---
title: "lighter — $16.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/lighter"
last_updated: "2026-07-20T18:43:59.970Z"
locale: en
meta:
description: "lighter shows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "lighter shows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "lighter — $16.9M/yr Amazon United States Niche, Score 68/100 - Flapen"
---
# **lighter**
**Worth a look**
Shows a $16.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 20Conversion 65Competition 81Returns 97Price range 78Avg price 67Brand share 69Review moat 23Quality gap 63
**Market size**
**Incredible****$16.9M**
$16.9M/yr · 20.6M searches
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Great****$4.71–$53.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$14.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,459.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lighter is a $16.9M/yr Amazon United States market (20.6M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 68/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 20,000–25,000/product
- **Revenue / yr**
- **$14.1M–$14.1M**
- units × avg price
- **Launch success**
- **100%**
- 6 of 6 new (360d)
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **157 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**114**
**Top-5 brand share**
**64%**
Top 20: 94%
**Top-5 click share**
**34%**
Top 20: 67%
**Open market**
**32%**
- BIC42% - LcFun6% - MEIRUBY6% - TOPKAY6% - Bere Vino5% - fukkuda5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.
700K500KSpike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/lighter/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$507K6%$1.0M9%$1.5M12%$2.0M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 57 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BIC Maxi Pocket Lighters Dependable and Long-Lasting Assorted Colors 10-Pack (Colors May Vary)**BIC**$12.04**4.8★34,638 rev](https://www.amazon.com/dp/B086R3LFBW) [2**BIC Multi-purpose Classic Edition Lighters Long Durable Metal Wand Great For Grills Fireplaces and Candles Utility Lighter Assorted Colors 4-Count**BIC**$14.36**4.6★26,390 rev](https://www.amazon.com/dp/B00GUQWAS8) [3**Lot Classic Disposable Lighter Soft Flame Kitchen Lighter - Newly Improve Quality Upgraded Perfect Strike Every Time - Lighters in Assorted Colors Pocket Style - Pack of 50**Bere Vino**$8.27**4.2★1,520 rev](https://www.amazon.com/dp/B0D8VDX45G) [4**FUKKUDA Electric Arc Candle Lighter with Safety Switch - USB Rechargeable Windproof & Flameless for Romantic Evenings Valentines Day Gift & Stocking Stuffer (Obsidian Black)**fukkuda**$8.56**4.4★20,114 rev](https://www.amazon.com/dp/B08GLRLH25) [5**BIC Maxi Pocket Lighters Long-Lasting and Safe Candle Lighters Assorted Colors 15-Pack (Colors May Vary)**BIC**$15.99**4.8★5,418 rev](https://www.amazon.com/dp/B07BRBJFW7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack**KNIGHTS OF ARMUR**$9.84**78 rev3mo ago](https://www.amazon.com/dp/B0GTY8TJKC) [**BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack**BIC**$17.04**23 rev3mo ago](https://www.amazon.com/dp/B0GT2B5SMH) [**MK Candle Lighter Butane Refillable Wind-Resistant Flame 5-Pack for BBQ Camping Outdoor Use (New Pastel-5pc)**MK LIGHTER**$16.22**1,853 rev4mo ago](https://www.amazon.com/dp/B0GRZ9QX6P) [**4 Pack Lighter Refillable Butane Lighters Long Lighters for Candle Camping Fireplace Party BBQ Grill(Fuel Not Included)**Kissycat**$13.96**497 rev5mo ago](https://www.amazon.com/dp/B0GK21GW1N) [**Electric Candle Lighter Rechargeable Windproof: Birthday Gifts for Men Women Dad Husband Flameless Dual Arc Stocking Stuffers for Men Him Camping Kitchen USB Lighters with Safety Lock**Likeny**$5.11**320 rev10mo ago](https://www.amazon.com/dp/B0FPDYN9T9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4 Pack Lighter Refillable Butane Lighters Long Lighters for Candle Camping Fireplace Party BBQ Grill(Fuel Not Included)**Kissycat**$13.96**2.2★**▲ 316%**](https://www.amazon.com/dp/B0GK21GW1N) [**BIC Maxi Special Edition Pocket Lighters Safe and Reliable Cool Lighter Pack High Standards Series 8-Pack**BIC**$17.04**5.0★**▲ 306%**](https://www.amazon.com/dp/B0GT2B5SMH) [**Long Reach BBQ Utility Lighter with Safety Lock Multipurpose for Grill Candles Stove Fireplace Assorted Colors 3 Pack**KNIGHTS OF ARMUR**$9.84**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GTY8TJKC) [**MK Candle Lighter Butane Refillable Wind-Resistant Flame 5-Pack for BBQ Camping Outdoor Use (New Pastel-5pc)**MK LIGHTER**$16.22**4.3★**▲ 287%**](https://www.amazon.com/dp/B0GRZ9QX6P) [**Jet Torch Lighter Green Flame Ace Card Lighter Metal Poker Design Windproof Refillable Butane Cool Lighter Outdoor Indoor Camping BBQ Candle Birthday Gift for Men/Women (Without Gas)**LAOKSFZ**$6.10**3.6★**▲ 181%**](https://www.amazon.com/dp/B0CL9TMLM7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Very affordable”*
**Quality-Overall**13%
*“The build quality is excellent”*
**Ease Of Use**13%
*“Ease of use”*
**Charging**7%
*“EASY TO CHARGE”*
**Advertised Vs Actual Product**6%
*“Gets the job done”*
**Efficiency**5%
*“Works like magic”*
**Weight Light**4%
*“These Topkay butane torch lighters are lightweight”*
**Durability**3%
*“Still look new”*
**Brightness/Shine/Glow**2%
*“Good lighting”*
**Strength**2%
*“Very powerful”*
### **What buyers complain about **
**Quality-Overall**16%
*“poor quality control”*
**Functionality-Overall**15%
*“Did not work”*
**Durability**13%
*“Broke after first use”*
**Leak-Proof**7%
*“It leaks”*
**Charging**7%
*“Can't charge”*
**Ease Of Use**4%
*“Difficult to Use”*
**Value For Money**4%
*“Expensive”*
**Size-Overall**3%
*“Small”*
**Flammable**2%
*“FIRE HAZARD”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Functionality-Overall**34%
**Advertised Vs Actual Product**15%
**Charging**7%
**Size-Overall**7%
**Leak-Proof**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Refills-Overall**3%
**Flammable**2%
**Quality-Overall**2%
## **Common questions**
- **Is lighter profitable to sell on Amazon United States?**
- The niche generates $16.9M/yr across 57 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the lighter niche?**
- 29 brands and 114 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in lighter?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 0.7%.
- **When does demand for lighter peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the lighter niche?**
- Listings span $4.71–$53.54; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 7,459 reviews — the moat a new listing must climb.
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