---
title: "Licorice Root Powder — $5K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/health-household/licorice-root-powder"
last_updated: "2026-08-12T16:24:09.208Z"
locale: en
meta:
description: "Amazon product research for licorice root powder: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for licorice root powder: $5K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Licorice Root Powder — $5K/mo Amazon US Product Research"
---
# **Licorice Root Powder**
**Skip it**
A small market ($63K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 21Conversion 85Competition 17Returns 100Price range 25Avg price 29Brand share 30Review moat 45Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,020.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.47**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.21–$18.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$63K**
$63K/yr · 70K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is licorice root powder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, licorice root powder is a $63K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **licorice root powder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **167 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**9%**
- Iyasa Holistics31% - Herbs Botanica19% - HANDPICK17% - Spice Profile13% - CARMEL ORGANICS7% - MB Herbals4% - Open — no brand owns it (3 brands, 9%)
## **licorice root powder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/licorice-root-powder/trend)
## **Top licorice root powder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **licorice root powder**42K/yr-8.8%7.5% conv. - **licorice powder**17K/yr-1.8%6.5% conv. - **licorice powder organic**4K/yr+0.6%9.2% conv. - **licorice root powder organic**4K/yr-13.9%11.5% conv. - **organic licorice root powder**3K/yr-18.0%6.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/licorice-root-powder/search-terms)
## **Top licorice root powder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Iyasa Holistics Licorice Root Powder 4 oz - USDA Certified Organic Licorice Root Glycyrrhiza Glabra & Mulethi - Digestive & Adrenal Support Natural Sweetener - Pure Ayurveda Products**Iyasa Holistics**$8.02**4.5★340 rev](https://www.amazon.com/dp/B0878N931Z) [2**HANDPICK Licorice Root Powder (226g/8oz) Non GMO Gluten Free 100% Raw Ground Mulethi Sourced from India Glycyrrhiza Glabra Packed in Resealable Ziplock Pouch**HANDPICK**$13.25**4.5★16,433 rev](https://www.amazon.com/dp/B09PV289KH) [3**Spice Profile Organic Licorice Root Powder | 4 oz | Lab Tested**Spice Profile**$7.97**4.6★191 rev](https://www.amazon.com/dp/B0CP91V6HM) [4**Herbs Botanica Licorice Powder 100% Pure & Natural Licorice Root Powder for Herbal Tea Skin Care & DIY Beauty Natural Licorice Root Supplement 5.3 oz Resealable Pack**Herbs Botanica**$7.25**4.5★122 rev](https://www.amazon.com/dp/B08D3THL7P) [5**Herbs Botanica Licorice Root Powder Natural Mulethi (Yastimadu) Powder (Glycyrrhiza Glabra) for Skin Care Herbal Tea Digestive Support & Wellness 2 oz**Herbs Botanica**$5.21**4.4★109 rev](https://www.amazon.com/dp/B0DQL73WS8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Homeda Organic Licorice Root Powder (3.5 oz - 100g) Mulethi Powder Organic for Face Pure Regaliz Raiz Organico Extract for Skin Dried Liquorice Roots Herb Extracto De Regalis 0.2 lb**Homeda**$6.95**306 rev2y ago](https://www.amazon.com/dp/B09X2V52SQ) [**Spice Profile Organic Licorice Root Powder | 4 oz | Lab Tested**Spice Profile**$7.97**191 rev2y ago](https://www.amazon.com/dp/B0CP91V6HM) [**HANDPICK Licorice Root Powder (226g/8oz) Non GMO Gluten Free 100% Raw Ground Mulethi Sourced from India Glycyrrhiza Glabra Packed in Resealable Ziplock Pouch**HANDPICK**$13.25**16,433 rev4y ago](https://www.amazon.com/dp/B09PV289KH) [**Organic Way Licorice Root Powder (Glycyrrhiza Glabra) - Herbal Tea | Kosher & USDA Certified | Vegan Non-GMO & Gluten Free | Tested for Heavy Metal and Purity | 100% Raw from India | 1LB / 16Oz**Organic Way**$18.34**16 rev5y ago](https://www.amazon.com/dp/B08PFX3V8B) [**CARMEL ORGANICS Licorice Root Powder - 8 Ounce | Herbal Supplement | Natural Sweetener and Digestive Aid | Non-GMO | No Added Preservatives & Additives**CARMEL ORGANICS**$8.88**1,537 rev5y ago](https://www.amazon.com/dp/B08LD41NWW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MB Herbals Licorice Root Powder 8 oz (227 Gram / 0.5 lb) | Glycyrrhiza glabra Root Powder | Mulethi Yashtimadhu**MB Herbals**$8.92**4.4★**▲ 165%**](https://www.amazon.com/dp/B075D3BFTP) [**Organic Way Licorice Root Powder (Glycyrrhiza Glabra) - Herbal Tea | Kosher & USDA Certified | Vegan Non-GMO & Gluten Free | Tested for Heavy Metal and Purity | 100% Raw from India | 1LB / 16Oz**Organic Way**$18.34**4.7★**▲ 43%**](https://www.amazon.com/dp/B08PFX3V8B) [**Iyasa Holistics Licorice Root Powder 4 oz - USDA Certified Organic Licorice Root Glycyrrhiza Glabra & Mulethi - Digestive & Adrenal Support Natural Sweetener - Pure Ayurveda Products**Iyasa Holistics**$8.02**4.5★**▲ 33%**](https://www.amazon.com/dp/B0878N931Z) [**Herbs Botanica Licorice Root Powder Natural Mulethi (Yastimadu) Powder (Glycyrrhiza Glabra) for Skin Care Herbal Tea Digestive Support & Wellness 2 oz**Herbs Botanica**$5.21**4.4★**▲ 28%**](https://www.amazon.com/dp/B0DQL73WS8) [**HANDPICK Licorice Root Powder (226g/8oz) Non GMO Gluten Free 100% Raw Ground Mulethi Sourced from India Glycyrrhiza Glabra Packed in Resealable Ziplock Pouch**HANDPICK**$13.25**4.5★**▲ 21%**](https://www.amazon.com/dp/B09PV289KH)
**~~View all trending →~~**
## **What reviews say buyers love and hate about licorice root powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Nice product with good quality”*
**Taste-Overall**17%
*“Tastes good”*
**Vegan/Organic**8%
*“Organic and pure loved it”*
**Advertised Vs Actual Product**8%
*“Exactly what it says”*
**Sinus Relief**8%
*“Took care of my congestion and sore throat”*
**Smell**8%
*“Its smells really good”*
**Strength**8%
*“Good root”*
**Artificial Sweeteners**3%
*“I'm using this as a sweetener for tobacco and it's fantastic”*
**Solubility**3%
*“Excellent powder”*
**Sweetness**3%
*“I'm using this as a sweetener for tobacco and it's fantastic”*
### **What buyers complain about **
**Smell**17%
*“The smell is faint”*
**Value For Money**15%
*“this little bag cost the same as the largest bag”*
**Taste-Overall**15%
*“It doesn't taste like licorice to me”*
**Hard Feel**11%
*“not much soft like what I thought”*
**Functionality-Overall**11%
*“Non effective”*
**Cooking Instructions**6%
*“It wasnt to make a recipe over it”*
**Bitter**6%
*“Extremely bitter and inedible, completely opposite of what I used to receive”*
**Quality-Overall**6%
*“have been very bad”*
**Allergies**6%
*“and gave reaction to my face”*
**Stale/Rotten/Spoiled**4%
*“Tasteless, seems old”*
### **Top return reasons **
**Leak-Proof**100%
## **Common licorice root powder questions**
- **Is licorice root powder profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 10 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the licorice root powder niche?**
- 9 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in licorice root powder?**
- Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for licorice root powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the licorice root powder niche?**
- Listings span $5.21–$18.34; the average listing price is $9.47 (sweet spot $15–$100). The average incumbent carries 2,021 reviews — the moat a new listing must climb.
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