---
title: "Lidocaine Mouthwash — $41K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/lidocaine-mouthwash"
last_updated: "2026-08-12T16:29:04.925Z"
locale: en
meta:
description: "Amazon product research for lidocaine mouthwash: $41K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lidocaine mouthwash: $41K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lidocaine Mouthwash — $41K/mo Amazon US Product Research"
---
# **Lidocaine Mouthwash**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 59Growth 24Conversion 96Competition 13Returns 99Price range 59Avg price 65Brand share 5Review moat 22Quality gap 22
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.77**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$489K**
$489K/yr · 277K searches
**Price range**
**Good****$6.43–$27.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,265.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
## **Is lidocaine mouthwash profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lidocaine mouthwash is a $489K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lidocaine mouthwash market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$413K–$551K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **148 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Orajel73% - Oral-B10% - Canker-X8% - Colgate5% - GuruNanda3% - Iotech International2%
## **lidocaine mouthwash demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/lidocaine-mouthwash/trend)
## **Top lidocaine mouthwash search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **orajel mouthwash**103K/yr-14.3%11.5% conv. - **orajel mouth sore mouthwash**44K/yr+11.7%13.4% conv. - **orajel mouth sore rinse**21K/yr+27.9%11.7% conv. - **lidocaine mouthwash**13K/yr+8.5%2.5% conv. - **rincinol mouth sore rinse**10K/yr+9.4%22.7% conv. - **orajel antiseptic mouth sore rinse**8K/yr-1.1%10.6% conv. - **toothache mouthwash**10K/yr-25.3%5.3% conv. - **oral gel mouthwash**8K/yr+7.2%10.1% conv. - **numbing mouthwash**9K/yr+2.9%5.4% conv. - **numbing mouthwash for dental pain**7K/yr+18.9%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/lidocaine-mouthwash/search-terms)
## **Top lidocaine mouthwash products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$49K20%$98K30%$147K40%$196K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Orajel Toothache Rinse Analgesic Astringent Soothing Mint 16 fl oz**Orajel**$6.43**4.6★3,452 rev](https://www.amazon.com/dp/B06XKNZ9DH) [2**Orajel Nonseptic Mouth Sore Rinse 16oz Soothing Mint Flavor Provides Pain Relief Promotes Healing 3-Pack**Orajel**$21.35**4.8★2,037 rev](https://www.amazon.com/dp/B09G4X1KQL) [3**Oral-B Mouth Sore Mouthwash Special Care Oral Rinse Hydrogen Peroxide Mouthwash 16 fl oz Mouthwash Alcohol Free**Oral-B**$11.17**4.7★8,193 rev](https://www.amazon.com/dp/B07ZJZWJ7R) [4**Canker-X Rincinol Oral Rinse Mouthwash Quick Pain Relief from Canker Sores Mouth Burns & More Benzocaine Free & Alcohol Free Mouthwash Adults & Kids 6+ Years 4.0 Fl. Oz.**Canker-X**$13.14**4.4★2,035 rev](https://www.amazon.com/dp/B0BRT4Q43P) [5**Orajel 2X Medicated Gum Pain Rinse Alcohol-Free Oral Pain Relief Mouth Rinse with Hydrogen Peroxide 1.5% + Menthol Soothing Mint 16 fl oz**Orajel**$18.44**4.9★16 rev](https://www.amazon.com/dp/B0GL3KGHMR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orajel 2X Medicated Gum Pain Rinse Alcohol-Free Oral Pain Relief Mouth Rinse with Hydrogen Peroxide 1.5% + Menthol Soothing Mint 16 fl oz**Orajel**$18.44**16 rev5mo ago](https://www.amazon.com/dp/B0GL3KGHMR) [**GuruNanda Mouth Sore & Canker Sore Rinse Fast-Acting Relief for Oral Irritation Cuts & Gum Discomfort 1.5% Hydrogen Peroxide Oral Rinse Alcohol-Free Winter Mint 16 oz**GuruNanda**$7.98**252 rev6mo ago](https://www.amazon.com/dp/B0GFVZQFVS) [**Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz**Iotech International**$27.42**1,401 rev2y ago](https://www.amazon.com/dp/B0CSZ9NW7G) [**Canker-X Rincinol Oral Rinse Mouthwash Quick Pain Relief from Canker Sores Mouth Burns & More Benzocaine Free & Alcohol Free Mouthwash Adults & Kids 6+ Years 4.0 Fl. Oz.**Canker-X**$13.14**2,035 rev3y ago](https://www.amazon.com/dp/B0BRT4Q43P) [**Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand**Orajel**$6.66**6,967 rev6y ago](https://www.amazon.com/dp/B08C9Q8TTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GuruNanda Mouth Sore & Canker Sore Rinse Fast-Acting Relief for Oral Irritation Cuts & Gum Discomfort 1.5% Hydrogen Peroxide Oral Rinse Alcohol-Free Winter Mint 16 oz**GuruNanda**$7.98**4.6★**▲ 205%**](https://www.amazon.com/dp/B0GFVZQFVS) [**Recommended by 1 000s of Dental Professionals Because it Simply Works Better. Professional Strength ioRinse RTU. Powerful Long-Lasting Breath freshening that You Can Trust. Soft Mint 16.9 oz**Iotech International**$27.42**4.5★**▲ 143%**](https://www.amazon.com/dp/B0CSZ9NW7G) [**Orajel 2X Medicated Gum Pain Rinse Alcohol-Free Oral Pain Relief Mouth Rinse with Hydrogen Peroxide 1.5% + Menthol Soothing Mint 16 fl oz**Orajel**$18.44**4.9★**▲ 113%**](https://www.amazon.com/dp/B0GL3KGHMR) [**Orajel Alcohol-Free Antiseptic Mouth Sore Rinse Fresh Mint 16 Fl Oz (Pack of 2)**Orajel**$24.44**4.6★**▲ 31%**](https://www.amazon.com/dp/B015AMTGIY) [**Colgate Peroxyl Alcohol Free Mouthwash with 1.5% Hydrogen Peroxide Mouth Sore Rinse for Canker Sores Oral Irritations and Burns Mild Mint 8.4 fl oz Bottle**Colgate**$7.00**4.7★**▲ 30%**](https://www.amazon.com/dp/B004KVCV6G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lidocaine mouthwash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Also, exactly as advertised and quality made”*
**Tooth Sensitivity**13%
*“It helps with gums any kind of tooth pain”*
**Efficiency**12%
*“Job well done”*
**Oral Hygiene**10%
*“Great for your gums”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**6%
*“GOOD price”*
**Cleansing**4%
*“It helps clean the area”*
**Taste-Overall**3%
*“Doesnt taste bad though”*
**Ease Of Use**3%
*“Works quickly most the time”*
**Tooth Brightening**2%
*“Good Overall Mouthwash”*
### **What buyers complain about **
**Pain Relief-Overall**9%
*“I don't notice much pain relief with this”*
**Ease Of Use**9%
*“The cap was very hard to open”*
**Value For Money**8%
*“Waste of money”*
**Oral Hygiene**7%
*“I've had a lot of dental problems”*
**Taste-Overall**7%
*“Doesnt taste the greatest”*
**Allergies**5%
*“Allergic reaction hydrogen peroxide”*
**Functionality-Overall**4%
*“Did not work”*
**Strength**3%
*“it could be stronger”*
**Quality-Overall**3%
*“Junk”*
**Sensitivity-Overall**3%
*“gum irritation those can inflict”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**17%
**Leak-Proof**14%
**Size-Overall**11%
**Value For Money**6%
**Product Condition**4%
**Ingredients-Overall**3%
**Defective Material/Parts**3%
**Taste-Overall**2%
**Oral Hygiene**2%
## **Common lidocaine mouthwash questions**
- **Is lidocaine mouthwash profitable to sell on Amazon United States?**
- The niche generates $489K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the lidocaine mouthwash niche?**
- 6 brands and 70 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in lidocaine mouthwash?**
- Top complaints mined from reviews: Pain Relief-Overall, Ease Of Use, Value For Money. The return rate is 0.3%.
- **When does demand for lidocaine mouthwash peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the lidocaine mouthwash niche?**
- Listings span $6.43–$27.42; the average listing price is $13.77 (sweet spot $15–$100). The average incumbent carries 9,265 reviews — the moat a new listing must climb.
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