 35
**Market size**
**Incredible****$6.2M**
$6.2M/yr · 4.8M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.85–$53.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.12**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,138.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
## **Is lighters long profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lighters long is a $6.2M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lighters long market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **300K–400K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$5.1M–$6.8M**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**1%**
- BIC86% - Kissycat4% - Bere Vino3% - Flame bird3% - Click-n-Flame2% - MEIRUBY1% - Open — no brand owns it (1 brand, 1%)
## **lighters long demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
125K75KHoliday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/lighters-long/trend)
## **Top lighters long search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **bic lighters**2.6M/yr-9.8%6.0% conv. - **bic lighters bulk**251K/yr+28.7%7.3% conv. - **long lighter**389K/yr-24.0%5.5% conv. - **grill lighter**270K/yr+13.9%5.6% conv. - **lighters long**351K/yr-60.5%4.4% conv. - **bulk lighters**155K/yr-17.1%1.6% conv. - **bbq lighter**113K/yr+1.1%6.3% conv. - **lighters bic**82K/yr-3.8%4.0% conv. - **fire lighter**121K/yr-26.2%2.4% conv. - **stick lighter**85K/yr-11.2%6.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/lighters-long/search-terms)
## **Top lighters long products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$311K10%$623K15%$934K20%$1.2M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)**BIC**$12.04**4.8★34,638 rev](https://www.amazon.com/dp/B086R3LFBW) [2**BIC Maxi Pocket Lighters Long-Lasting and Safe Candle Lighters Assorted Colors 15-Pack (Colors May Vary)**BIC**$15.99**4.8★5,418 rev](https://www.amazon.com/dp/B07BRBJFW7) [3**BIC Multi-purpose Classic Edition Lighters Long Durable Metal Wand Great For Grills Fireplaces and Candles Utility Lighter Assorted Colors 4-Count**BIC**$14.36**4.6★26,390 rev](https://www.amazon.com/dp/B00GUQWAS8) [4**BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack**BIC**$16.34**4.6★897 rev](https://www.amazon.com/dp/B0DQM3X2TL) [5**BIC Maxi Pocket Lighters Reliable and Long-Lasting Assorted Colors 12-Pack (Colors May Vary)**BIC**$13.60**4.8★22,694 rev](https://www.amazon.com/dp/B00IMVL206)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack**KNIGHTS OF ARMUR**$9.84**78 rev3mo ago](https://www.amazon.com/dp/B0GTY8TJKC) [**BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack**BIC**$17.04**23 rev3mo ago](https://www.amazon.com/dp/B0GT2B5SMH) [**4 Pack Candle Lighter Long Lighters Refillable Butane Lighters for Candle Camping Fireplace Party BBQ Grill(No Fuel)**Kissycat**$14.59**927 rev1y ago](https://www.amazon.com/dp/B0FBX7Q9N9) [**BIC EZ Reach Pastel Lighters Reliable and Safe Candle Lighter 6-Pack**BIC**$17.41**329 rev1y ago](https://www.amazon.com/dp/B0DWY2LCJ2) [**BIC Maxi Pocket Lighter Special Edition Counterculture Series 8 Count Pack of Lighters**BIC**$16.30**9,339 rev1y ago](https://www.amazon.com/dp/B0DWV2SLWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack**KNIGHTS OF ARMUR**$9.84**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GTY8TJKC) [**BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack**BIC**$17.04**5.0★**▲ 297%**](https://www.amazon.com/dp/B0GT2B5SMH) [**BIC Maxi Pocket Lighter Special Edition Counterculture Series 8 Count Pack of Lighters**BIC**$16.30**4.8★**▲ 41%**](https://www.amazon.com/dp/B0DWV2SLWY) [**BIC Maxi Pocket Lighters Safe and Reliable Long-Lasting Pocket Lighters for Everyday Use All-Black 8-Pack**BIC**$16.34**4.6★**▲ 35%**](https://www.amazon.com/dp/B0DQM3X2TL) [**Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50**Bere Vino**$8.27**4.2★**▲ 34%**](https://www.amazon.com/dp/B0D8VDX45G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lighters long**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Very affordable”*
**Quality-Overall**11%
*“Reliable and Easy to Use”*
**Advertised Vs Actual Product**9%
*“As Expected”*
**Ease Of Use**8%
*“Ease of use”*
**Color**6%
*“The colors are beautiful”*
**Charging**4%
*“Easy to charge”*
**Weight Light**3%
*“Super lightweight and easy to use”*
**Durability**3%
*“feels really durable”*
**Brightness/Shine/Glow**3%
*“it provides good light”*
**Efficiency**2%
*“Works instantly”*
### **What buyers complain about **
**Quality-Overall**19%
*“cheap quality”*
**Functionality-Overall**16%
*“Only half worked”*
**Leak-Proof**13%
*“They leak”*
**Durability**8%
*“Break easily”*
**Value For Money**7%
*“Too pricey”*
**Ease Of Use**6%
*“Hard to use”*
**Charging**3%
*“Not rechargable”*
**Color**3%
*“Not all black”*
**Defective Material/Parts**3%
*“The product does not work”*
**Advertised Vs Actual Product**2%
*“Misleading information”*
### **Top return reasons **
**Functionality-Overall**36%
**Advertised Vs Actual Product**23%
**Leak-Proof**8%
**Refills-Overall**6%
**Defective Material/Parts**4%
**Charging**4%
**Value For Money**3%
**Quality-Overall**2%
**Weight Light**2%
**Flammable**2%
## **Common lighters long questions**
- **Is lighters long profitable to sell on Amazon United States?**
- The niche generates $6.2M/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the lighters long niche?**
- 7 brands and 77 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in lighters long?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Leak-Proof. The return rate is 0.4%.
- **When does demand for lighters long peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the lighters long niche?**
- Listings span $6.85–$53.54; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 8,139 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)